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What brand name is best?

by Omar Doughan
12 replies
I'm trying to build a brand around outdoors, mainly focused around camping but will also have skiing for the off season. Fishing, biking, bbq, mountain biking etc.

I am thinking about possibly making a clothing line for this brand in the future as well.

I have a website built currently. glamorcamping.com
This website needs a rebuild, and I need to pick better products. While I am doing the rebuild I am thinking about rebranding opportunities.

A name I came up with is Python Ridge (pythonridge.com)

Is it worth rebranding this for the outdoors niche? What are your opinions about these brand names?

Bonus points if you can recommend a better one. I own both these domains so I'm not worried about asking. Need opinions.
#brand
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  • Profile picture of the author jmosticc22
    Out of the names you suggested i like python ridge much better than glamor camping, I think it would be worth re-branding.
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  • Profile picture of the author palmtreelife
    I'm trying to build a brand around outdoors, mainly focused around camping but will also have skiing for the off season. Fishing, biking, bbq, mountain biking etc.
    Nothing about that sounds "glamorous" to me so I think glamorcamping may confuse your branding message. If you're going to be focusing on glamorous camping, or "glamping" as they call it, with huts and yurts with toilets and showers etc., then that's different.

    I'm also not seeing the relation of python ridge to your website ideas....why are you thinking about python ridge? or is it just because it sounds badass?

    It sounds like you have more of your website content planned out than the url, which is fine, but if that's the case, I would look at narrowing down your content into a specific branding strategy and once you have that done, then come up with a relatable and memorable url that reflects the message of your website. The catch with this approach is that the "perfect" url may be taken once you hammer out your site.

    I would maybe take a step back and define more of the content of your site and your brand message. Once you have the vision of your site narrowed down, then work on securing the url.

    I wouldn't put too much emphasis on the url though. The content of the website, the message, the logo etc, will be much more important. Your marketing can direct traffic to your site without them having to remember the url anyway.
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    • Profile picture of the author Omar Doughan
      [QUOTE=palmtreelife;11508110]Nothing about that sounds "glamorous" to me so I think glamorcamping may confuse your branding message. If you're going to be focusing on glamorous camping, or "glamping" as they call it, with huts and yurts with toilets and showers etc., then that's different.

      I agree, the problem is I defined my niche before doing enough product research. I originally intended to sell Yurts, mattresses, comforters and such but it is hard to find suppliers that specialize in that. The result was a website that sells a few items of standard camping gear and also home items that are marketed as glamping products. I don't like the way it turned out. I'm rebuilding the site because of conversion issues and figured I would consider rebranding it while i'm at it

      Glamping might be too specific of a niche

      The reason I was considering the name Python Ridge is because i think its badass and of branding potential, such as producing a print on demand line in the future. When I hear the name "python ridge" i can envision an outdoors brand and it makes sense to me. I have browsed better names on Brandpa.com but short of paying $11,000 for just a domain I'm doing the best I can.

      BakPak.com is for sale for $11,000. I can't afford that but it's a great name

      I think your advice is solid about designing out the site before picking a URL. I'll give that a shot. thanks!

      @jefrin adams I checked the results that showed up in Google and theres currently no brands with that name.

      Thanks for the replies guys. Do you guys think the camping / outfitters niche is still a good niche to get into?
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      • Profile picture of the author palmtreelife
        I haven't done research into your niches to see who's doing what out there, but coming from Canada, I know glamping is definitely a thing. Of course there are large groups with the girl guide/boy scout heart that LOVES walking deep into the woods and setting up camp in a pristine area.

        There is another large group who love getting away for the week in the great outdoors, but don't care to pitch a tent, make a fire with 2 sticks etc. They want to be in the great outdoors, but still have the luxuries of home.

        Even if there are not many glampgrounds in your searches, who is to say they wouldn't work. Maybe you could pave the way for entrepreneurs to design more glampgrounds using your products and resources.

        I'm sure some of your products could cross over with traditional campgrounds, especially at national parks where there are generally more services and infrastructure available. Therefore, you could potentially market to campgrounds.

