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How would you proceed to have conversion rate from 0.5% to 1% ?

by lowriderzzz
13 replies
Hi!

I'm going straight on: what will be the first (the main) thing you would do if you wanted to improve your Sessions to Orders converion rate to grow from 0.5% to 1% if you had ecommerse/retail website.

If you could do only one thing what it would be?

CHeers and happy 4th of july!
#05% #case #conversion #optin #percentage #proceed #rate
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  • Profile picture of the author sgalla414
    Originally Posted by lowriderzzz View Post

    Hi!

    I'm going straight on: what will be the first (the main) thing you would do if you wanted to improve your Sessions to Orders converion rate to grow from 0.5% to 1% if you had ecommerse/retail website.

    If you could do only one thing what it would be?

    CHeers and happy 4th of july!
    It might be helpful to know what you are currently doing. How are you getting traffic to your website currently? Are you running any advertisements?
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    • Profile picture of the author lowriderzzz
      Originally Posted by sgalla414 View Post

      It might be helpful to know what you are currently doing. How are you getting traffic to your website currently? Are you running any advertisements?
      Hi! I'm selling digital/info products at the low end 10$ - 100$. Five different products in total. It is in a non-english language market. Small European country. Traffic is mainly google organic and direct since the website is on for more than 10 years. I have also an email sequence of about 50 email followups with content after they get the lead magnet.

      Thanks
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  • Profile picture of the author EPoltrack77
    I would want to look at my metrics first. What is my bounce rate, where on my site are people spending their time. It could be something as simple as the placement of your order form or an image. Many things to consider before I would make a change.
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  • Profile picture of the author Steve L
    Originally Posted by lowriderzzz View Post

    Hi!

    I'm going straight on: what will be the first (the main) thing you would do if you wanted to improve your Sessions to Orders converion rate to grow from 0.5% to 1% if you had ecommerse/retail website.

    If you could do only one thing what it would be?

    CHeers and happy 4th of july!
    Put together some kind of limited-time offer.
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    How To Design A Website That Converts!
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  • Profile picture of the author savidge4
    Originally Posted by lowriderzzz View Post

    Hi!

    I'm going straight on: what will be the first (the main) thing you would do if you wanted to improve your Sessions to Orders converion rate to grow from 0.5% to 1% if you had ecommerse/retail website.

    If you could do only one thing what it would be?

    CHeers and happy 4th of july!
    Being someone that does CRO ( Conversion Rate Optimization ) for a living I am going to let you in on a secret... .5 to 1% is a goal in itself and I respect that... but you need to be looking big picture an e-commerce today a about average is 3% at a MINIMUM and there are sites that pump double digits like its their job ( and it is )

    I can tell you right now the biggest hurdle you are dealing with is 2 fold. #1 It is going to be TRUST, as in the person on the buying end of the transaction TRUSTING to spend money with you.

    #2 would be USP ( Unique Selling Perspective ) I can tell by just what you have said here it is not hitting on all cylinders. Be it free shipping or free returns, or authentic or whatever it may be.. you need to look at sites just like yours to understand their USP's and determine how you can be just that much different. Hence "Unique". Ships from the States... or 3 day shipping guaranteed or whatever it is to make you "Unique" in your market space.

    Best of luck
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    • Profile picture of the author lowriderzzz
      Originally Posted by savidge4 View Post

      Being someone that does CRO ( Conversion Rate Optimization ) for a living I am going to let you in on a secret... .5 to 1% is a goal in itself and I respect that... but you need to be looking big picture an e-commerce today a about average is 3% at a MINIMUM and there are sites that pump double digits like its their job ( and it is )

      I can tell you right now the biggest hurdle you are dealing with is 2 fold. #1 It is going to be TRUST, as in the person on the buying end of the transaction TRUSTING to spend money with you.

      #2 would be USP ( Unique Selling Perspective ) I can tell by just what you have said here it is not hitting on all cylinders. Be it free shipping or free returns, or authentic or whatever it may be.. you need to look at sites just like yours to understand their USP's and determine how you can be just that much different. Hence "Unique". Ships from the States... or 3 day shipping guaranteed or whatever it is to make you "Unique" in your market space.

      Best of luck
      Good advice. I will definitely take that into consideration. Thank you for the effort put.
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      • Profile picture of the author DABK
        Savidged is right. Seems he always is.

        While addressing trust and unique proposition, take it a bit further:
        Reduce the discrepancy between what your visitors expect to find on your site and your selling process and what they actually find.

        Figuring out the trust and unique proposition will take you far towards doing that. There are other things you can do, which, without more details I cannot address.

        Here is a short list from my experience:
        Changing words in the copy from lots of "we" to lots of "you"

        Adding a testimonial on the checkout page

        Changing the offer

        Adding more ways to pay

        Adding clarity as to what happens after they click the pay now button.
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  • Profile picture of the author iceman78
    Focus on using the right keywords. This will help you get targeted traffic to your website. It's called Search Engine Optimization
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  • Profile picture of the author Randall Magwood
    Originally Posted by lowriderzzz View Post

    Hi!

    I'm going straight on: what will be the first (the main) thing you would do if you wanted to improve your Sessions to Orders converion rate to grow from 0.5% to 1% if you had ecommerse/retail website.

    If you could do only one thing what it would be?

    CHeers and happy 4th of july!
    Start finding more ways to boost my email subscriber list, and do more backend marketing to my current customer base.
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    • Profile picture of the author lowriderzzz
      Originally Posted by Randall Magwood View Post

      Start finding more ways to boost my email subscriber list, and do more backend marketing to my current customer base.
      That is always almost a certain way to achieve the objective. Thank you.

      What in your opinion should be the conversion % of overall sessions of the website to email subscribers for a given period?

      Put simply: if for the given period I had 5000 overall sessions of the whole website, and I have aquired 50 subscribers in my mailing list, that means I have 1% conversion.

      What kind of result is that: poor, average, good, excellent, outstanding?

      Regards!
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  • Profile picture of the author lowriderzzz
    <<<Related new thread merged into this thread by moderator>>>

    What in your opinion should be the conversion % of overall sessions of the website to email subscribers for a given period?

    Put simply: if for the given period I had 5000 overall sessions of the whole website, and I have acquired 50 subscribers in my mailing list, that means I have 1% conversion.

    What kind of result is that: poor, average, good, excellent, outstanding?

    Website is a blog with articles, thus traffic is mainly Organic Search. A bit social too. No paid ads for the moment. The lead magnet to get them to opt-in is a newsletter serries and an instant download PDF ebook.

    Regards!
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  • Profile picture of the author Chris-
    Make a great free opt-in offer, build a mailing-list, give lots of real value for free, then make a genuine free training webinar for each of your products . . .

    a webinar will typically convert 10 times better than a sales-page or sales-video, and people who've received value from a mailing-list and got to know the list-owner, will be much more likely to buy.

    Chris
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  • Profile picture of the author Steve L
    Originally Posted by lowriderzzz View Post

    Hi!

    I'm going straight on: what will be the first (the main) thing you would do if you wanted to improve your Sessions to Orders converion rate to grow from 0.5% to 1% if you had ecommerse/retail website.

    If you could do only one thing what it would be?

    CHeers and happy 4th of july!
    I'd probably test a whole rewrite of the sales copy/pitch and possibly see if there are any improvements that could be made to the page speed.
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