Internet Marketing Trends 2019

by Medon
72 replies
We are just halfway through 2019 but I am amazed by trends in IM. Marketers which of the following do you think will have more influence and why?
1. Voice searches
2. Use of Chatboots to communicate
3. Use of micro moments Augmented reality and virtual marketing
4. Live videos
5. AI and machine learning
6. Email marketing engagements
7. Lead profiling
8. Content personalization
9. Browser push notification
#2019 #internet #marketing #trends
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  • Profile picture of the author sgalla414
    What exactly are micro moments and virtual marketing? Virtual marketing meaning advertisements in the space of virtual realty games/ movies?
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    • Profile picture of the author Medon
      Originally Posted by sgalla414 View Post

      What exactly are micro moments and virtual marketing? Virtual marketing meaning advertisements in the space of virtual realty games/ movies?
      Micro moment refers to the tendency of buyers to refer to mobile devices to learn more about a product before they make a buying decision. They are interested in buying a product that will satisfy their need. On the other hand, virtual marketing refers to a situation where the marketer uses the online platform to inform the buyer of the product they are selling.
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  • Profile picture of the author MichaelQuinn
    Originally Posted by Medon View Post

    We are just halfway through 2019 but I am amazed by trends in IM. Marketers which of the following do you think will have more influence and why?
    1. Voice searches
    2. Use of Chatboots to communicate
    3. Use of micro moments Augmented reality and virtual marketing
    4. Live videos
    5. AI and machine learning
    6. Email marketing engagements
    7. Lead profiling
    8. Content personalization
    9. Browser push notification

    Medon,

    Could you recommend me to a resource to stay up to date on IM trends? Maybe a blog or a website dedicated to that? I know you can't post links here but if you have any suggestions could you PM them to me?

    Originally Posted by Shamu Islam View Post

    Find the latest and greatest on the world's most popular mobile platform. Browse devices, find resources, and learn about the latest updates.
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    thanks for the incredibly relevant and useful response
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  • Profile picture of the author ahmad nasir
    i think live videos is pretty good
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    • Profile picture of the author Medon
      Originally Posted by ahmad nasir View Post

      i think live videos is pretty good
      What makes live videos good? what should marketers do to make them more effective?
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  • Automation, AI, and Machine Learning are upcoming and very useful...
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  • Profile picture of the author webbusineses
    I was reading one of the infographic for the fastest-growing sales tech, AI outperformed all followed by automation. Marketing and sales process automation is still working well.
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    • Profile picture of the author MichaelQuinn
      Originally Posted by webbusineses View Post

      I was reading one of the infographic for the fastest-growing sales tech, AI outperformed all followed by automation. Marketing and sales process automation is still working well.
      Personally I think that AI will have the biggest impact overall but that's just speculation, I don't know enough about how it could affect the industry to give an informed opinion for why. Maybe someone else would have some insight?
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      • Profile picture of the author Medon
        Originally Posted by MichaelQuinn View Post

        Personally I think that AI will have the biggest impact overall but that's just speculation, I don't know enough about how it could affect the industry to give an informed opinion for why. Maybe someone else would have some insight?
        Thanks, it is good to say what you think will work. I know there are plenty of people here who have tried AI. Kindly give us some insight.
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        • Profile picture of the author MichaelQuinn
          Originally Posted by Medon View Post

          Thanks, it is good to say what you think will work. I know there are plenty of people here who have tried AI. Kindly give us some insight.
          Hey Medon,

          Like I said previously I really don't know enough about it to have an informed opinion, but I think that it will improve a lot of things such as ad targeting by better predicting the ads to deliver to the target audiences, and better prediction of the behavior of those target audiences. I think that AI would also be able to automatically and instantly generate copy for those ads, cutting down on the time necessary to create content (all types of content, not just ads). I also think that market research of demographics and such would become much easier and faster and with more predictable, accurate information. I think that one of the downsides though would be that consumers themselves may not be as comfortable because they wouldn't know if they were interacting with real people or with a computer program. Anyway, these are just thoughts and guesses without anything to back them up, speculation as I mentioned earlier.
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          • Profile picture of the author Medon
            Originally Posted by MichaelQuinn View Post

