Where to sell a vegan recipe ebook

35 replies
Hey guys, I need advice!

I'm a food photographer and develop vegan recipes, which I use in my ebooks. So far I've only used them to grow my newsletter to 4100 subs. I'm currently working on a recipe ebook for active people who workout regularly and I'm looking for the best way to sell it.

Any advice? Should I put it on CJ? Amazon? How do I find people in my niche to promote it? My recipes and photos are super high quality, so I think ut would be a shame not to be able to sell thousands. I have no idea how to make that happen aside from FB & IG ads...

Any advice would be super appreciated.

Thanks
#ebook #recipe #sell #vegan
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  • Profile picture of the author sgalla414
    Originally Posted by Phibonacci View Post

    Hey guys, I need advice!

    I'm a food photographer and develop vegan recipes, which I use in my ebooks. So far I've only used them to grow my newsletter to 4100 subs. I'm currently working on a recipe ebook for active people who workout regularly and I'm looking for the best way to sell it.

    Any advice? Should I put it on CJ? Amazon? How do I find people in my niche to promote it? My recipes and photos are super high quality, so I think ut would be a shame not to be able to sell thousands. I have no idea how to make that happen aside from FB & IG ads...

    Any advice would be super appreciated.

    Thanks
    I know you already mentioned you know about IG ads but not just advertising on IG. Start an actual account based on being vegan and provide content and information to your audience and from there you can promote your vegan ebook to your own audience.
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  • Profile picture of the author HarrieB
    Create a android app and publish it on google play. U can update it frequently with more and more recipes and make money from admob for months and years to come.
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  • Profile picture of the author yesacpow
    My opinion is that if you are confident in the quality of your book, you should create a sales funnel and market it yourself.


    Give away a chapter or some other freebie to attract your target audience, and then upsell the full book.


    Options for the sales process include: clickfunnels, samcart, paykickstart or several others.


    Make sure you have facebook pixel installed on your page and run re-targeting campaigns to maximize your profits.


    This is just a nutshell but you can find lots of step-by-step tutorials to guide you along the way.





    Originally Posted by Phibonacci View Post

    Hey guys, I need advice!

    I'm a food photographer and develop vegan recipes, which I use in my ebooks. So far I've only used them to grow my newsletter to 4100 subs. I'm currently working on a recipe ebook for active people who workout regularly and I'm looking for the best way to sell it.

    Any advice? Should I put it on CJ? Amazon? How do I find people in my niche to promote it? My recipes and photos are super high quality, so I think ut would be a shame not to be able to sell thousands. I have no idea how to make that happen aside from FB & IG ads...

    Any advice would be super appreciated.

    Thanks
    Signature
    The simple steps I use to make over $100 per day with a simple website. I also use this strategy to rank all my YouTube videos page one. The last guide you'll ever need!
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    • Profile picture of the author Phibonacci
      Originally Posted by yesacpow View Post

      My opinion is that if you are confident in the quality of your book, you should create a sales funnel and market it yourself.


      Give away a chapter or some other freebie to attract your target audience, and then upsell the full book.


      Options for the sales process include: clickfunnels, samcart, paykickstart or several others.


      Make sure you have facebook pixel installed on your page and run re-targeting campaigns to maximize your profits.


      This is just a nutshell but you can find lots of step-by-step tutorials to guide you along the way.
      Great advice, thanks a lot man! I have to admit I've never gotten to the sales funnel part as I found the whole process a little overwhelming to set up haha. Are there people who do this sorta stuff for cheap you think? Like on fiverr or something?
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      • Originally Posted by Phibonacci View Post

        Great advice, thanks a lot man! I have to admit I've never gotten to the sales funnel part as I found the whole process a little overwhelming to set up haha. Are there people who do this sorta stuff for cheap you think? Like on fiverr or something?
        I agree, sales funnels can be overwhelming. But once you understand the underlying concept, it's easier to create a timeline for implementation and to focus on what would be involved in your funnel.

        Just remember that the whole point of creating a sales funnel is that everything you release is full utilized to lead customers to buy.

        The problem is, not everybody is going to buy your product right away. Some might be vegans who think cooking from home is too much work. Some might be people who want to be try veganism but don't know where to start.

        The whole point of the sales funnel is to address these questions by leading them to an answer, your cookbook.

