How is it possible to find a need in the marketplace?

by darind
10 replies
Hi guys, I hope you are well.
I am lacking a little bit market knowledge.. so I m wondering how do you can find a need in the market place? but more specifically how do you find a need in a sub-niche that you are passionate? What tools do you use?
Thanks a lot. I m new here but damn, this forum is so god damn full of gold knowledge.
#find #marketplace
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  • Profile picture of the author dave_hermansen
    If it is a niche that you are already passionate about, you should already know what the needs are. What's on your "wish list" of things that niche is lacking? What do people in forums built around the niche say that they are looking for but cannot find?
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    • Profile picture of the author darind
      That s a great way of thinking about.. thank I have now a better understanding and it is a little easy to see the whole picture in my mind.
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      • Profile picture of the author Jason Kanigan
        Originally Posted by darind View Post

        That s a great way of thinking about.. thank I have now a better understanding and it is a little easy to see the whole picture in my mind.
        Do us a favor, please ;-) "Quote" the post you're responding to, so we can follow along. Thanks! PS glad you came back...a lot of people post once and disappear forever.
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        • Profile picture of the author darind
          Originally Posted by Jason Kanigan View Post

          Do us a favor, please ;-) "Quote" the post you're responding to, so we can follow along. Thanks! PS glad you came back...a lot of people post once and disappear forever.
          Hi. Indeed lack of motivation is a disease for many.
          Glad to be here; I already advanced a lot only from few questions which I posted. Thanks for the time putting in your quality answers.
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  • Hi,
    In market their is lots of different type of users is there who mind work in different ways, in that condition you have to read the mind of customer, imaging put you place as a customer and think from their you will get the solution to survey in market.
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  • Profile picture of the author Oziboomer
    Asking people is the simplest method.

    Online you can do some research.

    A useful resource is answerthepublic You can type in your niche and it will deliver various equations asked surrounding the niche. - My tip is use it while it still has a free option.

    Another good way is using paid advertising via targeted ads to your niche that asks for people to vote or express an opinion.

    You can always set the landing pages of these ads up to have the original question or vote and then offer something to get people to keep answering a quick survey.

    I use Amazon Gift cards for incentives in these circumstances.

    You can say something like "Have a chance to get one of 5 Amazon Gift cards when you provide feedback"

    It sounds like they have a 20% chance of getting a gift card but you are only giving 5 away.

    You can then capture email for notifying them whether they win or not.

    Then you can send an offer attached to a notification.

    You need to use this ethically but if you execute well you can make sales to non winners and you can maintain contact because people want to know who got the gifts on offer.

    Then if you are really strategic you can get the "best" respondents to go even further with deeper surveys.

    Not hard to set up.

    Good ROI.

    best regards,

    Ozi
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  • Profile picture of the author Jason Kanigan
    1. Talk to people in your target market.

    This is the biggest factor that most wannabe sellers shy away from. Yet it's the fastest way to success.

    2. Go read reviews of books and products on Amazon. People will tell you "I bought this because ___"

    and the fill-in-the-blank is your pain point. Example from my files:



    3. Find a social listening app and tune it up for your industry.

    A comment like this (a real one, from one of my friends on social media) is invaluable:




    You can pull the pain points from these interactions, and use them in your copy.


    But the best way is through interaction.
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    • Profile picture of the author DABK
      Jason's is a great idea. While you search reviews, pay attention to this too:
      A lot of products on amazon and walmart and a lot of other sites have questions people ask... and some people answer.


      Look at those questions, some are: Does this product do X?


      Then you know that X is something people want and can investigate more.
      Originally Posted by Jason Kanigan View Post

      1.




      2. Go read reviews of books and products on Amazon. People will tell you "I bought this because ___"

      and the fill-in-the-blank is your pain point. Example from my files...

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  • Profile picture of the author Randall Magwood
    Start your search at Google, and see if there are any forums or blogs in the niche you're targeting. Then check out the multiple amount of websites in the niche you want to be in to see if they offer paid advertising. Then check out a long list of niches to enter into, and do the same thing for all of them (until you reach one that look very profitable potentially). You can use a tool like Niche Hunter to get started.
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  • Profile picture of the author jayyjam
    Finding niches are tricky depending on the tools you use, I've used anything from Google Trends all the way to MOZ tools.
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