Marketing strategies for $500.000+ B2B products?

FredBizzy,

It's really almost impossible to come up with strategic, actionable ideas when all I know is that it's a 500 USD product that's aimed at a small B2B audience.

So I guess I need to fill in the blanks there. And here goes:

Let's say I'm selling a $500 monthly tech content writing and open source community engagement service package where buyers know what to expect at the end of each week; and

Say this product is targeted at small to medium-scale tech startups with IoT services through their API products, and their focus at the moment is to generate some buzz from open source developer communities.

Now what I think I'll do at this point is formulate an organic community engagemen campaign that's supplemented by a paid advertising run across the same communities; and

The first platforms I'll check out to verify if my target audience is hanging out at those places include LinkedIn Groups and Facebook Groups

So as soon as I confirm this, what I'll do is participate in relevant, meaningful discussions in those communities; and
Once I steadily build up my reputation in those places as a friendly expert resource of helpful info and advice, I'll then promote my 500 USD product through LinkedIn InMail, sponsored listings, paid ads and placements across those platforms ...

If this in fact a $500,000 product that you are selling for B2B, I think (hope) you know the EXACT market who is buying this product. I feel even "market" is a big word as you can probably make a list of all the businesses who have a budget to spend $500,000 on your product or service.

In this case, I don't feel there is a lot you can do to get these customers online. This is more about getting yourself physically in front of the decision maker, and even then, getting a business to buy that kind of product from someone they just met will be a challenge in itself.

I'm anxious for this IM forum to prove me wrong and provide examples of a business owner who browses online or on social media and comes across an ad or a blog, clicks or reads, goes through a funnel and buys a $500,000 product/service. If this is a thing, I will need to re-think my IM game!

If this is actually a $500 product, then your options for marketing are limitless, my friend.

Waiting for the 'anything is possible if you just believe' crowd to post....


Assuming $500k - and really why ask a question if you don't properly list the $$ you are asking about?


No to 'content marketing'


Yes to connections, a real reputation in that field, lots of ad money and time and a business name/address/site that would be viewed as 'valid' by another business.

Keeping it simple, the above is the clincher, since you are dealing in monthly / 5 month sums.

Your acquisition is essentially, just a reply to an advert which marks the task complete.

In contrast, selling a Half Million Dollar product in one instance, several times over (possibly to fresh leads) is an entirely different dynamic.