        Google: sales funnel, and you'll see a diagram what it looks like. That diagram is actually a guide to help you plan the type of content and offers you want to give (freebies, IG posts, ads, etc), that would eventually lead to the sale of your book.
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  • Profile picture of the author Medon
    First, let me start by congratulating you. I know sitting down to write an ebook particularly a recipe ebook for vegans is no walk in the park. I suggest that you target all the social media, LinkedIn, twitter, FB.... name them. Then you should invest more in having the book promoted on Reddit. This platform is trending and virtually everywhere. Good luck though.
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    • Profile picture of the author Phibonacci
      Originally Posted by Medon View Post

      First, let me start by congratulating you. I know sitting down to write an ebook particularly a recipe ebook for vegans is no walk in the park. I suggest that you target all the social media, LinkedIn, twitter, FB.... name them. Then you should invest more in having the book promoted on Reddit. This platform is trending and virtually everywhere. Good luck though.
      Ha, Reddit! Never woulda crossed my mind haha I'll look into it thanks
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  • Profile picture of the author MaxFeerden
    After you create your book, upload it to the Internet. Pay for advertising and start advertising and advising. There are many sites with free books. You can start your promotion with them. And you can also add your book to the culinary forums.
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  • Profile picture of the author Huenelde
    I would love to read your book. I'm certainly not a vegan, but sometimes I like to eat dishes without meat.
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  • Profile picture of the author JUnderwood
    My girlfriend is veggie and she wants me to give up meat completely. I think your recipes would be useful to me. I would love to read your book. I think my girlfriend would like her very much.
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  • Profile picture of the author Enfusia
    Do what yesacpow said about building a funnel.


    THEN, go to Youtube, Instagram and other places; contact them and sign them up as affiliates. You give them a free copy (PDF that costs you nothing) and they promote it.


    You both get paid.
    Signature
    Free eBook =>
    The Secret To Success In Any Business
    Yes, Any Business!
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  • Profile picture of the author Ravi Talwar
    you can sell at Amazon, Flipkart or any other online platform to sell recipe
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  • Profile picture of the author LindyUK
    Originally Posted by Phibonacci View Post

    Hey guys, I need advice!

    I'm a food photographer and develop vegan recipes, which I use in my ebooks. So far I've only used them to grow my newsletter to 4100 subs. I'm currently working on a recipe ebook for active people who workout regularly and I'm looking for the best way to sell it.

    Any advice? Should I put it on CJ? Amazon? How do I find people in my niche to promote it? My recipes and photos are super high quality, so I think ut would be a shame not to be able to sell thousands. I have no idea how to make that happen aside from FB & IG ads...

    Any advice would be super appreciated.

    Thanks

    Hello Phibonacci

    I'm going to paste a fairly long post that I made in another thread, as it is very relevant. I started in IM by trying to sell ebooks on ebay, and made the huge amount of US$408 for my whole first year, then I found a mentor and he completely changed my business and my life. So I'll paste that story at the bottom.

    But first, the obvious starting place is your 4100 subscription base. (Is that in Facebook? if not you should build your own FB Group, starting with them) You will see how your subscription list is like the "Hall" in my story. (actually MySpace at the time)

    So you offer your book to your subscription base first. You give them a special deal, a discount on what others will be paying after public release.

    You should be offering both ebook and print versions of your book. You can use Print On Demand companies like LuLu to print/accept payment/deliver the printed version of your book. Then, for a fairly low cost they can also make your book available to a world wide audience, including book shops. My advice, go to LuLu and spend an hour or so looking through their site. Make Sure You Do This.

    The next obvious place to sell your book is Amazon, the world's largest book seller. Again you should be offering both ebook and printed versions of your book. This gives you a Global Market Place.

    Then other social media sites such as Pinterest that can capture a HUGE Female audience.

    Another idea for you, have a page in your book devoted to your 2nd book. I would be asking my buyers to submit their own recipes for publication in a book (They don't get paid but each one is credited in the book on the page featuring their recipe.) Or it could be their favourite recipe. The main thing here is it is creating engagement with your audience and buyers. Who wouldn't want to see their own name in a real book? They will want to show others so they help you spread the word.

    Now next idea is that you give Lindy a BIG commission for all this advice!!! I'm just kidding but I can dream! lol.

    One last thing I will mention, we have a wall sign in our office suite and a card beside every computer in here, that just says: "Think", printed in red to stand out. The message from that sign and card is responsible for our multi million dollar success. It really means Think to be Different.

