Did you learn how to use paid traffic on your own or through an expensive course of some sort?

26 replies
Hey, I've been really nervous to try using paid traffic.

I've been having success with YouTube traffic bringing people to my site via links in the description of my videos. I have just under 30K subscribers. March has been my best month yet at just over $3500 .

So I have a product that sells reasonably well, but I have been scared to try paying for advertising.

I know there's $3000 courses out there that teach you how to effectively use Facebook ads.

I've looked around in the Facebook ads manager, and it looks super intimidating. I know that you can easily blow a ton of money by doing it incorrectly.

So I'm wondering, how would you suggest that I get started in paid traffic?

Thanks!
#expensive #learn #paid #sort #traffic
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  • Profile picture of the author jmosticc22
    Check out the digitalmarketer lab, lots of resources here that can help you in different areas.
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  • Profile picture of the author naviown
    I am also want to start using paid advertising and like OP I am afraid to blow tons of money without getting any results. Maybe you guys can recommend good product/source to learn facebook ads?
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  • Profile picture of the author SiteNameSales
    You get started by putting your toe in the water. All the insight you can gain from a course will help you immeasurably and no doubt save you some money. But even if you can avoid a lot mistakes so much depends on the appeal of the product you are promoting and the quality of your ads.

    Many marketers I know are constantly testing and tweaking and much will depend on how much you are will to risk and the resources you have. And, by the way, not everyone is cut out to do their own advertising. There are plenty of companies who would be only too happy to do it for you. Some rates are quite reasonable and you can learn even more by observing the strategies that they employ.
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    • Profile picture of the author Bkelly301
      Originally Posted by SiteNameSales View Post

      But even if you can avoid a lot mistakes so much depends on the appeal of the product you are promoting and the quality of your ads.
      This is the part I'm nervous about. I believe that I have a good product. I sold over 500 copies of it, and I have almost 200 very positive reviews on it. But all of my sales come from "warm traffic" who already know me from YouTube.

      I know that these courses have methods that teach you how to "test the waters" by tweaking and split testing things, while risking minimal money in the process.

      You're right though. Gotta play the game to learn the game.
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      • Profile picture of the author Steve L
        Originally Posted by Bkelly301 View Post

        This is the part I'm nervous about. I believe that I have a good product. I sold over 500 copies of it, and I have almost 200 very positive reviews on it. But all of my sales come from "warm traffic" who already know me from YouTube.

        I know that these courses have methods that teach you how to "test the waters" by tweaking and split testing things, while risking minimal money in the process.

        You're right though. Gotta play the game to learn the game.
        Yea, you're going to want to send your paid traffic to a free offer first since they are so cold and have never heard of you before. You warm them up with your email sequence and helping them achieve some wins early on to earn their trust.

        To answer your original question though, I just learned from trial and error for the most part. DM if you have any specific questions.
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  • Profile picture of the author DWolfe
    If you are using Adwords or Bing they both have resources to help you set up your first campaign. At least of them will actually have someone help you the first time. I want say that is google if you provided them the correct business information. Also Bing runs webinars every few weeks to help their advertisers. Hope this helps.
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  • Profile picture of the author chuckholmes
    I learned it on my own, over a period of about five years. Looking back, I wish I would have bought a quality course and just followed their teaching. It would have saved me a lot of time and money. Food for thought.
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  • Profile picture of the author zimadev
    If you don't want to pay for a course (and I think $3000 is way too much) then I would suggest searching on YouTube for tutorials and opinions from experienced digital marketers.
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    • Profile picture of the author Bkelly301
      Originally Posted by zimadev View Post

      If you don't want to pay for a course (and I think $3000 is way too much) then I would suggest searching on YouTube for tutorials and opinions from experienced digital marketers.
      What is your experience with using paid advertising?
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  • Profile picture of the author Sarevok
    Success in anything requires an abundance of study, hustle, grit, determinism, passion, and inspiration!

    These days there are so many free (or low cost) resources for learning advertising.

    If you want to learn more about the art and science of advertising, then my advice, is to read "Scientific Advertising", and also have a look at some of the top performing creatives in myriad marketplaces.

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  • Profile picture of the author Oziboomer
    Hi,.

    Here is a little advice about starting with paid traffic to test how it works for you at some of the lowest cost

    First make sure you have got both FB pixel and Google Analytics set up.

    Open Google adwords account ( Now Google Ads) and link to the Analytics.

    You are already getting traffic from Youtube so you can easily do a bit of Youtube advertising from the google adwords account. The cost will be quite low because youtube is still pretty economical to advertise on because there is an abundance of placements.

    It would pay you to make a good 15-40 second video ad with a compelling hook in the first 5 seconds.

    You can always send this traffic to your best converting youtube video rather than your website. This will be cheap to do.

    With Facebook make sure you can track the conversions of people purchasing via the website.

    Then you could use a similar short video or a good newsfeed type ad that again has a powerful hook or headline and a great image.

    The key to using this first ad set up on facebook is to set up a campaign for "Existing website visitors" AND "lookalike audience"

    So you will do a retargeting type campaign with also new lookalike prospects also.

    This way you are already going to people who have seen you before or who have similar interests.

