Landing page converting but client not selling

by Isedo
15 replies
Hi folks,

One of my clients is a tour guide in a very popular city.
He sells private tours for a high price but even the price is high, it's considered a good price for the industry.

The strategy is to run adwords -> send the people to the landing page from where they can fill a very short form (submit day of arrival, how many persons and ask to be contacted back in order to know the final price or other details).

On the landing page it self we are listing the avarage price so the users know which is the aprox range.

We have a very good conversion rate on these form (captcha also installed) but once the client sends the final offer via email, they do not buy.

The strange thing is that the client is also listed on Aviator and Trip Advisor and he works a lot, for the same price and same service.

We are stuck. He is selling a lot through Aviator and Trip Advisor but nothing from the landing page, even if we have a lot of conversions.

Any advice for a different strategy? Thanks
#client #converting #landing #page #selling
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  • Profile picture of the author palmtreelife
    We are stuck. He is selling a lot through Aviator and Trip Advisor but nothing from the landing page, even if we have a lot of conversions.
    You don't actually have a lot of conversions as you are not making sales. You have lots of leads, but no conversions.

    On the landing page it self we are listing the avarage price so the users know which is the aprox range.

    We have a very good conversion rate on these form (captcha also installed) but once the client sends the final offer via email, they do not buy.
    If you list your average price and your client comes back with a price just $10 more, it will not convert. If you post a slightly higher price, people still opt-in, and your client sends a quote for $10 less (same exact price as before), I would expect to see higher conversions.

    It's also possible the email quotes are going to the leads' spam folder and they never see them.
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    • Profile picture of the author Isedo
      Originally Posted by palmtreelife View Post

      You don't actually have a lot of conversions as you are not making sales. You have lots of leads, but no conversions.



      If you list your average price and your client comes back with a price just $10 more, it will not convert. If you post a slightly higher price, people still opt-in, and your client sends a quote for $10 less (same exact price as before), I would expect to see higher conversions.

      It's also possible the email quotes are going to the leads' spam folder and they never see them.
      Yes thanks, You are right, we have leads, not conversions. Your idea is clever: advertise 100 and send the final price as 90. Not big difference but a very welcome and unespected one.

      We also thought about the spam issue, is there any known way to avoid that?

      Thanks for your insights!
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      • Profile picture of the author DIABL0
        Originally Posted by Isedo View Post

        We also thought about the spam issue, is there any known way to avoid that?
        Do you know what your open rates are for the quotes you send out?
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      • Profile picture of the author savidge4
        Originally Posted by Isedo View Post

        Yes thanks, You are right, we have leads, not conversions.
        Totally agree with Jason Kanigan here... You NEED access to the data of the e-mails the client is sending IE open rates to see exactly if they are being read - or not.. is it they are going to the spam folder? or is the email title not creating the open as it should? A SIMPLE fix for the spam folder issue is to simply place on your lander to CHECK the spam folder for the quote.

        But again as Jason as said.. you can only fix what it is you have some amount of control over / you can actually see, to better understand what might be done to correct the issue.

        A side note here with the whole just expand what already works statements... Uh whats one of the 2nd or 3rd things that gets mentioned around here? Don't depend on any platform but you own maybe?
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  • Profile picture of the author agmccall
    Originally Posted by Isedo View Post


    The strange thing is that the client is also listed on Aviator and Trip Advisor and he works a lot, for the same price and same service.

    We are stuck. He is selling a lot through Aviator and Trip Advisor but nothing from the landing page, even if we have a lot of conversions.

    Any advice for a different strategy? Thanks
    Why do you want a different strategy. Your client is selling through Aviator and Trip Advisor so why not stick with it. Up your game on those sites. Find more sites like them. This should be obvious

    al
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    • Profile picture of the author Isedo
      Originally Posted by agmccall View Post

      Why do you want a different strategy. Your client is selling through Aviator and Trip Advisor so why not stick with it. Up your game on those sites. Find more sites like them. This should be obvious

      al
      Agree with you but this is the request of the client. He wants to grow buy him self without these external websites. So this is a try to do that.
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      • Profile picture of the author agmccall
        Originally Posted by Isedo View Post

        Agree with you but this is the request of the client. He wants to grow buy him self without these external websites. So this is a try to do that.
        So he wants to expand on what is not working instead of scaling what is working. If it were my client. I would wish him luck.

        al
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        Broken promises don't upset me. I just think, why did they believe me?
        ~Jack Handey~

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  • Profile picture of the author Steve L
    Originally Posted by Isedo View Post

    Hi folks,

    One of my clients is a tour guide in a very popular city.
    He sells private tours for a high price but even the price is high, it's considered a good price for the industry.