            Hey Medon,

            Like I said previously I really don't know enough about it to have an informed opinion, but I think that it will improve a lot of things such as ad targeting by better predicting the ads to deliver to the target audiences, and better prediction of the behavior of those target audiences. I think that AI would also be able to automatically and instantly generate copy for those ads, cutting down on the time necessary to create content (all types of content, not just ads). I also think that market research of demographics and such would become much easier and faster and with more predictable, accurate information. I think that one of the downsides though would be that consumers themselves may not be as comfortable because they wouldn't know if they were interacting with real people or with a computer program. Anyway, these are just thoughts and guesses without anything to back them up, speculation as I mentioned earlier.
            Your thoughts are valid, many people prefer AI because of its predictability. It can deliver the message to the targeted audience. Albeit the fear of interacting with a machine, using it guarantees a higher ROI.
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  • Profile picture of the author sophie marton
    I am a beginner and I don't have too much idea about Internet Marketing but I must say this post is really helpful and after reading this I am going to apply all these things that you mentioned
    Thanks for sharing the amazing list which will help so many beginners like me.
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    • Profile picture of the author Medon
      Originally Posted by sophie marton View Post

      I am a beginner and I don't have too much idea about Internet Marketing but I must say this post is really helpful and after reading this I am going to apply all these things that you mentioned
      Thanks for sharing the amazing list which will help so many beginners like me.
      Most welcome, I suggest you pick the best three or four and try to optimize them I am sure you will experience greater returns.
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  • Profile picture of the author eggninny
    Yeah, I can see voice search and chatbots emerging very fast. Automation in marketing is also becoming a trend.
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    • Profile picture of the author Medon
      Originally Posted by eggninny View Post

      Yeah, I can see voice search and chatbots emerging very fast. Automation in marketing is also becoming a trend.
      You almost mentioned an idea I heard in one of IM forum I attended last month in Manchester (JTTC). One of the facilitators said that written content will no longer be the king in a couple of years. Videos and chatbots will be used to determine website ranking on Google.
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  • Profile picture of the author Walterwhite1
    As a mentor, I give away my time, and you have to sell yourself to me. I make the choice.
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  • Profile picture of the author monica geller
    Here are some of the trends in internet marketing :
    Multichannel Marketing
    Artificial Intelligence
    Chatbots
    Programmatic Advertising
    Video Marketing
    Next-Generation SEO
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  • Profile picture of the author petersen123
    Do anyone know about the browser push notification and micro-moments augmented reality? I am not aware of these two.
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    • Profile picture of the author Medon
      Originally Posted by petersen123 View Post

      Do anyone know about the browser push notification and micro-moments augmented reality? I am not aware of these two.
      Because of time, I will only talk about Web Push notification. It is an automated communication between a customer and a website. It gathers info about a visitor's browser and allows you to send messages directly to their browser. So with this, you don't have to collect email addresses
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      • Profile picture of the author star007
        Web Push sounds a lot like 'Remarketing or Retargeting.' Are they the same? I put my eggs in the Video basket. People like to be entertained and one way to do that is to watch something...if it isn't the TV screen, it's the next best thing which is online Video.
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        • Profile picture of the author Medon
          Originally Posted by star007 View Post

          Web Push sounds a lot like 'Remarketing or Retargeting.' Are they the same? I put my eggs in the Video basket. People like to be entertained and one way to do that is to watch something...if it isn't the TV screen, it's the next best thing which is online Video.
          Also, I think with video, the marketer can optimize on colors to make the audience want to view more.
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    • Profile picture of the author sgalla414
      Originally Posted by petersen123 View Post

      Do anyone know about the browser push notification and micro-moments augmented reality? I am not aware of these two.
      Someone previously replied to my question about micro-moments but it didn't clear things up for me.
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  • Profile picture of the author Randall Magwood
    I want to go with live videos. I've seen many people do this alot and get tremendous results. I actually know a girl on facebook who does this WELL and gets alot of action on each of her videos and posts - and also clicks back to her sources of online income.
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    • Profile picture of the author Medon
      Originally Posted by Randall Magwood View Post

      I want to go with live videos. I've seen many people do this alot and get tremendous results. I actually know a girl on facebook who does this WELL and gets alot of action on each of her videos and posts - and also clicks back to her sources of online income.
      Do you think the video is taking over because it is easier to watch /listen than to read? I think it gives you the option to watch or you can choose to listen to the message.
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    • Profile picture of the author sgalla414
      Originally Posted by Randall Magwood View Post

      I want to go with live videos. I've seen many people do this alot and get tremendous results. I actually know a girl on facebook who does this WELL and gets alot of action on each of her videos and posts - and also clicks back to her sources of online income.
      Live videos are great because they're more personal that alot of other marketing options. They're more raw and less scripted. It lets people see that there is a REAL person
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      • Profile picture of the author MichaelQuinn
        Originally Posted by sgalla414 View Post

