Instagram Influencers vs FB/IG Ads for women's fashion eCommerce brand?
My gut tells me to focus on instagram influencers, as it seems this is what most successful fashion stores do, such as Fashion Nova, Oh Polly, Tiger Mist, Hot Miami Styles etc. It works well because clothing can be easily promoted by influencers, as it's naturally always a part of every picture they post. Without a doubt, influencers will grow your IG page much faster, but will these followers turn to customers more so than those who become aware of the company through well executed FB/IG adverts?
Cearion Uy - Marketing Advisor
www.influencerauditor.com