Why some Big Brands do not have a Blog?

by amro
28 replies
I am just wondering why some big brands such as Nike, Addidas luluemon do not have a blog?

I am building small fitness brand? Should I build a blog to increase awarness and maybe some side income from affiliate links?
#big #blog #brands
Avatar of Unregistered
  • Profile picture of the author King Manu
    They don't need blogs because they prefer to pay celebrities to wear their clothes.

    As a small business brand, you have the opportunity to grow a much closer relationship with your audience by having a blog.

    This is certainly an advantage that you could use.
    {{ DiscussionBoard.errors[11513485].message }}
    • Profile picture of the author Jessica Ambos
      Originally Posted by King Manu View Post

      They don't need blogs because they prefer to pay celebrities to wear their clothes.

      As a small business brand, you have the opportunity to grow a much closer relationship with your audience by having a blog.

      This is certainly an advantage that you could use.

      I agree with you right there. Celebrities have a much greater reach than having blogs written about their products. It's true that they pay major celebrities millions of dollars for product endorsements but the ROI is considerably greater compared to the amount they're paying those celebrities.
      {{ DiscussionBoard.errors[11516289].message }}
  • Profile picture of the author agmccall
    Today. Most Blogs are just websites built on a blogging format. I would say less than half of all "Blogs" are actually blogs. With that said Nike, for example, has a website with everything one would put on a blog today. If that site was built on wordpress people would say. "They have a blog"

    al
    Signature

    Broken promises don't upset me. I just think, why did they believe me?
    ~Jack Handey~

    {{ DiscussionBoard.errors[11513492].message }}
  • {{ DiscussionBoard.errors[11513513].message }}
    • Profile picture of the author Darrell Hagan
      Originally Posted by George Flm View Post

      Video replaces text as we speak.
      Personally, I would rather see things in print I.e. a blog because I can read in less than a minute what takes many minutes of blah blah blah in the average video.....
      {{ DiscussionBoard.errors[11516299].message }}
  • Profile picture of the author palmtreelife
    Should I build a blog to increase awarness and maybe some side income from affiliate links?
    Yes, you should...IF you are good at writing AND enjoy it. There are many reasons people build a blog, but you mention 2 of the bigger reasons: 1. Build awareness and 2. Make money.

    Big companies are already very well known. They don't need a blog to build further awareness about their brand or to command authority in their niche. They also make a LOT of money in many other ways...a lot more than most people make from monetizing their blogs.

    It just isn't a good use of their time to write a blog. Having said that, Al is correct in that most information or articles on their websites would be the exact same as a blog post. They're just using their website as the platform instead of a blogging site.

    They don't need blogs because they prefer to pay celebrities to wear their clothes.
    I think this should be re-worded to say: ....they can AFFORD to pay celebrities to wear their clothes or promote their products.

    Blogging is free, so I think they would PREFER to blog IF it was as effective as merchandising deals.
    {{ DiscussionBoard.errors[11513548].message }}
  • Profile picture of the author sgalla414
    Lululemon actually does have a bit of a "blog". I realize this is splitting hairs but just to make the point that some of them actually do. Lululemon has also actually started posting short informational videos and interviews with some of heir ambassadors. So some of the big companies DO post blog articles and you definitely should to. Blog posts can help you utilize social media platforms like pinterest.
    {{ DiscussionBoard.errors[11513596].message }}
  • Profile picture of the author SV Web Services
    Originally Posted by amro View Post

    I am just wondering why some big brands such as Nike, Addidas luluemon do not have a blog?

    I am building small fitness brand? Should I build a blog to increase awarness and maybe some side income from affiliate links?
    Big brands do not do blogging because they are already shaking up the market. Blogging creates awareness, they are already on the top on that point. Instead of blogging, they use better advertising techniques which people above have mentioned.

    If you are starting a new brand, you have to create its awareness. Along with awareness, you also need traffic. SEO blogs are meant to get traffic. Nobody reads the whole content but it helps you to rank on Google.
    {{ DiscussionBoard.errors[11513598].message }}
  • Profile picture of the author writeaway
    Simple.

    They don't need to.

    They have outreach programs the piggybacks off the organic following of bloggers / social media personalities they pay.
    {{ DiscussionBoard.errors[11513599].message }}
  • Hi,
    Their name is enough to promote them... Online ads and celebrity promotion helps them to boost their brand traffic and revenue without any help of blog promotion.
    {{ DiscussionBoard.errors[11514924].message }}
  • Profile picture of the author Robin Milton
    If your brand is popular then they don't need blog and SEO, because your brand will became a keyword like "Amazon"
    {{ DiscussionBoard.errors[11515541].message }}
  • They don't need a blog. It's enough a couple of media persons who will show their products.
    It makes sense to make a blog if you post unique content.
    {{ DiscussionBoard.errors[11515628].message }}
  • Profile picture of the author lukeo
    Hey amro, The reason the likes of Nike and Adidas don't bother with blogs is simply because, why the hell would they?

    They are literally making money hand over fist and don't see a need for it, which is understandable. They put most of their efforts to make their brand visible into media related advertising, such as a really good ad you will see on the television with Tiger Woods or Serena Williams or whoever it may be. That will have waaaay more influence on the audience than a blog will (At this stage of their brand) because you will see that ad you will either go online and buy the product they are promoting or you will get it in your local sports store which is another thing.. they have every sports store in the world holding their products so sales are crazy high all the time with minimal decline.

