How Do You Choose Your Topic For A Successful Lead Magnet?

i think your best approach would be to test out different lead magnet pages in order to see which one will work the best if possible. I know people say it doesn't work anymore, but the idea of using long tail keywords to target micro niches is still effective when done right. As long as what to offer to get an email this is tougher. You have to convince people that what you're offering is something they can't just get somewhere else.

If I were you, I'd take a step back and think about this. It's not a great idea to enter any niche until you've got a good understanding of what drives the existing customers. An integral part of niche research is to find out what people are currently buying, what interests and motivates them, and what the successful marketers and sellers in that niche are currently doing. Otherwise you're stumbling blind and liable to waste your time and money. Once you understand the niche, it becomes easier to source or create products to serve it and come up with effective lead magnets.

That said, Internet Marketing/MMO isn't exactly a niche. It's a huge and diverse market with numerous sub markets. It's also pretty much impossible for a newbie to do well in without a unique or differentiating angle.

When it comes to lead magnets people in the internet marketing niche love cheat sheets,checklists & software from my experience.

Need lead magnet ideas?

Figure out what the pain points/problems are in the internet marketing niche.

It's usually things like generating traffic at a profit,lead generation,content creation,generating customers and conversions.

Thanks for sharing with us

To my understanding you are referring to setting a value proposition in lead acquisition campaign. You can start from the customer-centric analysis - defining the core of customer problems that your product could potentially solve, or try to understand the motivating factor why the customer would buy the proposed product.

- Checklist
- Cheat Sheet
- Resource List
- ONE THING ____ (solve a tactical problem in over all process)

These kind of lead magnets work like wonders...it's been tested time and time again short, sweet and quick lead magnets that provide instant gratification works BEST...

Simply find out the BIGGEST pain in your market and offer as a lead magnet...

Hope this helps...

I have found that using this website works well: Answer The Public. I search for the topic I want to make the lead magnet about and build the offering around something that answers a question found in the results.

If you're using landing pages as opt-ins and using lead magnets to entice people to provide you their emails, I would suggest trying different styles of lead magnets. You will find your strength in one particular type of magnet. When you split test your magnets on your landing pages, you will be easily be able to see your conversion rate of sign ups (visits to your landing page vs sign ups).

These work well, but maybe you're not very good at making these. Maybe your strength is in mini email courses or a podcast or a video. Short and simple works well, yes, but you also need to think about your strengths as a content creator.

Simple.


Determine what problems your niche has and solve one with a solution that they see as being valuable..


Make the solution as easy as possible and then tell them about your freebie.


That's really about it.

well use long tail keywords is still the effective and best approach for a lead magnet, convince people what you can offer

It also depends a lot on where the traffic is coming from and what target audience fits that topic.

In my case, the lead magnet shared on my blog is meant to have wide and near universal appeal. In the IM niche this is a traffic building email course. In the parenting niche it is a Q&A booklet and regular recall notices from 3500+ brands. I have also experimented with utilizing different lead magnets depending on the article's category.

The most popular blog posts have content upgrades made that are specific to that topic.

Ads running to squeeze pages will have an offer that is tied to the specific audience that is targeted.

Additionally, it can be beneficial to test out the same lead magnet but in different formats - eBook, email course, video course, etc.

A lead magnet is a first step of the sales funnel. You're giving a value that gives a reader a small win but not the whole thing that they don't need to buy your product. What you give must somehow tie into what you're selling. Its like the reader git $100 bills from you (in terms of value for the reader/prospect) which naturally leads them to wanting your product..

Hey Tony, Great Question.

Personally I would not charge for something like this you should really "big up" the lead magnet you are going to give them. Just think back to all the times that you gave your email to get some information, you need to ask yourself okay, what information could i provide them with that is actually valuable and actionable for them.

I usually do an ebook or cheat sheet related to making money online or passively make money or facebook ads or google ads - something along those lines.

