How do you decide if a problem in a niche has enough people with it to go for it?

27 replies
When you're researching a problem in forums, reddit or anywhere, how do you decide a problem people are complaining about is big enough and has similar people to go in depth in the research and develop your ideal client, usp and all of the sales and content stuff?

For example if there's people in the dieting niche that struggle to stick to they're diets, how do you go about veryfing that is a viable idea, and if people are similar enough to create a message that attracts lots of them, sells them etc...?
#decide #niche #people #problem
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  • Profile picture of the author writeaway
    One quick way to figure out niche demand is to use Google's Keyword Planner Tool

    Pick the diet niche

    Enter it into GKPT

    Look for keywords related to STICKING ot a diet

    Drill down and see if there's enough monthly searches

    Check Google's main search engine to see your competition levels

    If the competition is manageable, go to GOOGLE TRENDS and enter your target keywords

    If the niche is TRENDING steady or even upward, you're good

    But if you see it drifting downward over time, the ROI might not be there
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    • Ok, then if there's a problem in a profitable niche, but the keywords get little searches should be discarded?
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    • Also what do you think a good way of knowing this customer is? do you think getting all the data by sticking those keywords in forums and communities related to diet is a good idea? will that do the job to attract the people?
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      • Profile picture of the author Jason Hodgins
        Originally Posted by The Health Mentor View Post

        Also what do you think a good way of knowing this customer is? do you think getting all the data by sticking those keywords in forums and communities related to diet is a good idea? will that do the job to attract the people?
        Quantcast.com, Answerthepublic.com, Quora.com

        Just some examples...you will find based on your keywords, what it is specifically people
        are having issues/questions about in that niche.
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    • Profile picture of the author msulcs
      Originally Posted by writeaway View Post

      One quick way to figure out niche demand is to use Google's Keyword Planner Tool

      Pick the diet niche

      Enter it into GKPT

      Look for keywords related to STICKING ot a diet

      Drill down and see if there's enough monthly searches

      Check Google's main search engine to see your competition levels

      If the competition is manageable, go to GOOGLE TRENDS and enter your target keywords

      If the niche is TRENDING steady or even upward, you're good

      But if you see it drifting downward over time, the ROI might not be there
      This is great advice!
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    • Profile picture of the author Jcagex3
      What's considered "enough" in regards to monthly searches?
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  • Profile picture of the author JC Antas
    Google Trends: will give you an idea if a niche is growing in popularity or decreasing.

    Ubersuggest: free SEO tool will tell you how many people are searching for a keyword.

    SimilarWeb: check out your competition and see how popular their sites are.
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  • Profile picture of the author sgalla414
    I feel like your topic and niche is fairly specific. Without using google or any internet information. How many people do you personally know that are on a diet or have tried a diet and failed? Personally, every single person I know has had this issue.
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    • True, but targeting people in all diets wouldn't be a wise idea i think.
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  • There are lots of ways...

    As mentioned above, measuring the keyword search counts is one way.

    However, that does not always give you a good enough estimate of the viability of a niche.

    I think the main, number one thing you are looking for is...

    ... niche profitability.

    Isn't that right?

    Not necessarily size or amount per say.

    A niche could have few people, but be very profitable.

    On the other hand, it could have many people, but lack profitability.

    So in short, you are not really looking for size. You are looking for the viability. In terms of profit.

    When doing quick determination for profitablity, there are a couple of easy ways:

    - Look at how much advertisers are paying per click (CPC) for keywords related to the problems for that niche.
    - Look at how much advertising there is for problems in that niche.
    - Look at how many books are being sold to solve the problem on Amazon.
    - Look at how many courses there are with regards to the problem niche on Udemy, Clickbank, etc.
    - Look at how many magazines are being published around the topic of the niche.

    There are lots of ways to approach this issue.

    But those are a quick and easy few for determining what you're looking for: profitability.
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    • There aren't so much courses on udemy, but there's 2 or 3 that have more than 100 reviews, and there isn't any clickbank course.

      I have had conversations with people in the niche and they seem to be suffering it, lack of self-control problems are guaranteed to spread into all areas of life, i know because of experience, as well as research.

      Also I saw there are in the niche keywords with less than 100 searches and cpc's of more than $5, why is this so?
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      • Originally Posted by The Health Mentor View Post

        There aren't so much courses on udemy, but there's 2 or 3 that have more than 100 reviews, and there isn't any clickbank course.

        I have had conversations with people in the niche and they seem to be suffering it, lack of self-control problems are guaranteed to spread into all areas of life, i know because of experience, as well as research.

        Also I saw there are in the niche keywords with less than 100 searches and cpc's of more than $5, why is this so?
        Sounds like it might be viable.

        Not a very big niche. But enough to generate a small piece of revenue.

        Suffering is fine. But they need to be willing to pay money to solve the problem. That's where it counts.

        Less than 100 searches, but more than $5 CPC.

        Well...

        You need to look at how many people are taking up the advertising spots too. I mean the ad competition.

        If there's only 1 person advertising, that means the dollar numbers don't mean much.

        If it's a good amount, maybe 50 to 75% or more, it means the keywords are pretty hot.

        If you find Ad Competition of let's say 75% or more, with $5 CPC and around 100 searches, it might be somewhat hot term.
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        • but that was one of the longest tail keywords of my list
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        • Woow found out there's a person in my niche who has programs which the most expensive is 1100 a month forr 5 months, and she says all of her programs are full and they have waiting list where you sign up.
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  • This is where a bit of psychology can help you. Specific words are used when there is an intent to buy. See what the most associated long tail keywords are with your problem keyword. Usually when the intent seems to lean towards information seeking, the intent to buy isn't there. But if the intention is more on solution seeking, then it's likely that people are willing to pay for a solution.

