Big Niche or Small Niche: Which Do You Prefer?

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Do you prefer a big niche or small niche? Do you like mass market niches or really small ones? Why or why not? Share your thoughts. I'd love to know.
#big #niche #prefer #small
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  • Profile picture of the author savidge4
    Originally Posted by chuckholmes View Post

    Do you prefer a big niche or small niche? Do you like mass market niches or really small ones? Why or why not? Share your thoughts. I'd love to know.
    For me its a matter of segregating "Big Niches" into smaller ones. In the past I sold HD Flat screen TV's.. a BIG Niche, with infinite smaller niches be it size or brand or value.

    I have a tendency to look for low laying fruit first. Aspects of a market that are not so common. with TV's at the time I focused on price. More specifically it was HIGH priced items as in $10,000+. I started with one specific brand, expanded to 2 or 3 others, then as I gained traction started decreasing my targeted price point.

    This did/does a few things for you. Product wise, you end up converting commercial clients into personal clients. IE Displays and screens for Corporate use and then having those contacts available for when I moved to more consumer based product.

    Some may notice this is the EXACT opposite of what might be standard practice for most here on the forum that start with L O W and hope to work upwards. And there is nothing wrong with this practice if you are selling information based products. You cant sell $1000 info products if you have ne credibility right?

    And this is why I stray away from Information based products. Entry is simply complicated if not impossible for most. start with a higher end product, and all of that "Competition" disappears... and it becomes a matter of offering a product, understand who it is would buy the product, and target those people.
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    • Profile picture of the author GordonJ
      Originally Posted by savidge4 View Post


      IT becomes a matter of offering a product,
      understand who it is would buy the product,
      and target those people.
      Be it a 10 buck report, or a 30 million dollar yacht.

      My opinion, the on the ground fruit ready to be picked up, is...

      UNDERSTAND WHO would buy the product...

      then T A R G E T those people. Many multi-million dollar yachts in Palm Beach, not so many in Cleveland, OH. Although, several from Cleve. who owned them, or could afford to.

      Sometimes the lowest cost products are at the top of the tree, and the low hanging fruit are those with the money to spend. Thanks savidge4.

      You nailed IT.

      GordonJ
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      • Profile picture of the author chuckholmes
        Originally Posted by GordonJ View Post


        UNDERSTAND WHO would buy the product...
        I agree. I learned from Dan Kennedy to pick your target market first and then find something to sell them. That advice has worked very well for me.
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    • Profile picture of the author chuckholmes
      Finding a niche within a big niche, I really like that. Thanks for sharing your example with the flat screen televisions.
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  • Profile picture of the author himmatrathore
    All depend upon your expertise in a particular niche. if you are highly expertise then big and small does not matter.
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    • Profile picture of the author Jeffery
      Originally Posted by himmatrathore View Post

      All depend upon your expertise in a particular niche. if you are highly expertise then big and small does not matter.

      What do you mean by expertise? There are tons of members here that have expertise in many different niches such as software development, SEO, content, etc. and did not have any marketing knowledge and did not succeed.


      When it comes to selecting a broad niche or only sub-niches the first rule of thumb in my business is: profitable or non-profitable and that starts with who the target market is, so as to determine if the niche will be profitable or non-profitable.


      My second rule of thumb in my business is: resources and sustainability, i.e. do I have enough resources to sustain the profits?


      My third and certainly not least rule of thumb is: traffic. More importantly the source of traffic. It makes sense to source and target customers both corporate and consumers that have an indefinite need for the products and capital. Example, too many beginners use social media to source traffic from consumers that spend little to no money.
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      • Profile picture of the author himmatrathore
        Hello Jeffery,

        If you dominate the search with expertise and get good traffic then there is a higher chance of profit and without traffic how you judge- is it profitable or not?

        There is no profit to market the thin content or services where customer/visitor does not get any value, so both(expertise+marketing) matter.

        There is no guarantee that we are the only expertise on the same niche.

        we can not measure the expertise on the internet and it always evolves.
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        • Profile picture of the author Jeffery
          Originally Posted by himmatrathore View Post

          Hello Jeffery,

          If you dominate the search with expertise and get good traffic then there is a higher chance of profit and without traffic how you judge- is it profitable or not?
          Without traffic there is no conversion and no sale, so no profit. Is that what you are asking?


          Originally Posted by himmatrathore View Post

          There is no profit to market the thin content or services where customer/visitor does not get any value, so both(expertise+marketing) matter.
          True and who is talking about thin content or services in the scope of the original question?

          Originally Posted by himmatrathore View Post

          There is no guarantee that we are the only expertise on the same niche.
          True and when we are not competent (I never claim to be an expert) we outsource.

          Originally Posted by himmatrathore View Post

          we can not measure the expertise on the internet and it always evolves.
          True.
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    • Profile picture of the author talfighel
      Originally Posted by himmatrathore View Post

      All depend upon your expertise in a particular niche. if you are highly expertise then big and small does not matter.
      Expertise in MARKETING is the key. If you know how to market one product and you do really well with it, you can promote just about anything and still profit.
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  • Profile picture of the author Enfusia
    I look at things differently.