I dont think you have to think too much in to this, just go look for something or create something, get a cover made and make sure that YOU find it valuable and chance are so will they.

I hope this helped and look im sure you were hoping for a done for you strategy answer but honestly the way im explaining has always helped me build an active email list.

All the best

Do you have a product or service behind your lead magnet ? I think that should be the topic your lead magnet should be based on.

Back in the day, I was forced to write precis.

Here be cogent summaries of broader ishoos -- an' prolly the most observable examples are book blubs an' TV show trailers.

So, whatevah is your offah, your lead gotta be sum kinda condensed version -- or mebbe a generous presentation of a specific part of the deal.

So, related, yes.

A tease, yes.

Make it easy to access, easy to read, an' build in your buyers' mind a sense that the real tasty stuff comes later.

So basically, I think there are two parts to your question:

1. The best way to choose the topic for your lead magnet.

2. How do you choose a topic for your lead magnet that people in your niche will really want. So much that they'd go to the trouble of giving you their email. And even cash.

Well, first:

Best way to choose the topic for your lead magnet...

What are you planning to sell them after they sign up for your list?

What problem are you going to help them solve down the line, in exchange for monetary value?

Start with that.

Then works backwards.

What type of lead magnet topic would attract the type of people you want to help / sell to.

For example, if you want to sell traffic generating software down the line, then your topic should be based on how to get more traffic fast and easy.

Then, second:

How do you choose a topic that's so hot that people will want to give you their email address or some small pieces of coin...

Look at what's selling on the market already. For your specific topic.

I mean stuff that's selling a ton.

Super hot books in your niche on Amazon.

Super hot products or courses on Udemy or Clickbank.

Stuff with lots of sales.

So you know people are willing to pay money for it. If you give stuff like that away for free, they'll come begging to give you their email address.

For example:

You've determine your main topic to be traffic generation.

That's the stuff you want to help your list out with.

So you go on Amazon and see the type of Traffic Generation books that are flying off the shelves.

I'm on Amazon right now. And I see...

... a book called "Flood Your Website With Traffic: 99 Website Traffic Tips".

It has quite a number of reviews and sales.

If people are willing to pay for this, then it's a no-brainer that they'll be willing to give an email address for it.

Take the topic. And make a lead magnet of your own using it.

That's one quick and easy way to do it...

There is not just one specific answer..
I would suggest you to try more offers and test them so you know which one perform the best

Try max. 4-5 offers no more

You can survey people to find out what topics they are interested in learning about.You can go to You-tube and search out comments and or questions that are being asked relating to your niche .Use twitter search face-book groups ,ask the public and places like buzz-sumo to find out what is highly discussed in your niche .Do not forget to do some keyword search too.

Yes, try multiple offers.

That being said, I find that basic stuff work best. Just like "

10 steps to x quickly

How to .... Without ....

You know, stuff that will get people to wanna read it.

U're taking this the right way, meaning, you're trying to find the best option and not just doing what you want to do.

So, find the biggest issue in your niche, get a easy, clickbaity title, write awesome content and then make an offer !

One word: Voyeurism.

I have discovered that the most successful things I can dangle in front of potential leads, are inside looks at exactly what I do.

Literally handing them specific things that helped me accomplish XYZ in my own business.

e.g. The exact Facebook Ad that brought in X leads and sales. The exact landing page I used that had a 79% conversion rate. The exact one tiny tweak that added $10,000 in revenue to my launch with only 10 minutes of work. etc etc. You get the idea. I think it taps into people's natural desire to find a hole in the wall and peer through it, see what's going on inside, not to mention, it also often gives them proven a asset or template that they know they can adapt and use in their own business, so higher perceived value for that reason too.

Multiple offers should give you multiple sampling results. Thus giving you a clearer picture of what works.

Case studies have worked well for me, but basically, anything that offers value. What common problem is your audience experiencing? Create something to help them overcome that problem and you have yourself a lead magnet.