I strongly believe the good idea ids always to focus and remove all the distractions for the target visitor. Tha t being said, I would design 4 separate sales pages, so each one can appeal to the specific interest of a target visitor.

(If you plan to make google ads, this way you will have 4 different campaign or 4 ad groups with different keyword - one keyword group for car problems, second for car classifieds etc.)

A message targeting four different people with four different interests is never going to be as powerful as one message targeting one person with one interest.

Membership can be general in nature, but your marketing message should be specific.

It may seem like a lot of extra work to create four sales pages, but keep in mind that you'll be able to...

• Create much more targeted advertising

• Write better headlines which resonate with the right people

• Position your product as the ONLY option

• Spend less on traffic since the people responding to your marketing are much, much more targeted

• Get higher conversions because you aren't competing with every Tom, Dick and Harriette

• Charge higher prices for products and services (Surgeons get paid more than Doctors precisely because they have a specific skillset)

Again, your membership can be general, but your message should be specific.

I'm all for the 4 sales pages for the same reasons others are telling you. Get specific and super targeted leads for each page. You can't do that with one page and more than one offer.

On a side note, if you have one page, offering a membership for all 4 features, and someone does not resonate with ONE of those features, they are less likely to get the membership because they don't feel they are getting full value.

Alternatively, if you offer that same person a single feature membership with additional "bonuses", they will be more likely to sign up because they feel they are getting extra value. It's the perception of the offer.

Agreeing with Declan. Having things more targeted would be really efficient and should be easier to track. I guess having access to all of the other features is more of a bonus but as palmtree has pointed out, others might not really find it any useful or worth. Nice username by the way.

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Multi feature has his own benefits and single one has his but i'd go for multi

A focused sales page will always result in better conversions. So given that logic, I would suggest that you develop 4 distinct sales pages, with each page targeting a specific feature

I would add that each of the 4 Landing page versions should also make note of the other features and provide a link to them for more information and let the visitor decide if and when they've seen enough.

That is a fantastic idea and you are going good so far I would like to recommend you it will be good if you build for different pages because you are offering 4 different services so it will be good to focus on each feature separately.

You don't need to even build a website for that purpose you can do this all in funnels you can add four different pages to a funnel and offer four different features separately the reason why I recommended a funnel because it is easy to setup so you can have your complete dinished product in minutes instead of hiring someone to build a website for you and takes more than a month or longer......

Wish you all the best......

Thanks

I would do a split test between the two formats and see which one works best for you. I think they both have merit, depending upon how well the pages are laid out. If they look cluttered, I don't bother and just click off the page, but when nicely done, they can be effective.