I am starting an online marketing company and since I don't have many friends who are businesses entrepreneurs, it is being tough to start to find new clients by cold call (I am not very good with cold calling), even having a good proposal. So, the second option that I thought would be to build trust and recognition of my clients as well as other people interest in marketing by posting youtube videos, making blogs, instagram and facebook posts at least 1 time per week. Then after a time I will have some clients that may contact me, making it easier to show value for them.
What option would you choose: get good at Cold Calling or Long-Term Building Trust Investment??
How would you recommend to build trust with clients?