    Hope this helps you.
    Cheers
    Lindy

    The Story:

    I started in IM by trying to sell ebooks on ebay, made US$408 for my whole first year. Then I met a guy in a chatroom, finally convinced him to mentor me and that changed my life. (He adopted me, took me into his business and since then we have built multi million dollar businesses together)

    This is something I posted in a thread about Amazon in 2013. It really shows the formula we have used to build all our businesses. Targeting your audience or market is the way to success:

    I thought this might be interesting to some, how we actually developed our ideas and Business Models that we use.

    I'v mentioned I started in IM in ebay, trying to sell ebooks. Wasn't very successful, I only made $408 for my whole first year. Like every one else I had big dreams of building my Business, but I had no clue really how to do it, didn't know anyone else involved with IM so I was just buying an reading ebooks and searching on the web. I don't think WF was even going then, but if it was I didn't know about it.

    I used to like going into the MSN chat rooms, chatting up the Guys lol. One night I met John, we started talking an I found out he was from Australia an had been involved with IM Business's for 5 years. He was making a fulltime income from them, around US$75,000 a year which I viewed as a fortune then. I asked him if he would mentor me, but he said no. He said he didn't mind having a chat every now an then but he didn't have time to mentor me.

    Well, I'm not one to give up, every time we had a chat I would ask him, and he would say no, no, no. But I wore him down to where he eventually said yes.

    He started his mentoring by looking at what I was doing in ebay. I only had about 20 ebooks, most on Internet Marketing, a few recipe books and 3 on relationships, like how to get a girlfriend. I had never sold a copy of any of the relationship books, he decided to use those as my first lesson.

    He choose the how to get a girlfriend book as the first exercise.

    He said ok, there are thousands of different books in ebay on thousands of different subjects. And thousands of people looking for books too, but how many might be looking for a book on how to get girlfriends, or even know one exists and listed in ebay?

    Next he said, but what if you stopped every young Guy you saw in the streets in London and asked them if they were looking for a girlfriend, and if they said yes, you then said, well go into that Hall (Building) and I'll come in and tell you how you can get a girlfriend.

    So now he said, well we have hundreds of Guys in there now who we know want to get a girlfriend. (a targeted audience) and you're the only girl in there, up on the stage in front of them, so you know their attention is going to be all on you and what your going to tell them. (a captive audience)

    So then he said, do you now think you could sell your ebook to some of them? My answer was yes, but how could I do that in real life?

    He said you build a Website, that's your Hall. And you attract single Guys to it. He also told me way back then that I needed to find other ebooks or products to sell on my website, to increase my chances of a sale from every visit to my site.

    So how we did it, it was like an Advice website for Guys, where they could ask me, being a girl, advice about other girls. I promoted in MySpace, I could target an attract Guys to my website in there. (Now you can do that much better an easier with FaceBook) It was a bit clunky, there wasn't any membership site software then I don't think, so it was just a html website. Guys had to actually email me their questions and I would put their questions and my answers on the website.


    But it still worked well because it was interesting, everyone kept coming back to read what other Guys were asking me, and to see my answers. I would also promo my ebooks in some of my answers, they were shown along one side of my website with a paypal/download link. I would get beautiful emails an even with photos sometimes from Guys who had found a girlfriend from following my advice or buying and reading the ebooks. Also a few asking if I was single an wanting dates lol, cause I had my photos up there too. It was loads of fun.

    The idea was successful from the start, the first month I sold 36 of those how to get a girlfriend ebooks plus a few others. That was more than double the profit of my whole first year. As my website grew (with more Guys coming to it) I was soon selling hundreds of ebooks a month.
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    • Profile picture of the author sgalla414
      Originally Posted by LindyUK View Post

      Hello Phibonacci

      I'm going to paste a fairly long post that I made in another thread, as it is very relevant. I started in IM by trying to sell ebooks on ebay, and made the huge amount of US$408 for my whole first year, then I found a mentor and he completely changed my business and my life. So I'll paste that story at the bottom.

      But first, the obvious starting place is your 4100 subscription base. (Is that in Facebook? if not you should build your own FB Group, starting with them) You will see how your subscription list is like the "Hall" in my story. (actually MySpace at the time)

      So you offer your book to your subscription base first. You give them a special deal, a discount on what others will be paying after public release.

      You should be offering both ebook and print versions of your book. You can use Print On Demand companies like LuLu to print/accept payment/deliver the printed version of your book. Then, for a fairly low cost they can also make your book available to a world wide audience, including book shops. My advice, go to LuLu and spend an hour or so looking through their site. Make Sure You Do This.

      The next obvious place to sell your book is Amazon, the world's largest book seller. Again you should be offering both ebook and printed versions of your book. This gives you a Global Market Place.

