Most beginners get emotionally attached to their results or lack of results.
And when things don't go their way, they stop.
And worse yet, some have that lottery ticket mindset:
"Let's take $1000, buy some traffic and see what happens."
Most of the time they just want to make "more money" without any real goals.
What you really need to do is break down your goal into realistic numbers.
How many sales do you want to make in the next 90 days?
What is your projected conversion rate?
How much traffic do you need?
How many clicks?
How much revenue?
* Example *
Let's say you want to sell a continuity product that pays $40 per month.
You have a goal of getting 5 leads per day at a 2% conversion rate.
At the end of 90 days you'll have 9 sales resulting in an "extra" $360 per month.
Doable? You tell me.
Once you figure this all out it becomes a lot less emotional and more statistical.
You'll know what to shoot for and things will become a lot more real to you.
Don't just keep this in your head. Write it down and place it on your desk.
Take action and make adjustments as you go along.
Fix whatever is broken and sharpen your skills.
And whatever you do, don't stop.
That's why most fail, because they stop.
Before you buy traffic, build a web page or build your email list you need to know your numbers.