    A quick and dirty trick would be to see if they use "what" or "why" questions. 'Why' is information seeking. 'What' is solution seeking.
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  • Profile picture of the author Ravi Talwar
    well go for backlinks and create a catchy title for your keywords
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  • Profile picture of the author bob1313
    I absolutely agree with you. There is simply nothing to add.
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    • Profile picture of the author DABK
      Nah, you just ain't trying.


      Apply yourself. You'll benefit.


      Originally Posted by bob1313 View Post

      I absolutely agree with you. There is simply nothing to add.
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  • Profile picture of the author pheonix44
    I think focusing on the number of people in a niche shouldn't be as important as making sure that niche is hungry for answers/solutions to their problems. A small niche of desperate people is better in my opinion than a larger niche with a plethora of options being offered both paid and free.
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  • Profile picture of the author DURABLEOILCOM
    Find out how big the market is for that niche. The bigger the market the bigger the opportunity for a healthy customer base.
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  • Profile picture of the author Tony S
    Hello Health Mentor, first let me say there is some very helpful information here about how to find if a niche is profitable enough for you to go for. Here's my 2cents worth.

    What may be profitable to one person may not be profitable for another. Example: Where a new marketer new to a specific niche may see a 5% return on investmet as acceptable a different marketer may want a higher return on their investmetnt. So that being said, settle on a bottom line of profitability that will be acceptable for you.

    Once you have the profitability numbers you're satisfied with then you can then do a more detailed niche profitability reseach to find some buying keyword phrases in your niche that will not only deliver an adequate amount of traffic but will not have so much SEO competition that you won't be able to rank for them.

    So, you're research should include locating some good buying keyword phrases, preferably with high search volume, a good commerciality sccore (CPC or other commerciality metrics) and a relatively low SEO competition.

    The higher the commecialty numbers of your niche market buying keyword phrases are the lower the keyword phrase search volume will have to be to be profitable because you won't need as much traffic to reach the profitability numbers you settled on in the beginning of your research.


    Final point, while a niche market may have a lot of competition, that shoulden't be a reason for you not to go for that niche. I look at it like this; If the niche market has a lot of competition that tells me that there's not only money being made in that specific niche but money to be made. It's then my work to find out what methods or tactics folks are using to make that money, then do it a little bit better than they are to tap into the profit share.


    I hope that this information helps
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  • What is the relationship between keywords and ideal customer profile, If in my research online I find 6 different types of profiles per se, how can I know which of them will be profitable?
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  • Go out into the REAL world and find just ONE person who has been on a few diets they didn't stick to, and interview them over Coffee.

    Keep asking them questions until you get the usual 'cookie-cutter' crap out of the way.

    They will first start banging on about how hard it was to stick to the diet, and how miserable they felt not being able to eat their favourite foods. You know, all that nonsense we tell ourselves (lie?).

    After, I dunno, 30 - 60 minutes, the deeper you drill down, the closer you will get to the real stuff. That's the stuff you don't find on Google, or reddit or on forums. The stuff in the back of their minds which they never try to articulate right off the bat.

    Look: When people go to a Psychiatrist, what does the Psychiatrist do?

    Feck all to be fair.

    They get you to start talking about your problem, right? And... do you know the answer to your problem straight away? Do you even know what the REAL problem is, straight away?

    Nope.

    You have nothing but a 'surface' level understanding to why you're messed up. But, the more you talk, the deeper you go. The deeper you go, the more you uncover. Eventually, hopefully, you go so deep you hit bloody GOLD.

    You find out why you're messed up; the REAL reason.

    That right there is how you niche down to the point where competitors rarely ever get to.

    And... if you can articulate those deep problems/reasons to why people don't stick to diets, or why they want to go on a diet in the first place - better than anyone else (even better than what your prospects can manage on their own) - YOU WIN.

    They may not even realise why they can't stick to a diet. But when you bring it up it will spark a deep seated belief (or something) that tells them that YOU know how to solve this problem better than anyone else.

    It doesn't work the same way for every niche, but that's one route you should consider.

    You can go to to Google and forums to niche down.

    But isn't that exactly what your competitors are also doing?

    Hardly rocket science.

    You either compete, or play by different rules.

    Something to think about.
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  • Originally Posted by The Health Mentor View Post

    When you're researching a problem in forums, reddit or anywhere, how do you decide a problem people are complaining about is big enough and has similar people to go in depth in the research and develop your ideal client, usp and all of the sales and content stuff?

    For example if there's people in the dieting niche that struggle to stick to they're diets, how do you go about veryfing that is a viable idea, and if people are similar enough to create a message that attracts lots of them, sells them etc...?
    Your question is a doozzyy!

    I would say stay focused and don't let you mind wonder in areas that may not be an issue.

    In other words, If It Aint Broken Don't Try To Fix It.


    Take care
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  • Profile picture of the author celine moore
    I feel like your topic and niche is fairly specific. Without using google or any internet information. How many people do you personally know that are on a diet or have tried a diet and failed?Ok, then if there's a problem in a profitable niche, but the keywords get little searches should be discarded?A quick and dirty trick would be to see if they use "what" or "why" questions. 'Why' is information seeking. 'What' is solution seeking.A quick and dirty trick would be to see if they use "what" or "why" questions. 'Why' is information seeking. 'What' is solution seeking.
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  • Profile picture of the author Medon
    To me, if a niche is on demand, the vendors it has should not stop you from trying your luck. I have seen people start a business and outperform the already established competitors. So, your zeal, determination, and goals should guide you.
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