      Then other social media sites such as Pinterest that can capture a HUGE Female audience.

      Another idea for you, have a page in your book devoted to your 2nd book. I would be asking my buyers to submit their own recipes for publication in a book (They don't get paid but each one is credited in the book on the page featuring their recipe.) Or it could be their favourite recipe. The main thing here is it is creating engagement with your audience and buyers. Who wouldn't want to see their own name in a real book? They will want to show others so they help you spread the word.

      Now next idea is that you give Lindy a BIG commission for all this advice!!! I'm just kidding but I can dream! lol.

      One last thing I will mention, we have a wall sign in our office suite and a card beside every computer in here, that just says: "Think", printed in red to stand out. The message from that sign and card is responsible for our multi million dollar success. It really means Think to be Different.

      Hope this helps you.
      Cheers
      Lindy
      Really love the idea of getting buyers to submit their own recipes !
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  • Profile picture of the author King Manu
    I understand you have something of quality, but you need to put a considerable amount of effort into marketing it, otherwise, that quality ain't going to help you.

    You need a simple marketing strategy that can be scaled big. I talk from my own experience with 3 published books, and I'm going to say what I would do if I were you.

    I'd launch that book on multiple self-published platforms, but I'm going to focus on promoting the Amazon one. I personally use a website that helps me publish to multiple platforms at once (Amazon, Apple, Barnes & Noble etc.). If you want to know what platform that is PM me.

    Why going this way? You have the best chance to go BIG. You build your reputation as an author, and as your profits increase, you can come in with new books and serve your fans.

    Promoting the book must have a plan. Consider building a website, Facebook page, Instagram page and so on, just for this book.

    Give the book for free the first month to gather reviews. Go to all social media platforms and websites that promote free books and promote yours. You can also go to vegan groups on FB and Reddit, they will love your free book!

    This is very important, because you need that first push for the book.

    Also advertise this deal to your followers.

    You can also promote the free book on ads if you want, but that's not particularly necessary.

    If you do this right, in the beginning, you should have the perfect boost for your book to sell big when you remove the free offer.

    There are plenty of book promoting guides out there. It's not complicated, but it's not easy either.


    Good luck!
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    • Profile picture of the author Phibonacci
      Originally Posted by King Manu View Post

      I understand you have something of quality, but you need to put a considerable amount of effort into marketing it, otherwise, that quality ain't going to help you.

      You need a simple marketing strategy that can be scaled big. I talk from my own experience with 3 published books, and I'm going to say what I would do if I were you.

      I'd launch that book on multiple self-published platforms, but I'm going to focus on promoting the Amazon one. I personally use a website that helps me publish to multiple platforms at once (Amazon, Apple, Barnes & Noble etc.). If you want to know what platform that is PM me.

      Why going this way? You have the best chance to go BIG. You build your reputation as an author, and as your profits increase, you can come in with new books and serve your fans.

      Promoting the book must have a plan. Consider building a website, Facebook page, Instagram page and so on, just for this book.

      Give the book for free the first month to gather reviews. Go to all social media platforms and websites that promote free books and promote yours. You can also go to vegan groups on FB and Reddit, they will love your free book!

      This is very important, because you need that first push for the book.

      Also advertise this deal to your followers.

      You can also promote the free book on ads if you want, but that's not particularly necessary.

      If you do this right, in the beginning, you should have the perfect boost for your book to sell big when you remove the free offer.

      There are plenty of book promoting guides out there. It's not complicated, but it's not easy either.


      Good luck!
      Thanks Yeah I'm interested in your website that helps publish to multiple platforms at once so I'll send you a dm. I can't offer my ebook for free as I really need the money and I already offered 2 free ebooks in the past.
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  • Profile picture of the author Aruvin Chan
    I'm surprised Gumroad wasn't mentioned.

    Also, if you're looking into paid ads, I'd validate the funnel works first with as much free traffic as possible before ramping up the social ads.
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  • Profile picture of the author LindyUK
    Hello sgalla

    Re: Really love the idea of getting buyers to submit their own recipes !

    Sherri actually has a whole monthly magazine (online flip page) running on that concept. All our affiliate marketing is done through our own magazines, and one of Sherri's magazines is for teenage girls.