    I love going into medium sized sub niches of the big niches such as;

    The finance niche being broken down into: Global real estate investing to bring your taxes to zero.


    The url might be: zero tax real estate (I don't know it that's taken or not, just off the top of my head).


    Then, to get the rankings you look for the cracks.


    What questions do people have that are not being answered, directly answered or are just weak sites like forums or others that are easy to beat.


    Yes, you need your meaty articles that have been done 20 times by others so your readers have the meat on your site once they get there.

    But, you'll get your traffic by filling in the cracks.


    Then, on this medium sized niche I use categories and sub categories to niche it down into the cracks.
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  • Profile picture of the author tyronne78
    I like the smaller niches.

    For example,you have the wealth market.

    Inside the wealth market you might have the "How to Flip Houses on eBay" niche.
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    • Profile picture of the author chuckholmes
      Originally Posted by tyronne78 View Post

      I like the smaller niches.

      For example,you have the wealth market.

      Inside the wealth market you might have the "How to Flip Houses on eBay" niche.
      That makes a lot of sense. That sounds like a really neat niche, as long as their are enough potential buyers. Thanks for sharing.
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  • Profile picture of the author WF- Mark
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    I agree to what Gordon has posted. Understanding who would buy the product is important when choosing between the two. Your niche can be based on a variety of things that narrow down the interests of your potential buyers/customers. And this isn't necessarily just the products you carry or services you offer.

    It can be from the price point that you are offering the customers for your products, the target reach that you set whether you are selling locally only or internationally and the specific interests/ages of your potential customers.
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  • Profile picture of the author cearionmarie
    Both have its pros and cons but personally, small niches are easier to handle and targetting the right audience isn't as time-consuming as big niches.
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  • Profile picture of the author George Flm
    First do the keyword research and then decide what niche you're in.
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  • Profile picture of the author jefrin adams
    If you expert you can choose both to rank your site in google
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  • Profile picture of the author Aruvin Chan
    Clearly the most important factor is competition. If you know you can somehow differentiate considerably from the existing competition, go for the big niche. Otherwise a small, thriving niche might be all you need to achieve your goals.
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    • Profile picture of the author chuckholmes
      Originally Posted by Aruvin Chan View Post

      Clearly the most important factor is competition. If you know you can somehow differentiate considerably from the existing competition, go for the big niche. Otherwise a small, thriving niche might be all you need to achieve your goals.
      Good points. Evaluate the competition and decide how you are going to be different from them, so people choose to do business with you, and not your competitor. Otherwise, you're just like every other affiliate or vendor in your niche and the only way to stand out is with LOWEST PRICE (which is almost always a bad business model unless you are Amazon or Walmart).
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  • Profile picture of the author DigitalBaharat
    It all depends on your interest and your expertise. There are many people who are experts in their field and doing well in their niche. It doesn't matter it is Big Niche or Small one, it all depends on how you can do better than others. If you have opted for the Big Niche and you think there are many people who already doing well and you are not capable for that then here's you lacking and you will never succeed.
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  • Profile picture of the author DIABL0
    I monetize email data, so I'm always promoting offers that are in very large verticals that have mass appeal. Which is actually far easier to be successful at because more data exists for large verticals than small ones. Marketing for me has always just been a numbers game, so the bigger the space is, the better.
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  • Profile picture of the author Steve L
    Originally Posted by chuckholmes View Post

    Do you prefer a big niche or small niche? Do you like mass market niches or really small ones? Why or why not? Share your thoughts. I'd love to know.
    Not niche, but worldviews IMO. What segment of the audience do you want to show recognition for and attract?
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  • Profile picture of the author nathan dev
    If you go with high competition niche it's hard to rank on Google also hard to compete your competitors if you can't compete for your competitors you don't have leads.
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  • Profile picture of the author myob
    My online marketing strategy has always been to target high-paying ppc keywords/phrases within highly competitive major markets. For example, the search phrase "malpractice lawyer" has an average CPC of over $50. My preference is neither mass market nor small niches. I much prefer the most hotly competitive arenas.

    Of course, I never bid on search terms and my sites will never show up in the search engines because of this intense competition. But that is not the intent. Through article syndication marketing, my articles get a ride on sites that either rank well in the search engines or have a readership audience of my targeted keyword topics.

    I sell high end Amazon products (online and offline) within 23 or so widely differentiated "hot niches" which primarily feed into my network marketing company (MLM) as backend offers deep within the funnel system.
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  • I prefer small niche because this type of marketing (know as Micromarketing) is the best for a minisite with a landing page and a long description of the product.

