When thinking about B2B marketing and sales, we often focus or try to find information about what has worked for other people, what has helped X or Y company to go from point A to point B. But it's also healthy to analyze what hasn't worked at all and why. I would love to know what didn't deliver as you expected and what is what you did after that experience.
My goal? Let's create together a list of the things that didn't work at all and what was done then to change that marketing frustration into an achievement, based on a variety of point of views, markets, industries, target audiences, buyer personas, even tools, and so on.
What to do you think?