20 replies
What makes a good logo? Please describe some key points which you think are the most important for a logo!
#design #logo
  • Profile picture of the author SiaMatrix
    Hey
    Logo is the brand representation.
    It should have colors and clear vision about your brand.
    Also it should be short and attractive so that your prospect would remember it.

    hope that helps
    thanks
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    • Profile picture of the author SV Web Services
      Thank you for your polite response, colors and clear vision, short and attractive, no doubt these are very important things.
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  • Profile picture of the author MichaelQuinn
    Originally Posted by SV Web Services View Post

    What makes a good logo? Please describe some key points which you think are the most important for a logo!
    In my opinion the logo should be simple, legible in different sizes, and easy to recognize. The style of the logo should also fit the brand image that you're trying to convey (ie: do you want your company to appear elegant, sophisticated, or "edgy"?). It's helpful to research your prospective audience beforehand so that you can create a logo that will be more likely to appeal to that demographic.
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  • Profile picture of the author dave_hermansen
    One thing that I tell people is that no matter what you do for a logo, make sure that it will show up well on a dark/black background as well as on a light/white background. Be sure that it is on a transparent canvas, as well.

    You may be sharing that logo on different pages that have different background colors or you may decide to switch your website template from dark to light or vice-versa. Having a logo that can be used on any type of background is important - even if it means having two different versions of your logo.
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    • Profile picture of the author naviown
      Originally Posted by dave_hermansen View Post

      One thing that I tell people is that no matter what you do for a logo, make sure that it will show up well on a dark/black background as well as on a light/white background. Be sure that it is on a transparent canvas, as well.

      You may be sharing that logo on different pages that have different background colors or you may decide to switch your website template from dark to light or vice-versa. Having a logo that can be used on any type of background is important - even if it means having two different versions of your logo.
      This, having 2 variants is really a good way to go.

      Keep it simple, and nothing too complex. You make a logo that when people look at it they have a good feeling. Its tough, but not impossible.
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    • Profile picture of the author palmtreelife
      Adding on to what Dave said on the importance of the color scheme, think about where else you will use your logo. If you're going to be posting it on billboards, letterhead, clothing, embroidering, ceramics, business cards etc., the font and font size, colors, and graphic resolution decisions will be critical. I've seen some great logos on websites that once applied to business cards and textiles are impossible to read and look very unprofessional.
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  • Profile picture of the author Daniel Evans
    You should already know what key points are important in logo design if you're in the business of designing logos.

    If you want to advertise that, you should consider a Warriors for Hire thread.
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  • Profile picture of the author SV Web Services
    Just adding one question to all your responses, as a buyer what will be your preference either to go for a famous brand although its logo is not so attractive or you'll go to a usual seller not very famous but having an attractive logo?
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  • Profile picture of the author MichaelQuinn
    That's a difficult question to answer, it depends on what it is that you're selling I guess. There are certain items that I want name brand quality and there are other items that it doesn't really matter.
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    • Profile picture of the author SV Web Services
      No doubt, it depends upon the specific item. But for a hypothetical condition if we want to make a generalized statement considering all the odds what do you think how a customer's mind makes a decision by combining these two factors? Which factor plays a more important role? Definitely, it will differ from customer to customer, what is your supposed guess?
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  • Profile picture of the author MichaelQuinn
    Brand recognition is a huge factor for buying decisions and speaking for myself I would probably go with a brand that I recognized, but again everyone is different and it would depend on the specific situation. Every brand had to start out somewhere though, so I wouldn't let that put you off.
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  • Profile picture of the author davidfern76
    1. understand your vision (something you want to say to people/your target market from your logo)
    2. do a little research of your niche (competitor logo) - learn what works and not from their logos
    3. ask a designer (or make a contest) to do this based on your brief if you don't have any graphic design skill at all.
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  • [DELETED]
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    • A perfect logo has to be simple in form, timeless and contains the full business message of the owner. The logo can be enlarged at any size.
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  • Profile picture of the author SV Web Services
    What ideal size of a logo attracts you?
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    • Profile picture of the author Frank Donovan
      Originally Posted by SV Web Services View Post

      What ideal size of a logo attracts you?
      How can there be an ideal size when a logo has to work on anything from a business card to a billboard?

      And nobody's actually "attracted" to a logo. Any attraction is only by association with the brand's overall image and reputation.
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  • Profile picture of the author writeaway
    Why not just reverse engineer the 'industry average' logo parameters from your competitors?

    Go to logo design contest platforms to get a wide range of logo options without getting stuck with one company or designer who might not do a good job....
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    • Profile picture of the author Daniel Evans
      Originally Posted by writeaway View Post

      Why not just reverse engineer the 'industry average' logo parameters from your competitors?
      What are those?
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  • Profile picture of the author superowid
    Good logo is when the owner proud of it and the customers love of it and proud to show it to others, like Nike, Adidas, Coca Cola, BMW, Mercedes, Audi, Lexus, Apple, Windows, etc. Even that WF logo in the t-shirt sometime ago.
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  • Profile picture of the author anandsama1990
    your logo is your brand pic on internet...so your logo shopuld be define your business through design
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