    I would say that at least 70 to 80% of the monthly content is supplied by her subscribers. They have to submit original content but this ranges from short personal stories, short fictional stories, artwork, photos, replies to other girls who have asked for advice, even short videos showing how to apply makeup an so on.(you can include video in an online magazine)

    It adds up to a really fun magazine with just huge engagement from her subscribers. I think it is also empowering these young girls in many different ways. Some will likely go into journalism or writing. One 15 year old girl submits B/W photo journalism style photos and they are brilliant, equal to those I have seen by world renown photographers. It is also a venue for young girls to support each other, and that is often very touching.

    Phibonacci could also use a similar idea to build a huge Facebook Group where the members are supplying most of the content and engaging with each other.

    Cheers
    Lindy
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    • Profile picture of the author Phibonacci
      Originally Posted by LindyUK View Post

      Hello sgalla

      Re: Really love the idea of getting buyers to submit their own recipes !

      Sherri actually has a whole monthly magazine (online flip page) running on that concept. All our affiliate marketing is done through our own magazines, and one of Sherri's magazines is for teenage girls.

      I would say that at least 70 to 80% of the monthly content is supplied by her subscribers. They have to submit original content but this ranges from short personal stories, short fictional stories, artwork, photos, replies to other girls who have asked for advice, even short videos showing how to apply makeup an so on.(you can include video in an online magazine)

      It adds up to a really fun magazine with just huge engagement from her subscribers. I think it is also empowering these young girls in many different ways. Some will likely go into journalism or writing. One 15 year old girl submits B/W photo journalism style photos and they are brilliant, equal to those I have seen by world renown photographers. It is also a venue for young girls to support each other, and that is often very touching.

      Phibonacci could also use a similar idea to build a huge Facebook Group where the members are supplying most of the content and engaging with each other.

      Cheers
      Lindy
      The only thing I dislike about this idea is that it's really frowned upon in the food blogging community to use other people's work to profit from it and also there's no way to guarantee that person truly is the author of the recipe (or photos), I could end up with a copyrights claim and that's not something I'd wanna risk. I'm sure in another niche it would be great tho!
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      • Profile picture of the author LindyUK
        Originally Posted by Phibonacci View Post

        The only thing I dislike about this idea is that it's really frowned upon in the food blogging community to use other people's work to profit from it and also there's no way to guarantee that person truly is the author of the recipe (or photos), I could end up with a copyrights claim and that's not something I'd wanna risk. I'm sure in another niche it would be great tho!

        Hello Phibonacci

        First, re photos: You are a photographer so you should obviously be staging your own photos for the supplied recipes.

        As far as the recipes themselves: You could do a search for duplicate content or plagiarism. There are many available online tools to do this.

        But as far as recipes go, I doubt anyone could come up with a recipe that someone else hasn't already cooked. Good examples here are Jamie Olivers cookbooks, and he is one of the biggest sellers in the world.

        Cheers
        Lindy
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      • Profile picture of the author wilsonmacgregor
        Originally Posted by Phibonacci View Post

        The only thing I dislike about this idea is that it's really frowned upon in the food blogging community to use other people's work to profit from it and also there's no way to guarantee that person truly is the author of the recipe (or photos), I could end up with a copyrights claim and that's not something I'd wanna risk. I'm sure in another niche it would be great tho!
        I thought about writing some recipe books for amazon before. and doing research I found out that you can not copyright a list of ingredients. Although the directions themselves is what has copyright. like others have said there are many recipes that are basically the same. You can always cook up the recipes yourself, as you probably will for taking photos, then make changes.
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  • Profile picture of the author chazhall54
    I like how Gary V says it. Give your $1.80 on IG. Keep your post scheduled, then search vegan and give your relevant two cents on posts from your business account about 90x as many days as you can.
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  • Profile picture of the author pheonix44
    Are you active in any vegan related forums? If not you should make an effort to find some and get involved. The people on such forums have social media accounts they can use in order to help you should you impress them with your knowledge.
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    • Profile picture of the author Phibonacci
      Originally Posted by pheonix44 View Post

      Are you active in any vegan related forums? If not you should make an effort to find some and get involved. The people on such forums have social media accounts they can use in order to help you should you impress them with your knowledge.
      I should haha, but with IG, FB, YT, contracts and writing ebooks it's hard to find extra time. I'm active in vegan FB groups but the admins often don't allow self promotion

      Maybe I should just add members of those groups as friends but I don't wanna spam.
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  • Profile picture of the author Jasper26
    Start promoting through social networks. There are blogs in which you can publish part of the book, and buy the rest)
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  • Profile picture of the author Andre Crypto
    Hello mate! Well done mah man!