    It's the best economic solution if you have just started web marketing but also by professionals because diminish the competition and it's excellent for build a trustful relationship with the consumers.
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  • Profile picture of the author DURABLEOILCOM
    I like to go for the Big Niches, at least you have a better chance of gaining a large amount of customers. The bigger the better
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    • Profile picture of the author chuckholmes
      Originally Posted by DURABLEOILCOM View Post

      I like to go for the Big Niches, at least you have a better chance of gaining a large amount of customers. The bigger the better
      Yes, I love big niches too. The bigger the niche the more potential buyers and normally, the more affiliate products to choose from to promote to them.
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  • Profile picture of the author hardworker2013
    In my opinion smaller Niches are easier to conquer and less competitive that is why i love these niches. The bigger Niches like weight loss is too competitive and you could waste a lot of time and resources trying to enter into these niches.
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    • Profile picture of the author chuckholmes
      Originally Posted by hardworker2013 View Post

      In my opinion smaller Niches are easier to conquer and less competitive that is why i love these niches. The bigger Niches like weight loss is too competitive and you could waste a lot of time and resources trying to enter into these niches.
      Yes, the mass market niches are very competitive. However, they also offer a lot of potential buyers. What matters most if finding an affordable way to reach them, having something different for them to buy, and having a way to really stand out in the crowd.

      I'm in both big and small niches and the one problem I have with smaller niches is sometimes they are just too small. There's just not enough buyers or its hard to find a product or service to offer to them profitably.
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  • Profile picture of the author Jeffery
    As a product creator I prefer any niche that makes me money regardless if it is a big niche or a small niche - period.

    Over the years I have learned to focus on the niches that are profitable, niches where I can create and sell products to my own customers or the website owners.

    In my experience, too many beginners, get into niches with blogs and ecommerce stores that requires too much money to be a successful beginner, i.e. waste money and time such as paid articles for blogs and the time to maintain servers for ecommerce stores.

    The free resources available to beginners to build and sustain the a big or small niche has a high failure rate. At some point beginners have to realize and accept it takes money to make money. Why not be the business that niche marketers will pay your business, i.e. products created for the niche.
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  • Profile picture of the author Janice Sperry
    Not to be picky about semantics but I don't think there is such a thing as a "big niche." When most IMers talk about a niche they mean drilling down to a narrower topic of interest from within a broader subject.

    Health -> Fitness -> Weight loss -> Lose belly fat -> Men lose belly fat (the last two might be considered niches)

    Anyway... ignoring my pickiness you raised a good question and I was surprised by all the good answers. I thought sure everyone was going to say a small niche.

    To me, you don't really have a choice unless you have the money or a lot of time to succeed with a broad topic like wealth or health. With money to start advertising, you can pick almost any area. If you do not have money, you will be relying on free traffic from SEO and social marketing. The only way to start getting and profiting from that traffic is to start with a very narrow niche.

    Take the above with a grain of salt because I started with nothing and have never tried to market for a "big niche." I may not know what I am talking about.
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    • Profile picture of the author Jeffery
      Originally Posted by Janice Sperry View Post

      Not to be picky about semantics but I don't think there is such a thing as a "big niche." When most IMers talk about a niche they mean drilling down to a narrower topic of interest from within a broader subject.

      Health -> Fitness -> Weight loss -> Lose belly fat -> Men lose belly fat (the last two might be considered niches)

      Anyway... ignoring my pickiness you raised a good question and I was surprised by all the good answers. I thought sure everyone was going to say a small niche.

      To me, you don't really have a choice unless you have the money or a lot of time to succeed with a broad topic like wealth or health. With money to start advertising, you can pick almost any area. If you do not have money, you will be relying on free traffic from SEO and social marketing. The only way to start getting and profiting from that traffic is to start with a very narrow niche.

      Take the above with a grain of salt because I started with nothing and have never tried to market for a "big niche." I may not know what I am talking about.

      You know what you are talking about and it is like you said "semantics" and yes it is 'broad niche' instead of 'big niche' and 'health' is a broad niche and Lose belly fat -> Men lose belly fat are also sub=niches of the 'health niche'. We just have to remember that we are in a forum, so semantics are often overlooked and excused in an informal discussion.
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  • Profile picture of the author ideas500k
    At the moment is a mixture of many niches. I am active in the crypto niche, programming niche, mobile game app niche, selling domain names and a couple of other things.
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  • Profile picture of the author wisecoach
    It is not about big or small niche ..it is all about money. If you think you can go with it then its completely fine.

    I don't think anybody justify it which one is better because in different cases...result will be different...with both niche..
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  • Profile picture of the author nelson cortel
    For beginners, a general store is a more lucrative option in comparison with a niche based store. General niche can be easily started then you can scale it to smaller niche as time goes by.
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  • Originally Posted by chuckholmes View Post

    Do you prefer a big niche or small niche? Do you like mass market niches or really small ones? Why or why not? Share your thoughts. I'd love to know.
    Great question. Small niches are great as they produce quick income, but i sometimes struggle with turning a small niche into a long term high ticket business. Sometimes i wonder if it's worth it to me if i throw a seminar for the small niche, offer consulting, or start some kind of continuity program.

    With large niches, all of these high ticket options are easily available to you - and customers understand it instantly.

    Big niches can be expensive to start off in, but if the math is right and your product/service cost makes it easy for you to break even - and even lower your advertising costs by doing lots of free marketing... then i'm all for it.
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