        Live videos are great because they're more personal that alot of other marketing options. They're more raw and less scripted. It lets people see that there is a REAL person
        I agree, I wish I was less camera shy for that reason
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  • I like to add

    1. Omnichannel Marketing
    2. Accelerated Mobile Pages (AMP) and PWA
    3. Native Advertising
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  • Profile picture of the author sanjanasingh
    Digital Marketing has been in trend nowadays. Digital Marketing is a platform where you can market your business online. Latest digital marketing trends are:

    1- Artificial Intelligence and Chatbots
    2- Creating Video Online
    3- Immersive Reality
    4- Key Influencers
    5- Content Marketing Strategy
    6- Automation
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  • Profile picture of the author Muhammad Hasan
    live videos are making great affection on IM.
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  • Profile picture of the author nurhaiul
    Voice searches are interesting because it doesn't kill my valuable times.
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    • Profile picture of the author Medon
      Originally Posted by nurhaiul View Post

      Voice searches are interesting because it doesn't kill my valuable times.
      It is ideal for people who are busy. The SEO gurus say google is also favouring voice content.
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  • Profile picture of the author missstella
    My top 3:
    -Content Marketing
    -Voice Search
    -Chatbots
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  • Profile picture of the author vinoth jose
    For Voice Search, How SEO people are going to do SEO , Any tips
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  • Profile picture of the author JumbleberryMMA
    AI is a bit early. I think Chatbots and personalized content will be readily available this year.
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    • Profile picture of the author Medon
      Originally Posted by JumbleberryMMA View Post

      AI is a bit early. I think Chatbots and personalized content will be readily available this year.
      Marketers are already using Chatbots to reach their targeted audience. Both voice commands and messages are used. The fact that they can offer services on a 24 hour makes them a better option.
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  • Profile picture of the author huynh995
    Here's my personal 2019 digital marketing trend:
    1. Digital marketing strategy and planning trends
    2. Marketing strategy and planning
    3. Search marketing trends
    4. Social media trends
    5. Email marketing and marketing automation
    6. Analytics and reporting
    7. Content marketing
    8. Paid and earned media
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  • Profile picture of the author eggninny
    Voice search is something we're looking for, it will change the SEO theory.
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    • Profile picture of the author Medon
      Originally Posted by eggninny View Post

      Voice search is something we're looking for, it will change the SEO theory.
      It is, certainly, something every serious marketer would want to learn more about. Times are changing and soon, the content will no longer be on the steering. Voice search is headed for better times.
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  • Profile picture of the author sparrow
    My personal observation is how websites are optimized for the click.

    I'm convinced UX is the new SEO for ranking on page one of Google

    I see websites all the time outranking big name/brands because they have optimized for the click and get the traffic for very high traffic keywords
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    • Profile picture of the author Medon
      Originally Posted by sparrow View Post

      My personal observation is how websites are optimized for the click.

      I'm convinced UX is the new SEO for ranking on page one of Google

      I see websites all the time outranking big name/brands because they have optimized for the click and get the traffic for very high traffic keywords
      I think this has been the status quo. But IM is changing pretty fast and marketers are exploring new options that will outdo SEO.
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  • Profile picture of the author GordonJ
    Originally Posted by Medon View Post

    We are just halfway through 2019 but I am amazed by trends in IM. Marketers which of the following do you think will have more influence and why?
    1. Voice searches
    2. Use of Chatboots to communicate
    3. Use of micro moments Augmented reality and virtual marketing
    4. Live videos
    5. AI and machine learning
    6. Email marketing engagements
    7. Lead profiling
    8. Content personalization
    9. Browser push notification
    Trend Casting. From Faith Popcorn to John Naisbitt, Alvin Toffler...to astrologers, the one thing which is a GUARANTEED trend,

    Will be people trying to guess what the latest trend is they can cash in. By the time it trickles down to places like WF, the trend train has left the station.

    I predict, that in 2020 someone will post here asking about what the hot trends are for 2020. In fact, I guarantee it.

    As for IM. Maybe sans the I. As mobile and apps replace the INTERNET as it is known, marketing may be more personal and direct.

