Let's Discuss The Relevance Of Blogging In 2019

14 replies
I've noticed a few things recently while searching and reading things online:

High quality content is lacking
Many titles appear to be clickbait
Comment boxes have vanished

Back when I first joined this forum I learned a lot of things about building websites. Content was King. Social media was quickly on the rise but the high quality stuff was on your website. Landing pages were very long indeed. Quality traffic was gained through sound backlinking strategies. There was almost always the option to comment after someone's writing.

I've noticed this no longer seems to be the case. Is this due to a large percentage of mobile device viewing? Perhaps the accumulation of apps as well?

People still write compelling titles. Yet I find that most of the content I'm reading is garbage, for lack of a better word. Content is too short or doesn't always discuss the title at hand. This is content recommended by google or on page 1 of a search result. Is clickbait the next big thing? Is it that easy to manipulate the search engines and rank higher?

Furthermore, most of the blogs I've been seeing lack a comment box. If I want more information or feel the desire to debate a topic I cannot do so and am left feeling like my time has been wasted. I read that blogs do it to cut down on spam but there are several ways to prevent spam on a blog. Could it be that there's no option to comment because they knew the content wasn't great?

I realize commenters are always great but taking away the option takes away the discussion. Yeah it can be talked about on social media, but then you have less blog traffic. I'm thinking maybe content is dead you guys.

I have one personal example. I wrote content 10-12 years ago. I tried to write unique, and quality content that answered a question or discussed a topic. I thought some writings were quite compelling. All that stuff is gone today. However, I wrote a few things for fun on Hubpages, which is still around. The one that gets the most traffic (currently rising) is about 200 odd facts that people don't know.

200 odd facts! Really useless information. This is what people want to read about most these days?? I guess high quality content and discussion doesn't matter much anymore.

Hopefully I'm wrong. Maybe results are manipulated. Maybe I just don't seem to find the right websites. Maybe websites just can't get away from spam.
Or maybe clickbait is king and useless information its servants.

Help me be optimistic here.
#2019 #blogging #discuss #let’s #relevance
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  • Profile picture of the author Tedel
    It's one of the consequences of social media, without a doubt. People are getting used to reading meaningless texts (or images or videos or any other thing people name "content" these days), and they are finding the rest "boring".

    Add to that the fact that more than 70% of the advertising dollars online are being spent on Facebook or Google, and that bloggers need to fight each other for the scraps. How can you write comfortably without money? You need to publish things that give you some quick money, and, unfortunately, funny stuff like memes give you more money than any cultural publication.

    Add to that the millions of spammers that try to get a quick buck with a spam software, and bloggers feel the need to remove the comment boxes. Who would want to waste two hours a day of his life purging spam comments from your site? No one!

    There is hope, of course. People need to change some habits, but we can rescue ourselves from this pit.
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  • Profile picture of the author talfighel
    For some people, blogging and almost every day, it works.

    For someone new who is just starting out.....I have a hard time believing that it will work for them. Too much content out there already.
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  • Profile picture of the author myob
    Blogging still is extremely effective and relevant; perhaps even more so now than ever before. But posts not must only be entertaining and informative, you must be "real" and engage your reading audience by allowing comments.

    What I have always done is leverage online/offline article syndication, email, and social media (now including YouTube) to drive traffic to my comment-allowed posts and articles.

    I have found this synergistic combination to be astoundingly powerful, especially within niches where it is impractical or perhaps impossible to profitably rank my blogs/websites in the search engines.

    Quality content is king, and always will be for driving quality traffic.
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  • Profile picture of the author budfox
    Blogging is Back, Baby!

    Two words: Pin Trest
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    Romans 10:13

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    • Profile picture of the author Dave Earley
      Originally Posted by budfox View Post

      Blogging is Back, Baby!

      Two words: Pin Trest
      Budfox, that's one word, you just broke it up into two. It's also a social media site and not a self hosted blog full of content. Unless you are insinuating that you need to use it for referral traffic to a website. Can you elaborate a bit?

      To some of the previous commenters:

      Yes, I understand there is already tons of content out there. I'm talking about the fact that a lot of it isn't good, doesn't allow discussion and is currently ranking at the top in Google. It's not sponsored results either as far as I can tell.

      @myob, I for one would agree that high quality content is important and what I myself look for when using the search engine. However, I am arguing that it's not important in 2019 both in terms of search results and what a lot of internet users are looking for these days.

      @tedel, yes social media definitely plays a role in what people are viewing. I would suggest mobile devices also play an important role. How much of the traffic comes from mobile devices that you guys are getting on a daily basis? Half? More than half? I imagine most people are probably not reading blog articles on a cell phone. I could be wrong.
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  • Profile picture of the author sgalla414
    I think you hit it right on button. Clickbait. People are monetizing their blogs left right and center. More competition means they have to find more ways to catch your attention and fast so a flashy title is the most important part of a blog post, content is.. somewhere further down the list from that
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  • Profile picture of the author Paul Hancox
    Content is still King, he just isn't stuck in his blog castle any more.