    I'd create a Facebook canvas ad highlighting what's in the book and some videos and images etc. I'd then hook this to a very simple landing page with the same branding and images, connected to stripe to take payment. You could even ditch that complexity and use sites like payloadz.com to handle all that tech stuff. I start posting my icecream variation with icecream maker https://sweeticecreamlove.com
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  • Profile picture of the author Medon
    I would advise that you develop a vegan website. Post plenty of vegan content to attract traffic. Then you can start selling your vegan ebooks on the site as downloadable.
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  • Profile picture of the author JUnderwood
    So much time has passed since your question. Have you already started your book promotion? I would like to read it, maybe I will find something useful for myself.
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    • Profile picture of the author MaxFeerden
      I would also love to read this book. And I wonder why the author of the question began the promotion.
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  • Profile picture of the author ANJANBD
    why you are not trying to promote your book on Quora Community?
    i am getting 1500+ email leads /month answering on quora.
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  • Profile picture of the author Ivan Pupyshev
    E-book is a pretty liquid asset, that you can integrate whereever you want. Though, it's reading is limited to digital sources. Strongly recommend to think about subscribe services for e-books - digital libriaries (Google Books, Open Library etc.) and of course about some Apple, Android stuff if there is some.
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  • Profile picture of the author Jerry Jig
    Sell on google and face book for good revenue
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  • Originally Posted by Phibonacci View Post

    Hey guys, I need advice!

    I'm a food photographer and develop vegan recipes, which I use in my ebooks. So far I've only used them to grow my newsletter to 4100 subs. I'm currently working on a recipe ebook for active people who workout regularly and I'm looking for the best way to sell it.

    Any advice? Should I put it on CJ? Amazon? How do I find people in my niche to promote it? My recipes and photos are super high quality, so I think ut would be a shame not to be able to sell thousands. I have no idea how to make that happen aside from FB & IG ads...

    Any advice would be super appreciated.

    Thanks
    1. Use an eBook publishing and distribution system for distributing your ebook across the internet. For example, BookBaby which helps with both publishing and distributes to tons of platforms like Amazon, Kobo, Apple Books, Scribd, and more.

    2. Upload your eBook to all the popular self-publishing platforms, like Lulu.com to maximize the number of eyeballs on your book.

    3. Give away a free chapter as a freebie and distribute that to PDF sharing sites like Slideshare, Issuu, and more. Use that to link to your salespage.

    4. Sell the eBook direct from your own salespage, and get affiliates using Clickbank.

    5. Try printing copies of your eBook for distribution offline. Look for local health stores around your neighborhood that stock and sell health books. Negotiate with them to sell your vegan recipe book for a cut.

    6. Convert your recipe ebook into a recipe app and distribute the app on the Apple and Android AppStores.

    7. Put your ebook up for sale on Gumroad. Promote it to your list for sale for a discounted earlybird price, and get feedback on the first version. Find out what they like or don't like about it and make small changes or tweaks before you put out the final version.

    8. Get a video book trailer made for your book as a teaser, just like those Hollywood movie trailers, and publish it on YouTube and other Video Sharing sites. Link back to yours.

    9. Look for popular blogs in your niche and do collabs or guest blog with them to get more opportunities to promote your book in front of their audience. Or just buy some cheap sponsored ads on their email newsletter.

    10. If your book is REALLY good, then give away some copies to small YouTube channels or vloggers and in exchange, if they like it, ask them to link to your book. And tell their audience about it.
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  • Profile picture of the author Gambino
    I'm in a similar niche. My funnel includes three recipe books. One for a lead magnet and two for sale. We sell them individually for $19.99 or as a bundle for $24.99. We also sell the bundle as an upsell for 50% off.

    I don't know how to best go about just selling recipe eBooks. There is a ton of free content out there on social media and on food blogs.

    We sell ours along with other related products and people seem to be willing to pay for them as an add on to the other products they buy. I doubt we'd have the same success selling them individually.

    I'd say look at the bigger picture and see what kind of brand you can build around your niche and your recipes.
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  • Profile picture of the author shawnlebrun
    I've been using Facebook groups to funnel folks into ONE place where I can keep their
    attention.

    I've got a few Facebook groups I run, one in keto, intermitting fasting, and paleo.

    We have diet plans/programs for each.

    All of my traffic... free and paid... get people into our free Facebook group
    where we soft sell our ebooks.

    We add value, drop some strategic links, and do about $15,000 to $20,000
    a month using that method.

    BUT... I've also been selling ebooks since 2002, so I'm sure my head start
    online and in marketing, in general, made most of the difference.
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