If you want to succeed in Internet Marketing and build a reputable trusted Brand/Company/Product you need to offer all your customers a 100% Customer Satisfaction Guarantee & Lifetime Warranty/Service. Now more than ever customers have plenty of avenues to buy products and services. The competition is massive and fully saturated. How will your products and services stand out above all others? The answer is Customer Service, Quality Built Products that offer Lifetime warranties & support, offering unlimited revisions, offering 100% Satisfaction Guarantees. These are the staples of a great Brand/Company image. You build empires on providing not only premium well designed products but also earn the customers trust with support that ensures all the customers needs are addressed.
If you stick to providing as much value per dollar your company's reputation/brand will spread like wildfire through Word of mouth(FREE ADVERTISING). The greatest marketing.
Most importantly practice good business because at the end of the day scam artist, con men, fake gurus, and shady companies will fail horribly and once your reputation/good name is gone it is gone for good. Enrich & embetter customer's lives and you will be forever Golden.