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What is a good open and click out %?

by tpettit
1 replies
Hey,

When I first started building my list and I only had 700+ opt ins, I was getting 40% open rate and 30% click rate. Then all of a sudden my click out rate dropped to 5-10%. I then started to do some research and found out that some people are only getting 2-4% click out rate.

Is 5-10% click out rate really good? Or should I be worried.
#good #open #page not found
  • Profile picture of the author Sirago
    Are you checking your emails before hand for spam factors? I wonder if they're getting picked up as spam.. or maybe in the beginning people found your information useful but now they recognize who you are and don't care to open your stuff?

    In my opinion, a 10% click rate is pretty decent though.
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