- Reorganizing blog posts for better user experience and SEO (combining weak content, creating a topic cluster structure, updating information)
- Revising content for better readability and shares
- Applying consistent SEO best practices
- Repurposing blogs into ebooks, checklists, emails, etc.
Ideally, the client would already have clarity on their target audience(s) and have conducted keyword research. However, I could assist with a refresh on these, especially if they think the lack of alignment is causing the blog's poor performance.
My question is: What size or type of organization would be interested in (and could afford) this kind of service?
I'm thinking it might be a business with a single marketing director (or very small team). Or perhaps someone with a large blog designed to build income through affiliate marketing.
Would you agree? As a marketer, is this something you'd outsource? If so, what size/type organization are you?
(Note - this isn't meant to be a sales pitch. I'd love to make this my sole focus, but need to see if there's a viable market out there!)
Thanks for your help!