I am looking for articles or advise for marketing this kind of B2B products, but it seems like most blogs and strategies out there, are more about info-products, e-commerce or B2C items.
Update: Thank you guys for your answers and sorry for the confusion. So just to clarify, it should have been a comma, the product or software is going for around $500,000 (half a million). It is aimed at a small audience of companies (and governments) in the transportation sector. Of course, I know who these potential buyers are. Does it make sense at all to go the content marketing route, even if its only for brand awareness and SEO? Any suggestions for a marketing funnel?