    GordonJ

    PS. As a futurist, I've been as accurate as Popcorn, Naisbitt and Toffler combined. All of whom are about 50%, or a coin toss. Make enough predictions, and maybe even the USPS will give you hundreds of thousands of dollars to see their future.
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    • Profile picture of the author Medon
      Originally Posted by GordonJ View Post

      Trend Casting. From Faith Popcorn to John Naisbitt, Alvin Toffler...to astrologers, the one thing which is a GUARANTEED trend,

      Will be people trying to guess what the latest trend is they can cash in. By the time it trickles down to places like WF, the trend train has left the station.

      I predict, that in 2020 someone will post here asking about what the hot trends are for 2020. In fact, I guarantee it.

      As for IM. Maybe sans the I. As mobile and apps replace the INTERNET as it is known, marketing may be more personal and direct.

      GordonJ

      PS. As a futurist, I've been as accurate as Popcorn, Naisbitt and Toffler combined. All of whom are about 50%, or a coin toss. Make enough predictions, and maybe even the USPS will give you hundreds of thousands of dollars to see their future.
      I agree with you nothing is static so 2020 will have new trends and so it is common sense that we get the list updated. I also support you that the mobile and apps are going to play a vital role in IM. Let's keep the fingers crossed.
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  • Profile picture of the author webchefzinfotech
    As per my experience, I would suggest Chatbots communication because it improves user engagement.
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    • Profile picture of the author Medon
      Originally Posted by webchefzinfotech View Post

      As per my experience, I would suggest Chatbots communication because it improves user engagement.
      Yes, it is the user experience that is turning things around in favor of Chatbots. But I am not sure whether it will gather sufficient momentum to keep it at the top. Let's wait and see.
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  • Profile picture of the author williammar237
    Artificial Intelligence and Machine Learning are upcoming and very useful
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    • Profile picture of the author Medon
      Originally Posted by williammar237 View Post

      Artificial Intelligence and Machine Learning are upcoming and very useful
      Sure, since the machine can generate data and interpret it even without human assistance, AI and machine learning will continue to play a leading role in marketing.
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    Content for WH family
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  • Profile picture of the author ryanbiddulph
    Live videos will continue to gain momentum for folks love watching videos on phones....and live just feels more intimate, don't you think? Good list all the way around. But live is high on my list. I did a bunch of Facebook Broadcasts but pulled back. May be on the live wagon again soon.
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    • Profile picture of the author Medon
      Originally Posted by ryanbiddulph View Post

      Live videos will continue to gain momentum for folks love watching videos on phones....and live just feels more intimate, don't you think? Good list all the way around. But live is high on my list. I did a bunch of Facebook Broadcasts but pulled back. May be on the live wagon again soon.
      I read some post on videos that suggested that those who are doing it are raking in thousands of dollars. I am thinking to start a thread on the same and see that the rest of the marketers think.
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  • Profile picture of the author Medon
    Absolutely, people are either to busy or too tired to read. So the best option is to watch and listen.It results in the most engagement.
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  • Top Marketing Trends That Will Dominate in 2019
    1. Interactive video content
    2. Facebook and Instagram Advertising
    3. Google Voice Commands
    4. Mobile Interface
    5. AR/VR

    In last 2019 is going to be huge for digital marketing and other industries as well. And trying ahead of the curve requires looking forward to what's coming next and then taking the right steps to get your business where it needs to be standing in the tuff competition.
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    • Profile picture of the author Medon
      Originally Posted by Chainlink Marketing View Post

      Top Marketing Trends That Will Dominate in 2019
      1. Interactive video content
      2. Facebook and Instagram Advertising
      3. Google Voice Commands
      4. Mobile Interface
      5. AR/VR

      In last 2019 is going to be huge for digital marketing and other industries as well. And trying ahead of the curve requires looking forward to what's coming next and then taking the right steps to get your business where it needs to be standing in the tuff competition.
      I agree with you that digital marketing will get more robust as the year heads to a home stretch.
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  • Profile picture of the author RichardSusskind1
    Artificial Intelligence Will Get a Little Too Good at Profiling Buyers.
    Chatbots. .
    Omnichannel Marketing.
    Accelerated Mobile Pages (AMP) and PWA.
    Email and Marketing Automation.
    Video.
    Voice Search.
    Augmented Reality or Virtual Reality.
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  • Profile picture of the author DURABLEOILCOM
    I believe Chatbots, SMS Marketing, and Browser Push Notifications are the biggest money makers in Internet Marketing.
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    • Profile picture of the author Medon
      Originally Posted by DURABLEOILCOM View Post

      I believe Chatbots, SMS Marketing, and Browser Push Notifications are the biggest money makers in Internet Marketing.
      Interesting to hear about browser Push notification is fast joining Chatbots and SMS marketing to make money for companies.
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  • Profile picture of the author albertocosta
    The top 5 marketing trends for 2019

