Hi guys - hope you're well!
Lately, I have honestly tried to improve my products. But - the result was the opposite of what I expected.
It seems people will buy what APPEARS to be "easy" and "fast"... (even though it doesn't work in the real world). At the same time, they appear to be reluctant to buy a more "serious" product if it requires more work on their part.
I'll give a very rough analogy to illustrate the point (these aren't the type of products I sell, this is just for demonstration purposes):
"This software will build an affiliate website that makes money on autopilot."
People will gladly buy the example above, even though the "autopilot affiliate website" will be duplicate content that offers no real value to the end user. As a result, that website will not really generate any income. I don't feel ok with selling such a product, or telling lies.
"This software will help you write better content that will attract visitors."
People will be less likely to buy the example above, even though it will help them build a real website with value, that generates happy visitors, and ultimately income. But of course, this requires work (writing). I feel ok about selling such a product, but people don't seem to be interested (at least not enough of them).
I see a few options:
1) Sell what people buy, even if it's low-quality. Tell them what they want to hear, even if it's not the truth. This is business, and business is about making money. Keep doing this until getting banned by payment processors like Paypal or other regulatory agencies.
2) Meet people where they are. Sell them what they buy, even if it's low-quality. Tell them this isn't necessarily the best way forward, but it's one option if they don't have the time or experience to do the real work. After they have bought, try to educate them and upsell them to more "serious" business products. "Sell them what they want, give them what they want, sneak in what they need."
3) Just focus on selling the "serious" product upfront, but try to find the people who have serious businesses. This would be great if it was doable (but I admit I have been having a hard time finding these people).
4) Something else.
What do you think?
I welcome all opinions, no matter if they are controversial, politically correct, or anything in between.
Let's have an intelligent discussion on this.
Thanks in advance!