    The strategy is to run adwords -> send the people to the landing page from where they can fill a very short form (submit day of arrival, how many persons and ask to be contacted back in order to know the final price or other details).

    On the landing page it self we are listing the avarage price so the users know which is the aprox range.

    We have a very good conversion rate on these form (captcha also installed) but once the client sends the final offer via email, they do not buy.

    The strange thing is that the client is also listed on Aviator and Trip Advisor and he works a lot, for the same price and same service.

    We are stuck. He is selling a lot through Aviator and Trip Advisor but nothing from the landing page, even if we have a lot of conversions.

    Any advice for a different strategy? Thanks
    Hard to give any specific advice on the sales proposal your client is sending out unless we were able to view it. Is there a competitor that's undercutting him on price? Are you able to deliver more value with your offering?
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    • Profile picture of the author Isedo
      Originally Posted by Steve L View Post

      Hard to give any specific advice on the sales proposal your client is sending out unless we were able to view it. Is there a competitor that's undercutting him on price? Are you able to deliver more value with your offering?
      From what I know, his price is one of the best on the market. I do not have control by the way on how he contacts the leads, in terms of copywriting.

      The actual strategy is: the starting price is 100, contact us for a quote.

      I think this strategy is not good because there is no urgency of any kind. I Ithink, also thanks to your suggestions, to go with something more direct like:

      "Price on Viator and Trip Advisor is 500 - For the next 24 hours, if you book from here, the price is 250 -> than the client sends a second offer which is even a little bit less so they receive this unespected "gift" and they will book"

      Unfortunally no way to take the payment in advance since the user and my clients has to talk with the user in order to check the availibility for the dates and other details.

      By the way thanks so much guys for you time and tips, I'll let u know how it goes.
      Cheers
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  • Profile picture of the author abdoue
    why not capture the lead and use an autoresponder with helpful content to gradually turn the leads into sales.
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  • Profile picture of the author Jason Kanigan
    Something that newbies often don't "get" right away...

    The Funnel Is Broken At The Start.

    100% of the time.

    Things do NOT go as you intend.

    First you can't bring people over from the platform you're trying to draw them from eg. FB ads.

    Then you get that working and they come to your landing page.

    But then the squeeze page doesn't convert and nobody signs up.

    This is normal.

    You have to fix that next.

    Then the leads won't respond to your emailed Calls To Action. They aren't motivated to click through to your conversion tool.

    Your next job is to fix this.

    Note how each step along the way, things are broken.

    You can panic and give up...or you can accept this as the normal process and get on with fixing the next step.

    This is called "Barrier To Entry" and is the reason why, once you've put in your spade work and figured out what will work (at least for awhile), you'll have an asset other newbies won't be able to put together...because they're expecting the funnel to work perfectly out of the gate (doesn't that sound silly, now?).
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  • Profile picture of the author MartinX8
    Yes. Don't pri sell the sold.
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  • Profile picture of the author George Flm
    Your client wasn't convinced in the first place.
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  • Profile picture of the author writeaway
    Has he tried split testing his emails?

    Maybe his CTA is weak?

    Remember: People buy based on BENEFITS... and EMOTION... not features.
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  • Profile picture of the author sgalla414
    Purely speaking from my own experience in general ( I am not sure exactly what these tours involve) but when I'm looking to book a trip, tour, accommodation ect. one of the most inconvenient things is having to wait around for a response on date, time or price, I don't mind waiting for availability conformation but having to fill out a forum and give my email just to find out the price is the fastest way to lose my attention. Not trying to be critical at all, just my personal experience !
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