    In terms of you with your brand, YES 100% get on the blog hype and start driving traffic to it whether it be free or paid. Look your only starting out and a blog would be super helpful for you right now to help get you some sales, you can link straight back to your store and thats another form of traffic to the store in itself.

    I have tried alot of things in my time IM but the one i "enjoy" the most is creating blogs because you do not have to break the bank with them and traffic is relatively easy enough once you choose your paths and get the hang of it!

    I have a blog in my signature if you care to look at it, it takes you step by step through all things related to start a blog.. if not i recommend you do your research on youtube or google and get cracking with it asap.

    Hope that helps mate all the best.
    Luke
    {{ DiscussionBoard.errors[11515713].message }}
  • Profile picture of the author Steve L
    Originally Posted by amro View Post

    I am just wondering why some big brands such as Nike, Addidas luluemon do not have a blog?

    I am building small fitness brand? Should I build a blog to increase awarness and maybe some side income from affiliate links?
    They don't blog because they just do paid advertising. It's just not part of their marketing strategy to blog and if they can afford to advertise then all the power to them.

    You should definitely blog unless you have the same kind of ad budget they do.
    {{ DiscussionBoard.errors[11515718].message }}
  • Profile picture of the author Mat Odysseus
    That's an interesting observation. I wonder if they would benefit from building a blog...

    You should build a blog though. Nike and Adidas probably spend millions on ads so they can certainly afford not to have a blog. You would probaly benefit from ads as well, but a blog can be a huge ROI if you're still a small brand.
    {{ DiscussionBoard.errors[11516242].message }}
  • Profile picture of the author Tmt Aba
    Creating a blog for your website is good leverage to come to the market's surface. However, those big brands are already ruling on the surface and they already have the leverage hidden in their names which a blog could provide to a beginner.
    {{ DiscussionBoard.errors[11516285].message }}
  • Profile picture of the author Wallet Wing
    Big brands sites invest their money with google shopping as well as social media marketing.
    Apart from this, they do also paid articles and guest submission.
    This things also give a good source of traffic on the website
    {{ DiscussionBoard.errors[11516296].message }}
  • Profile picture of the author Ravi Talwar
    well they prefer target audience through social media
    {{ DiscussionBoard.errors[11516355].message }}
  • Profile picture of the author pramodtapu
    Big Brands do paid advertising so they have not blogs
    {{ DiscussionBoard.errors[11516914].message }}
  • Profile picture of the author tyronne78
    A lot of the big brands don't have blogs they have e-commerce sites (Home Depot,Lowes,Walmart,etc).

    News sites like Espn.com and Cnn.com are built on blogging platforms because they publish content everyday.
    {{ DiscussionBoard.errors[11517002].message }}
  • They own your nervous system.

    Why fess up?
    Signature

    Lightin' fuses is for blowin' stuff together.

    {{ DiscussionBoard.errors[11517003].message }}
  • Profile picture of the author DURABLEOILCOM
    Because blogs are ancient now everything is YouTube and Other Videos/Podcasts.
    {{ DiscussionBoard.errors[11517054].message }}
  • Profile picture of the author MikeFriedman
    Simple. Because despite what IM gurus tell you, most businesses have absolutely no need for a blog.
    Signature
    SEO, AdWords Management, Social Media Marketing, and more.
    Get a FREE Quote.
    {{ DiscussionBoard.errors[11517125].message }}
  • Profile picture of the author waitingforday
    I do not think that world-famous sports clothing brands need a blog. What will they write at blog?
    {{ DiscussionBoard.errors[11517191].message }}
  • Originally Posted by amro View Post

    I am just wondering why some big brands such as Nike, Addidas luluemon do not have a blog?

    I am building small fitness brand? Should I build a blog to increase awarness and maybe some side income from affiliate links?
    Big brands don't need to have a blog. The purpose of a blog is to make the person and business writing the blog relevant. In other words, to be a authority figure in such area. Big brands are already authority figures in their market. Nevertheless, it does not mean that they can't have a blog. If they want to partake information to their costumers through a blog then
    they can chose to do it. But, and I assure you, it will not to make them be relevant to its readers or potential customers.

    You, on the hand, since you will be starting out and be unknown, the having a blog would be a great social media tool to use to get the name of your brand out there. I hope that helps!


    Be cool and successful...
    Signature
    Get Step-By-Step Instructions To Generate Likes, Follows, and Sales In 3 Days On Instagram For $1!
    Start Your 3-Day Test Drive
    {{ DiscussionBoard.errors[11517823].message }}
  • Profile picture of the author WF- Enzo
    Administrator
    A large brand such as Microsoft run their own blog (https://blogs.microsoft.com), which will spur further discussions about whether or not large brands need to maintain their own so it really depends on a brand's marketing direction and the like.
    {{ DiscussionBoard.errors[11518113].message }}
  • Putting blog on website increases website's awareness, and online reputation, also it gains more trust of the people and keep them engage with you on regular basis as they find you are the most trustworthy brand.
    {{ DiscussionBoard.errors[11519237].message }}
  • Profile picture of the author surajbag94
    you think wrong, amro.
    Big Brand no need to write blog. They promote their product through Video and Images (banner & poster) content.
    {{ DiscussionBoard.errors[11519243].message }}
Avatar of Unregistered

Trending Topics