Big Niche or Small Niche: Which Do You Prefer?

For me its a matter of segregating "Big Niches" into smaller ones. In the past I sold HD Flat screen TV's.. a BIG Niche, with infinite smaller niches be it size or brand or value.

I have a tendency to look for low laying fruit first. Aspects of a market that are not so common. with TV's at the time I focused on price. More specifically it was HIGH priced items as in $10,000+. I started with one specific brand, expanded to 2 or 3 others, then as I gained traction started decreasing my targeted price point.

This did/does a few things for you. Product wise, you end up converting commercial clients into personal clients. IE Displays and screens for Corporate use and then having those contacts available for when I moved to more consumer based product.

Some may notice this is the EXACT opposite of what might be standard practice for most here on the forum that start with L O W and hope to work upwards. And there is nothing wrong with this practice if you are selling information based products. You cant sell $1000 info products if you have ne credibility right?

And this is why I stray away from Information based products. Entry is simply complicated if not impossible for most. start with a higher end product, and all of that "Competition" disappears... and it becomes a matter of offering a product, understand who it is would buy the product, and target those people.

I look at things differently.


I love going into medium sized sub niches of the big niches such as;

The finance niche being broken down into: Global real estate investing to bring your taxes to zero.


The url might be: zero tax real estate (I don't know it that's taken or not, just off the top of my head).


Then, to get the rankings you look for the cracks.


What questions do people have that are not being answered, directly answered or are just weak sites like forums or others that are easy to beat.


Yes, you need your meaty articles that have been done 20 times by others so your readers have the meat on your site once they get there.

But, you'll get your traffic by filling in the cracks.


Then, on this medium sized niche I use categories and sub categories to niche it down into the cracks.

I like the smaller niches.

For example,you have the wealth market.

Inside the wealth market you might have the "How to Flip Houses on eBay" niche.

I agree to what Gordon has posted. Understanding who would buy the product is important when choosing between the two. Your niche can be based on a variety of things that narrow down the interests of your potential buyers/customers. And this isn't necessarily just the products you carry or services you offer.

It can be from the price point that you are offering the customers for your products, the target reach that you set whether you are selling locally only or internationally and the specific interests/ages of your potential customers.

Both have its pros and cons but personally, small niches are easier to handle and targetting the right audience isn't as time-consuming as big niches.

First do the keyword research and then decide what niche you're in.

If you expert you can choose both to rank your site in google

Clearly the most important factor is competition. If you know you can somehow differentiate considerably from the existing competition, go for the big niche. Otherwise a small, thriving niche might be all you need to achieve your goals.

It all depends on your interest and your expertise. There are many people who are experts in their field and doing well in their niche. It doesn't matter it is Big Niche or Small one, it all depends on how you can do better than others. If you have opted for the Big Niche and you think there are many people who already doing well and you are not capable for that then here's you lacking and you will never succeed.

I monetize email data, so I'm always promoting offers that are in very large verticals that have mass appeal. Which is actually far easier to be successful at because more data exists for large verticals than small ones. Marketing for me has always just been a numbers game, so the bigger the space is, the better.

Not niche, but worldviews IMO. What segment of the audience do you want to show recognition for and attract?

If you go with high competition niche it's hard to rank on Google also hard to compete your competitors if you can't compete for your competitors you don't have leads.

My online marketing strategy has always been to target high-paying ppc keywords/phrases within highly competitive major markets. For example, the search phrase "malpractice lawyer" has an average CPC of over $50. My preference is neither mass market nor small niches. I much prefer the most hotly competitive arenas.

Of course, I never bid on search terms and my sites will never show up in the search engines because of this intense competition. But that is not the intent. Through article syndication marketing, my articles get a ride on sites that either rank well in the search engines or have a readership audience of my targeted keyword topics.

I sell high end Amazon products (online and offline) within 23 or so widely differentiated "hot niches" which primarily feed into my network marketing company (MLM) as backend offers deep within the funnel system.

I prefer small niche because this type of marketing (know as Micromarketing) is the best for a minisite with a landing page and a long description of the product.

