Marketers, I need your help on a blog idea.

8 replies
Hello everyone!

A quick blurb about me, my name is Robin and I'm a digital marketer with four years of experience, half of those years (and going) are in B2B. I've spent most of my marketing career at a consulting agency as an account manager.

My blog idea was sparked by a conversation I had with a colleague a few weeks ago. Both him and I came from different career backgrounds then somehow ended up in marketing (a journey in itself). We talked about how we knew so little back then and cringe at the thought of the strategies we were pitching to clients at that time. Despite that, we commended each other because we hustled hard to get to where we are now, senior-level in our respective departments.

I know there are many stories out there that inspire, humor, and relate to marketers in agencies and internal teams alike. I would love to create a community blog that shares stories of marketers of different backgrounds about their journey, their day-to-day, and challenges in marketing. Hell, I love memes, but I don't see enough dank marketing memes to relate to and share a few laughs with my coworkers. An anti-marketing blog if you will.

Here's a topic I'm working on as sample content:
"I lost 75% of my client portfolio in less than a year, I should have been fired."


As far as monetizing goes, I don't really care to know how right now. I just want to know if my fellow marketers would be down to share their stories if I do all the grunt work of setting this all up.

Thoughts? Happy to answer any questions. Thanks in advance!
#blog #idea #marketers
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  • Profile picture of the author agmccall
    Originally Posted by robin ching View Post

    . I just want to know if my fellow marketers would be down to share their stories if I do all the grunt work of setting this all up.
    !
    Not really. The stories of struggles and successes that I have will be on my own blog and not someone else's

    al
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    Broken promises don't upset me. I just think, why did they believe me?
    ~Jack Handey~

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    • Profile picture of the author robin ching
      Thanks for the feedback. Totally makes sense! I would do the same if I had a blog.
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  • Profile picture of the author Daniel Evans
    Originally Posted by robin ching View Post

    As far as monetizing goes, I don't really care to know how right now. I just want to know if my fellow marketers would be down to share their stories if I do all the grunt work of setting this all up.

    It's probably best to decide upon and fine tune some questions in relation to what you want to know.

    Asking for stories is too loose and could yield literally anything and you can be sure a lot of those contributions will be promotional.

    If you share more information too about your intentions, people will be more inclined to ask questions and make propositions.
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    • Profile picture of the author robin ching
      Hey Daniel, I appreciate the time and feedback. Very good points. I agree the questions will need to be more granular. I just realized that my approach is similar to Humans of New York. Humans of (in?) Marketing if you will.

      In your opinion, what question would compel you to read another marketers story?
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      • Profile picture of the author Daniel Evans
        Originally Posted by robin ching View Post

        In your opinion, what question would compel you to read another marketers story?
        Many people are in the same boat (or have been), so anything that's truthful and relatable.

        I believe people relate to this format more than stories which are devised to promote.

        A lot of stories are pitches in disguise which assume the reader to be at a lower, impressionable level.

        If we seek to create rapport with our readers, it will usually serve to be a lot more effective.
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        • Profile picture of the author robin ching
          Thanks for sharing your insight, Daniel. You got me thinking about a different approach. I really like what you said about being truthful and relatable because that's exactly what I'm going for.
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  • Profile picture of the author palmtreelife
    I'm sure you can have success with this, but I don't feel it would be something that would interest me as you have currently described the idea. WF is one of the top (maybe the top?) online marketing forums out there. You will find threads littered with personal successes and failures. I think it's more beneficial for someone to open up in this forum than a community blog. They may get more sympathy and hugs in the community forum, but they'll get more of their problems solved in this forum.

    Unless there's more to the community blog that hasn't been explained?

    Like I said, there are still a lot of people out there who just want to read, read and read. I'm past that stage of my life and just want to take action, learn and find out from mentors how to get results. They will tell me to do A+B+C because they've already tried the alphabet and they found this is what works the best. That saves me from making those same mistakes. This has worked well for me so far.
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    • Profile picture of the author robin ching
      I see what you mean. Community building has more success in forums and slack groups because of the engagement. To your point, I'm on the same boat as you. I love to learn and take action as well so I'm consistently reading the Neil Patels, Brian Deans, SEJs, etc. on a regular basis. On the other hand, I also find myself being exhausted by reading all these different tactics, news, strategies, etc. Sometimes, I just want to read something that makes me laugh and relate to.

      I might have to go back to the drawing board and repivot my approach. I'm still passionate about helping my fellow marketers so I know that won't change but I'm keeping your comment in mind. Thank you!
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