How long before people stopped watching?
The people behind the news, know that "fluffy" stories don't get attention.
They know that if they didn't talk about problems, people wouldn't tune in. And since their whole business model is centered around viewership, they can't afford to talk about solutions (benefits) like we marketers do.
They would go out of business, and soon be replaced by another company, who would talk about Problems.
What business are you in?
You're not in the dental business, or the plumbing business, or the info marketing business.
You are in the getting and keeping attention business.
Problems = Get Attention
Solutions = Keep Attention
It's worth considering that if you start with the problem, you're much more likely to get the attention you want.
Follow up with the solution to keep it.
If you suddenly got a piercing headache, right this second, you wouldn't be reading the rest of this sentence. Before the headache, you weren't even aware you had a head.
I mean, how many people reading the threads on this forum, are struggling?
About 90% ????
Those people are looking for success, yes?
But what do they identify more with?
What is the story going on in their heads?
What is REALLY keeping them awake at night?
Is it dreams of success, or the anxiety from struggling to even pay the bills on time?
Again, just something to think about.