Separate domains for each product?

13 replies
This is probably just opinion, but what do you guys prefer? Having your products live on their own domain (eg. infoproductblueprint.com) or as an extension to your primary domain (eg. myname.com/blueprint or blueprint.myname.com).
#domains #product #separate
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  • Profile picture of the author ChrisBa
    Each scenario will be different. Do you have more details on your main domain and product and how closely they are related?
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    • Profile picture of the author Jeffery
      Originally Posted by ChrisBa View Post

      Each scenario will be different. Do you have more details on your main domain and product and how closely they are related?

      In his scenario, the search engines will consider all products closely related because he is not creating a valid subdomain.
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  • Profile picture of the author palmtreelife
    It t depends what you're doing and what message you're trying to send. Are you trying to create a personal brand around these products?

    With the little information provided, I would probably separate each product with a separate domain because it provides more flexibility in the future. It won't be as easy to manage, but I'd rather do that than reduce my options...see next point.

    You can keep everything separate and later bring them all (or some) together as you see fit on your myname.com home base. If you put them as extensions now, and someone buys up the domain later, you don't have as many options to segregate.

    Something else to consider (although fairly easy to fix) is the need to upgrade your hosting account if you group your products together and start to acquire significant traffic.
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  • Profile picture of the author Sarevok
    The following post is my humble two cents only:

    Ideally in a perfect world your products would be profound, popular and worthy enough to have their own unique domain name!

    The truth of the matter, is that having a product that's in demand, converts well, and one's ability to actually reach your end user demographic (in an economically feasible manner) are all much more important.

    So, my advice, is to ask yourself; is your product converting? Is the product in demand? Are people buying it regularly?

    Only then... If your answers are an astounding "yes!", then I would encourage anyone in this situation to make sure that this nifty product lives on a dedicated domain.

    Because... What happens if you invest all of this time, effort, and resources researching the perfect domain, and then the product epically and dismally flops?

    In this case... Time would probably have been wiser spent trying to develop something with a higher demand.



    Again, this is just my humble two cents, and there's no right or wrong answer; nor is this question a new phenomenon! People have been wondering this question for quite a while.

    Wishing you the best in your future endeavors, regardless of what you decide.
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  • Profile picture of the author Randall Magwood
    If i'm in a niche market, i would make each product an extension of the niche website's domain name.

    If i operated in different niches, i would make the domain name relevant to each of the different niche products i'm selling.
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  • Profile picture of the author Steve L
    Originally Posted by LucasLT View Post

    This is probably just opinion, but what do you guys prefer? Having your products live on their own domain (eg. infoproductblueprint.com) or as an extension to your primary domain (eg. myname.com/blueprint or blueprint.myname.com).
    Is making this decision keeping you from getting started? Whichever you choose it's not going to make or break you IMO and you can always change your mind later.
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  • Profile picture of the author jmosticc22
    Like a previous poster said I don't think it will matter that much in the end but I think I would prefer the products have their own, I think it looks cleaner and more dedicated to the that niche.
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  • Profile picture of the author rjd1265
    Do you want to brand your name? If so then you would have your site "YourName.com" and on that site you would list the products that you sell. Each product would be a subdomain either productx.yourname.com or yourname.com/productx

    If you doing products in a completely different niche (one product is an IM product and another is a dog training product then you would want different domains.

    I do real estate coaching and also how to make money with creating courses so I have two different brands but under my real estate coaching I have courses on Facebook ads, youtube ads, follow up systems so that is all under one brand.
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  • Profile picture of the author chuckholmes
    If all my products are in the same niche, I would have them all on one domain. If they were all different niches, I would more than likely have them on different domains. Just my two cents.
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  • Profile picture of the author Jeffery
    Originally Posted by LucasLT View Post

    This is probably just opinion, but what do you guys prefer? Having your products live on their own domain (eg. infoproductblueprint.com) or as an extension to your primary domain (eg. myname.com/blueprint or blueprint.myname.com).
    First of all, this is not opinion. This is fact.

    Your explanation of a subdomain is wrong:
    eg. myname.com/blueprint

    This is a correct subdomain:
    blueprint.myname.com

    This is a subfolder of a top level domain:
    myname.com/blueprint

    To break it down:
    myname.com is (the top level domain)
    and
    blueprint is the subdomain of the top level domain:
    e.g. blueprint.myname.com

    You must know this about subdomains > Subdomains will be treated as entirely separate "websites" in the search engines. e.g.

    blueprint.myname.com
    Note: the subdomain is "not" treated like a "page" of the website.

    The main reason why you must know this ia because a subdomain is a part of the main website and it is considered a separate entity by the search engines.

    Subdomains can be used for organizational purposes and even for an SEO boost.

    Here is one way to utilize subdomains to your website's SEO advantage:

    studiopress.com is a website with different niches. It is a good example website that sells different wordpress themes with different designs for different niches.

    Most themes will have different features. You would assign related keywords and related tags to each wordpress theme, e,g. themes with custom CSS features and themes with only default wordpress CSS features. Since in the eyes of the search engines each subdomain is a separate "website" you can utilize the theme's finished design and create a better User Interface which scores high in Conversions.

    Also, there are many ways to optimize a subdomain with the .htaccess and robot.txt files.
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    • Profile picture of the author LucasLT
      Originally Posted by Jeffery View Post

      First of all, this is not opinion. This is fact.

      Your explanation of a subdomain is wrong:
      eg. myname.com/blueprint

      This is a correct subdomain:
      blueprint.myname.com

      This is a subfolder of a top level domain:
      myname.com/blueprint

      To break it down:
      myname.com is (the top level domain)
      and
      blueprint is the subdomain of the top level domain:
      e.g. blueprint.myname.com

      You must know this about subdomains > Subdomains will be treated as entirely separate "websites" in the search engines. e.g.

      blueprint.myname.com
      Note: the subdomain is "not" treated like a "page" of the website.

      The main reason why you must know this ia because a subdomain is a part of the main website and it is considered a separate entity by the search engines.

      Subdomains can be used for organizational purposes and even for an SEO boost.

      Here is one way to utilize subdomains to your website's SEO advantage:

      studiopress.com is a website with different niches. It is a good example website that sells different wordpress themes with different designs for different niches.

      Most themes will have different features. You would assign related keywords and related tags to each wordpress theme, e,g. themes with custom CSS features and themes with only default wordpress CSS features. Since in the eyes of the search engines each subdomain is a separate "website" you can utilize the theme's finished design and create a better User Interface which scores high in Conversions.

      Also, there are many ways to optimize a subdomain with the .htaccess and robot.txt files.
      Thanks, I never said subdomains, if you read my post you can see it says extensions.
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  • Profile picture of the author CyberHaggis
    To echo what Randall said above, I like to have my niche-related products all on the same domain. Builds the brand that way (not to mention keeping maintenance down and development times down for new product launches!)
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