    Let Facebook AI work out the audience don't over think it in the early stages.

    Set a budget in both Adwords and Facebook that you are comfortable with.

    You can always edit budgets later either down or upwards.

    Don't set a total campaign budget but rather set daily budgets and it would probably be good to start with between $10 - $20 per day.

    On Facebook let it run for a few days before modifying budgets or pausing etc so it has time to get some data.

    You may find you can get the Youtube traffic for low cost and you can have several video ads running on low daily budgets even like $1-$2 a day - you'l still get traffic.

    I would go that way because you will be hitting a warmer audience and once you are a little comfortable then try some of the other options.

    See if you can find some of the stuff Mike Rhodes does. His paid forum has a full adwords and facebook course and is frequented by a lot of agency owners who have great discussions regarding so many helpful things. Mikes business is websavvy and the paid forum is agency savvy.

    Someone earlier mentioned digital marketer nd they have paid courses but honestly you can get a tone of free info from their blog. (They tend to favour Facebook over Google at least that is what it appears) Here are a couple of links to their blog where you can read a few tips from people that run a lot of paid content.
    https://www.digitalmarketer.com/blog/best-facebook-ads/
    https://www.digitalmarketer.com/blog...ertising-plan/

    Start small and don't be afraid to test.

    The best way to learn is to read some of the ideas and try the two suggestions I made above. Then spend only what you can afford and you will learn more by doing and seeing how it works than by taking a big course.

    Also understand both facebook and Google will have your prospects and they have AI that improves everyday so don't be afraid to leave some of the set up to what is recommended when you are starting out.

    Both Facebook and Google can get on the phone with you and guide you step by step via screensharing so again don't be scared to contact them and ask for help.

    Best regards,

    Ozi
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    • Profile picture of the author Bkelly301
      Originally Posted by Oziboomer View Post

      i
      This is really great stuff. Thank you!

      I'm definitely going to have to bookmark this!
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  • Profile picture of the author Rory Singh
    I bought a course to learn 1 paid ad strategy. And then I spent $11,000 over a 1.5 year term just to learn it. Took me $11K to break even. But then got the hang of it.

    I suggest taking a course but don't pay more than $200 - $300 for it.
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  • Nice Topic for discussion.
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  • Profile picture of the author clairedivas056
    With paid advertising, you get the opportunity to reach parts of your target audience that were previously unreachable.
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  • Profile picture of the author ali sadeghi
    I personally did not have the ability to advertise on Facebook unless I set up an advertising fee to keep your account intact, but I have not tried YouTube.
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  • Profile picture of the author bionictortoise
    I bought a Udemy course on Facebook ads for under $15. There are lots of vendors selling their courses. I looked for the most comprehensive one with the most good reviews. I settled on a course titled: Facebook Ads & Facebook Marketing MASTERY by Coursenvy. It has over 15,000 ratings. (They always have cheap offers. Great for buyers. But no good for affiliates!)

    The course teaches how to set up Facebook ads the right way for marketers. We need to do it via the Business Manager. Only offline businesses should have one ad account. We need lots, and in setting up Business Manager, we get to add our own ad account that we can practice on too. This is also handy if we want to have an ad agency. It's a lot more hassle changing from a solo account to Business Manager.

    I also since bought Dan Henry's 30 Day Agency, which is very comprehensive and shows you how to structure winning ad copy, if you have $997 to spend. If not, start with the cheap Udemy course.
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    "It does not matter how slowly you go as long as you do not stop" - Confucius
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  • Profile picture of the author Edlund88
    Paying for a course is like taking a short cut. Sure you can learn it on your own, but you will blow lots of money before you even break even.

    If you buy a good course and follow it, you will reduce the amount you need to spend before you will break even and start profiting.
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  • Scared?

    WHY?

    Start with $20....then $50. Test. track. Then scale up.

    No need to buy courses. Changes too fast anyway.
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  • I learned on my own the hard way, it took me almost one year. You have to invest time and patients .
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  • Profile picture of the author LucasLT
    Start slow. Start with a retargeting campaign (ads to people that visited your website/order form but then didn't purchase). This will prevent you from wasting a lot of money quickly, if your product is already validated.
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  • I have been following baclinko since starting and trust me it's helped me alot with every part.
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  • Profile picture of the author spartan14
    If you are afraid of risking you will not do nothing .If you expect to succed first time with paid traffic then you are wrong . Paid traffic its a game of testing failing failing error etc acumulating experience and then succed
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  • Profile picture of the author brucey666
    Paid traffic? You need to learn from the experts, there are many gurus out there just look at their free information on youtube and if you want advanced one you can always purchase their courses but i would say it would be worth it if it is going to help you become a six figures online entrepreneur.

    If you try to learn everything yourself, you would certainly waste a lot of time and money just from figuring everything on your own.
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  • I believe ALISON has a free course on paid traffic, so check that out. There is no reason to get into debt learning how to make money.
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  • Profile picture of the author luciesmazanska
    Bkelly301 Even If Im a traffic provider I would suggest you to focus on youtube amd connect those videos outside of the youtube on social networks and forums so you get even more traffic and better rankings
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