How do you decide if a problem in a niche has enough people with it to go for it?

One quick way to figure out niche demand is to use Google's Keyword Planner Tool

Pick the diet niche

Enter it into GKPT

Look for keywords related to STICKING ot a diet

Drill down and see if there's enough monthly searches

Check Google's main search engine to see your competition levels

If the competition is manageable, go to GOOGLE TRENDS and enter your target keywords

If the niche is TRENDING steady or even upward, you're good

But if you see it drifting downward over time, the ROI might not be there

Google Trends: will give you an idea if a niche is growing in popularity or decreasing.

Ubersuggest: free SEO tool will tell you how many people are searching for a keyword.

SimilarWeb: check out your competition and see how popular their sites are.

I feel like your topic and niche is fairly specific. Without using google or any internet information. How many people do you personally know that are on a diet or have tried a diet and failed? Personally, every single person I know has had this issue.

There are lots of ways...

As mentioned above, measuring the keyword search counts is one way.

However, that does not always give you a good enough estimate of the viability of a niche.

I think the main, number one thing you are looking for is...

... niche profitability.

Isn't that right?

Not necessarily size or amount per say.

A niche could have few people, but be very profitable.

On the other hand, it could have many people, but lack profitability.

So in short, you are not really looking for size. You are looking for the viability. In terms of profit.

When doing quick determination for profitablity, there are a couple of easy ways:

- Look at how much advertisers are paying per click (CPC) for keywords related to the problems for that niche.
- Look at how much advertising there is for problems in that niche.
- Look at how many books are being sold to solve the problem on Amazon.
- Look at how many courses there are with regards to the problem niche on Udemy, Clickbank, etc.
- Look at how many magazines are being published around the topic of the niche.

There are lots of ways to approach this issue.

But those are a quick and easy few for determining what you're looking for: profitability.

This is where a bit of psychology can help you. Specific words are used when there is an intent to buy. See what the most associated long tail keywords are with your problem keyword. Usually when the intent seems to lean towards information seeking, the intent to buy isn't there. But if the intention is more on solution seeking, then it's likely that people are willing to pay for a solution.

A quick and dirty trick would be to see if they use "what" or "why" questions. 'Why' is information seeking. 'What' is solution seeking.

well go for backlinks and create a catchy title for your keywords

I absolutely agree with you. There is simply nothing to add.

I think focusing on the number of people in a niche shouldn't be as important as making sure that niche is hungry for answers/solutions to their problems. A small niche of desperate people is better in my opinion than a larger niche with a plethora of options being offered both paid and free.

Find out how big the market is for that niche. The bigger the market the bigger the opportunity for a healthy customer base.

Hello Health Mentor, first let me say there is some very helpful information here about how to find if a niche is profitable enough for you to go for. Here's my 2cents worth.

What may be profitable to one person may not be profitable for another. Example: Where a new marketer new to a specific niche may see a 5% return on investmet as acceptable a different marketer may want a higher return on their investmetnt. So that being said, settle on a bottom line of profitability that will be acceptable for you.

Once you have the profitability numbers you're satisfied with then you can then do a more detailed niche profitability reseach to find some buying keyword phrases in your niche that will not only deliver an adequate amount of traffic but will not have so much SEO competition that you won't be able to rank for them.

So, you're research should include locating some good buying keyword phrases, preferably with high search volume, a good commerciality sccore (CPC or other commerciality metrics) and a relatively low SEO competition.

The higher the commecialty numbers of your niche market buying keyword phrases are the lower the keyword phrase search volume will have to be to be profitable because you won't need as much traffic to reach the profitability numbers you settled on in the beginning of your research.


Final point, while a niche market may have a lot of competition, that shoulden't be a reason for you not to go for that niche. I look at it like this; If the niche market has a lot of competition that tells me that there's not only money being made in that specific niche but money to be made. It's then my work to find out what methods or tactics folks are using to make that money, then do it a little bit better than they are to tap into the profit share.


I hope that this information helps

What is the relationship between keywords and ideal customer profile, If in my research online I find 6 different types of profiles per se, how can I know which of them will be profitable?

Go out into the REAL world and find just ONE person who has been on a few diets they didn't stick to, and interview them over Coffee.

Keep asking them questions until you get the usual 'cookie-cutter' crap out of the way.

They will first start banging on about how hard it was to stick to the diet, and how miserable they felt not being able to eat their favourite foods. You know, all that nonsense we tell ourselves (lie?).

After, I dunno, 30 - 60 minutes, the deeper you drill down, the closer you will get to the real stuff. That's the stuff you don't find on Google, or reddit or on forums. The stuff in the back of their minds which they never try to articulate right off the bat.

Look: When people go to a Psychiatrist, what does the Psychiatrist do?

Feck all to be fair.

They get you to start talking about your problem, right? And... do you know the answer to your problem straight away? Do you even know what the REAL problem is, straight away?

Nope.

You have nothing but a 'surface' level understanding to why you're messed up. But, the more you talk, the deeper you go. The deeper you go, the more you uncover. Eventually, hopefully, you go so deep you hit bloody GOLD.

You find out why you're messed up; the REAL reason.

That right there is how you niche down to the point where competitors rarely ever get to.

And... if you can articulate those deep problems/reasons to why people don't stick to diets, or why they want to go on a diet in the first place - better than anyone else (even better than what your prospects can manage on their own) - YOU WIN.

They may not even realise why they can't stick to a diet. But when you bring it up it will spark a deep seated belief (or something) that tells them that YOU know how to solve this problem better than anyone else.

It doesn't work the same way for every niche, but that's one route you should consider.

You can go to to Google and forums to niche down.

But isn't that exactly what your competitors are also doing?

Hardly rocket science.

You either compete, or play by different rules.

Something to think about.

Your question is a doozzyy!

I would say stay focused and don't let you mind wonder in areas that may not be an issue.

In other words, If It Aint Broken Don't Try To Fix It.


Take care

I feel like your topic and niche is fairly specific. Without using google or any internet information. How many people do you personally know that are on a diet or have tried a diet and failed?Ok, then if there's a problem in a profitable niche, but the keywords get little searches should be discarded?A quick and dirty trick would be to see if they use "what" or "why" questions. 'Why' is information seeking. 'What' is solution seeking.A quick and dirty trick would be to see if they use "what" or "why" questions. 'Why' is information seeking. 'What' is solution seeking.

To me, if a niche is on demand, the vendors it has should not stop you from trying your luck. I have seen people start a business and outperform the already established competitors. So, your zeal, determination, and goals should guide you.