A couple weeks ago - we created a thread on how this Influencer with 2.6 Million Followers couldn't sell 37 T-Shirts on her product launch.
Today, I wanted to show you guys the other side of things - which is successes people have had with Influencer Marketing. Particularly, this one brand called Feat Socks.
Back in 2017, Feat Socks made the move over to Los Angeles and one of their neighbors in their building happened to be YouTuber Logan Paul.
The Feat Socks created a strategic partnership where they would do a revenue-share arrangement with Logan Paul and create a custom collection of socks tailored to Logan Paul's Followers & Brand with the design of the "Mavericks".
To make that partnership even more interesting, they did a second video where they challenged Logan Paul that if they sold 20,000 pairs of socks - the founder would give him his car. And for someone like Logan Paul - this would be a really interesting content opportunity and create an insane amount of engagement.
The result of these videos? $500,000 in sales and 17 Million Views on YouTube.
And this was when Logan Paul only had 3 Million Followers (now sitting at 19 Million).
Logan Paul had documented this whole arrangement so you can see how it went down in the videos below:
Fast forward to 2018, Feat Socks are still killing it with their Social Media Campaigns - here is one of their latest initiatives that they launched last year for the NBA Finals for Warriors vs Cavs.
You can see the full case study for that in the link below: