Hi forum, I hope everyone is doing well today. I have a question about lead magnet research. I would like to know through your experience what is the best ways to choose the topic for your lead magnet. Say you're in the Internet Marketing / MMO niche how do you go about choosing a topic for your lead magnet that folks in your niche will want enough to give up their email or even a very low investment, say $1-3 dollars? if you have had success with building a lead magnet that folks were eager to opt-in for could you please give me some advice on how you chose your topic? What research was involved? Where and how the research was done? I'm willing to put in the work and very grateful for any help or advice you can give.