    Sometimes he's talking about his collection of crown jewels on Youtube, or showing off his banquet on Instagram. It's still content.

    Good news is, as myob basically said, humans are craving REAL, QUALITY content, and so is Google.

    At a rough estimate, there are now 34 gazillion bajillion web pages out there. You just have to find a way to have your content stand out from the crowd, help people find it, and get them addicted to it. Simple.

    Give it a voice. An angle. A big idea. A new twist on an old idea. Something that pulls people back every time.

    I've said too much.
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    • Profile picture of the author dougp
      Originally Posted by Paul Hancox View Post

      Content is still King, he just isn't stuck in his blog castle any more.

      Sometimes he's talking about his collection of crown jewels on Youtube, or showing off his banquet on Instagram. It's still content.

      Good news is, as myob basically said, humans are craving REAL, QUALITY content, and so is Google.

      At a rough estimate, there are now 34 gazillion bajillion web pages out there. You just have to find a way to have your content stand out from the crowd, help people find it, and get them addicted to it. Simple.

      Give it a voice. An angle. A big idea. A new twist on an old idea. Something that pulls people back every time.

      I've said too much.
      Exactly. Blogging is still generating traffic, it's just not so easy to create junk blogs to spam the search engines. Also, social media has shaken things up but without content social media networks would never work. Just imagine if your friends on Facebook never posted status updates (short form content), or if your favorite celebrity never tweeted (micro blogging). The name of the game is still content, it's just that it's form has shifted depending on the medium you're using.
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  • Profile picture of the author Medon
    It is true things have changed. I was wondering why topics like 10 craziest things man has done should be given prominence. I have decided to always check the title before I read an article.
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    • Profile picture of the author Dave Earley
      Originally Posted by Medon View Post

      It is true things have changed. I was wondering why topics like 10 craziest things man has done should be given prominence. I have decided to always check the title before I read an article.
      Yes, exactly. Especially when I never searched for anything relating to that in the first place. Often times, I leave the search page shaking my head and thinking, "google, you just don't know what I'm looking for."

      What do you mean by "check the title"?

      One of the problems is that G doesn't crave anything. G does what people programmed G to do. Sometimes I wonder if certain sites are on page one because they contain a ton of ads and they get traffic. More traffic from page one equals more ads shown and potentially more clicks. I could of course be wrong though.
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  • Profile picture of the author Randall Magwood
    Just do you. You know that quality content is king. Learn how to distribute it online and have it syndicated. Don't pay attention to other sites. Focus on your's, and understand that blogging is still relevant and useful if you know how to market your blog.
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  • Profile picture of the author writeaway
    Instead of worrying about HOW THINGS SHOULD BE, focus on what IS.

    You'll make more money that way

    How?

    Well, back in the day I used to write blog posts on topics I thought ALL PEOPLE IN MY NICHE should care about.

    The results?

    ZERO to CHUMP CHANGE

    Then I discovered the power of SOCIAL PROOF. I started writing on topics that were already VIRAL on social media IN MY NICHE.

    That's where the real money is.

    Go to where your CUSTOMERS ARE not where you WISH they would be.
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    • Profile picture of the author Dave Earley
      Originally Posted by writeaway View Post

      I started writing on topics that were already VIRAL on social media IN MY NICHE.

      That's where the real money is.

      Go to where your CUSTOMERS ARE not where you WISH they would be.
      So you are saying that you piggyback on other people's ideas that have already become popular?

      Notice I never said anything about making money. That may be one thing that SOME blogs do, but that is not the case, nor the objective of all blogs. Back in the day, many blogs were developed to provide information, allow discussion, and build a trusting community of individuals. There may still be such a thing today, but many of the high ranking stuff I have seen does not fall into this category.

      Is there a big difference between blogging this year and blogging ten years ago?

      Are blogs removing the ability to comment due to spam, social media, or because they realize their content isn't worth commenting on? Perhaps commenting on blogs has little relevance these days?

      A lot of sites I'm seeing on page one have little content, or low quality content contrary to the belief that high quality content is necessary to rank as high as possible. So how did they get there?

      I'm a curious person. I like to know things. So how is it that a blog with seemingly low quality information and no ability to discuss it's content through commenting ranks at the top of Google? Is it the age of the website? Traffic? Backlinks? Keywords? Something else?
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  • Profile picture of the author MaxFeerden
    If the blog publishes quality content then the blog will be very relevant. There are a lot of blogs that I read with quality content. These blogs have a large number of users.
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