It's the best economic solution if you have just started web marketing but also by professionals because diminish the competition and it's excellent for build a trustful relationship with the consumers.

I like to go for the Big Niches, at least you have a better chance of gaining a large amount of customers. The bigger the better

In my opinion smaller Niches are easier to conquer and less competitive that is why i love these niches. The bigger Niches like weight loss is too competitive and you could waste a lot of time and resources trying to enter into these niches.

As a product creator I prefer any niche that makes me money regardless if it is a big niche or a small niche - period.

Over the years I have learned to focus on the niches that are profitable, niches where I can create and sell products to my own customers or the website owners.

In my experience, too many beginners, get into niches with blogs and ecommerce stores that requires too much money to be a successful beginner, i.e. waste money and time such as paid articles for blogs and the time to maintain servers for ecommerce stores.

The free resources available to beginners to build and sustain the a big or small niche has a high failure rate. At some point beginners have to realize and accept it takes money to make money. Why not be the business that niche marketers will pay your business, i.e. products created for the niche.

Not to be picky about semantics but I don't think there is such a thing as a "big niche." When most IMers talk about a niche they mean drilling down to a narrower topic of interest from within a broader subject.

Health -> Fitness -> Weight loss -> Lose belly fat -> Men lose belly fat (the last two might be considered niches)

Anyway... ignoring my pickiness you raised a good question and I was surprised by all the good answers. I thought sure everyone was going to say a small niche.

To me, you don't really have a choice unless you have the money or a lot of time to succeed with a broad topic like wealth or health. With money to start advertising, you can pick almost any area. If you do not have money, you will be relying on free traffic from SEO and social marketing. The only way to start getting and profiting from that traffic is to start with a very narrow niche.

Take the above with a grain of salt because I started with nothing and have never tried to market for a "big niche." I may not know what I am talking about.

At the moment is a mixture of many niches. I am active in the crypto niche, programming niche, mobile game app niche, selling domain names and a couple of other things.

It is not about big or small niche ..it is all about money. If you think you can go with it then its completely fine.

I don't think anybody justify it which one is better because in different cases...result will be different...with both niche..

For beginners, a general store is a more lucrative option in comparison with a niche based store. General niche can be easily started then you can scale it to smaller niche as time goes by.

Great question. Small niches are great as they produce quick income, but i sometimes struggle with turning a small niche into a long term high ticket business. Sometimes i wonder if it's worth it to me if i throw a seminar for the small niche, offer consulting, or start some kind of continuity program.

With large niches, all of these high ticket options are easily available to you - and customers understand it instantly.

Big niches can be expensive to start off in, but if the math is right and your product/service cost makes it easy for you to break even - and even lower your advertising costs by doing lots of free marketing... then i'm all for it.

It will depend on your business goal, passion, and status.you should aim to go into a profitable one that you know so i guess i would say big.

I want the potential market for what I am promoting to be as big as possible, but it doesn't have to include everyone.

The only way I would promote a small niche is if it's a high commission program. For instance, if there were programs worth looking at for promoting the sale of private jets or yachts I would consider that.

I would say, it's matter of choice: Quality OR Quantity. If you choose Quality then you would be in small niche, must be having huge profits with less numbers however if you choose Quantity then you're playing with common/popular toys. Ofcourse you can earn good money here as-well but you need to be competitive and produce/deals with more number of products.

If you strive for profit, then you need to choose a large niche. I would choose a big niche it is more productive.

Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that 'niche' does not exist, but is created by smart marketing techniques and identifying what the customer wants.
I would prefer small niche because then it will be easy to sell things and you will get a chance of satisfying more customers due to which more people will come to buy things from you and this will provide you less land cost less labor cost and i think that more capital can be generated due to this. On the other hand if we look at the big niche you will not be able to get all of this over there because in a big niche there will be different branches of one thing and competition will be increased, although more capital will be needed to make your business good so i personally think that small niche marketing is good and i would prefer that.

All depend upon your expertise in a particular niche. I do not think anyone justifies it which one is better because in different cases, the result will be different from both niches.