It's for event service providers (DJ's, photographers, photo booths, etc...) to help manage their clientele for parties. It automates sending emails, gathering information, processing payments, so the vendor doesn't have to.
The issue I have is most of my target audience doesn't realize how beneficial this kind of product is, in other words, they're not actively looking for it. So things like google Adwords, magazines, cold calls, don't really work. They need to be shown. When I do actually get a chance to show someone, they are all about it, they see the potential immediately.
So I guess my question is what are some effective methods to market my product?