        I think there will always be a very large outdoors crowd with a passion for camping, and as time goes on, more and more will take a liking to glamping. I would say run with it because I doubt you have much competition at the moment. Again, I haven't researched.

        As for python ridge, I agree it could make a great print on demand campaign. It's also a great, badass website name. I just couldn't draw the connection with your brand description to "python ridge". My analogies are famous for being bad, but you sound like you're selling lambos online at offroading.com.

        Keep working on this and flush out your ideas. I think you could be onto something cool.
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  • Profile picture of the author jefrin adams
    really good but check the website content related to the name . Future its very useful for promotion.
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  • Profile picture of the author Jonathan 2.0
    Banned
    What about:

    www.GreatnessOutdoors.com™
    [Available at the time of posting.]
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    • Profile picture of the author agmccall
      Originally Posted by Jonathan 2.0 View Post

      What about:

      www.GreatnessOutdoors.com™
      [Available at the time of posting.]
      does nothing for me personally. sounds like someone wants "greatoutdoors" and is really reaching

      I like pythonridge.com I hope you are the one that bought it and did so before posting here because it is taken

      al
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      "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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  • Profile picture of the author Yvon Boulianne
    As a brand consultant i always go for funy but not scratch your head brand name, you also need to be different than what is the usual names in your niche, irreverent etc... like
    "Spoon Me" (a yaourt brand),
    "The big Arms" (construction business)
    "Bloody Married" (Wedding Brunch)
    "the Pot lady" (gardener)

    I would go with something crazy like "The Neandertal" or "the Cro-Magnon" or "the nude feet"...

    Take care
    Yvon
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  • Profile picture of the author savidge4
    Let me throw this at you.... redesign or not.. "Glamor Camping" is not represented in the products or the overall image of your site. You should have links to that cool mini airstream camper or fold up blow up cots to sleep on.. ir some hi tech pickup bed tent with USB power and lights. but no.. you offer "emergency blankets" nothing glamor about that LOL. The web brand is AWESOME.. the connection between what the name implies and what is offered is uh well less than stellar.

    Python ridge... cool name but think for a moment.. I will assume most of your target audience in north American? are there pythons in North America? again there will be a disconnect.

    Me personally... "Glamor Camping" is a legit thing right now.. you just need to match the look feel and inventory of your store to match and you might have something.
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  • Profile picture of the author naviown
    idk what could be the best name.

    How about campncamp? It is available. I am just spitballing here. Not an expert.
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  • Profile picture of the author Reiters N
    What Makes a Good Brand Name?
    There are plenty of theories and a few studies on what makes a good name. For example, a 2010 University of Alberta study found that consumers have a more positive reaction to brands with repetitively structured names, such as Coca-Cola, Kit Kat, and Jelly Belly.
    While there is no magic formula, there are common traits that make a brand name easier for you to use and easier for other people to remember. Ideally, you want something that's:
    Meaningful: It communicates your brand essence, conjures an image, and cultivates a positive emotional connection.
    Distinctive: It is unique, memorable, and stands out from your competitors.
    Accessible: People can easily interpret it, say it, spell it, or Google it. (Even if you have an unusual or bizarre name, it must be understandable.)
    Protectable: You can trademark it, get the domain, and "own" it, both legally and in the general consciousness.
    Future-proof: It can grow with the company and maintain relevance--and be adapted for different products and brand extensions.
    Visual: You can translate/communicate it through design, including icons, logos, colors, etc.
    This is useful criteria to help you vet names, but there is really one question to determine whether a name is successful (note that I didn't say "good" or "bad").
    All that matters is this:
    Does it resonate with people?

    Flying Snake 
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  • Profile picture of the author DWolfe
    Seems like you are trying to market to many products on one site. Fishing, skiing, mountain biking hiking and camping. That seems like a lot of work unless you come up with something like Mountain adventures or outdoor world.

    Have you ever thought of focusing on one niche in the market. Than once it is running strong than focus on a different niche.
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