    1. A sharp and dynamic personalization of the content
    2. Instagram stands out in the social media
    3. Chatbots become unavoidable
    4. Artificial intelligence transforms the marketing world
    5. Google hardens the rules for SEO
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    • Profile picture of the author Medon
      Originally Posted by albertocosta View Post

      The top 5 marketing trends for 2019

      1. A sharp and dynamic personalization of the content
      2. Instagram stands out in the social media
      3. Chatbots become unavoidable
      4. Artificial intelligence transforms the marketing world
      5. Google hardens the rules for SEO

      Just a quick question, it is true that Google is tightening rules, especially on SEO. This is what is making marketers look for other options like live video and others. So what role do you think videos will be playing in internet marketing?
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  • Profile picture of the author econtentSsixpl
    Voice search, chatbot, email marketing, guest post, and podcast are future of digital marketing or you can say it is the only way to take a backlink. Micro moment and virtual marketing are going long but all of the above activities are taking place or give a competition. Today's date typing search goes less day by day and voice search is taking place. That's why voice search and podcasts are changing the game in SEO for backlinks.
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    • Profile picture of the author Medon
      Originally Posted by econtentSsixpl View Post

      Voice search, chatbot, email marketing, guest post, and podcast are future of digital marketing or you can say it is the only way to take a backlink. Micro moment and virtual marketing are going long but all of the above activities are taking place or give a competition. Today's date typing search goes less day by day and voice search is taking place. That's why voice search and podcasts are changing the game in SEO for backlinks.
      Voice serches and chatbot as well as live video are widely spoken about. We expect marketers to use them to leverage sales.
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  • Profile picture of the author Ramphy Rojas
    SMS marketing too...
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    • Profile picture of the author Medon
      Originally Posted by Ramphy Rojas View Post

      SMS marketing too...
      It is fine sms is becoming popular but I think its scope is limited especially in cases where the short messages are sent on cellular phones.
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  • Profile picture of the author AzieDesigns
    Trends will be in and outs as per their applications but when it comes to marketing.

    We should understand that every method that we have discussed or read or heard about, everything actually works. It basically depends on the niche that what method will work for you and your business.
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  • Profile picture of the author luciesmazanska
    Definitelly:

    1. Live videos
    2. And AI!

    There are too many scams and too many "professionals" out there
    Live videos will setup a new trend or way how you pickup the right service or right mentor!
    Those who will be hiding behind a screen wont have any chance

    There is no talk about AI we can see it now, everywhere and it becomes bigger and bigger!
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  • Profile picture of the author 3lephant
    If we don't have good presence on YouTube then we are loosing something in internet marketing. Because videos on Youtube are getting good number of views.

    And, these YouTube videos are good for brand promotion, even website promotion as well.
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  • It's true ! i used a chat bot on my facebook groups and it worked well !
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    • Profile picture of the author Medon
      Originally Posted by youtubecashmachine View Post

      It's true ! i used a chat bot on my facebook groups and it worked well !
      Great to hear this. It is nice to hear that at least there are people who are reaping the benefits.
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  • Profile picture of the author etdigital01
    These are some of the best Internet Marketing Trends and Innovations for 2019:
    1. Artificial Intelligence (AI)
    2. Chatbots
    3. Omni-channel Marketing
    4. Accelerated Mobile Pages (AMP)
    5. Email Marketing and Marketing Automation
    6. Live Videos
    7. Voice Searches
    8. Augmented Reality or Virtual Reality.
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    • Profile picture of the author Medon
      Originally Posted by etdigital01 View Post

      These are some of the best Internet Marketing Trends and Innovations for 2019:
      1. Artificial Intelligence (AI)
      2. Chatbots
      3. Omni-channel Marketing
      4. Accelerated Mobile Pages (AMP)
      5. Email Marketing and Marketing Automation
      6. Live Videos
      7. Voice Searches
      8. Augmented Reality or Virtual Reality.
      Your comments and views are appreciated. Is it possible to pick out any tow and say with confidence that these are the top 2?
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  • Profile picture of the author mikigun
    Totally agree,
    But there are 2 sides of SMS marketing - pull marketing and push marketing. People want information right away when it's relevant to their current activity and texting is the preferred way to get that information. Because of the relevance of information that arrives exactly when the user is planning to buy a product or service, conversion rates are higher than with proactive text marketing

    So SMS Marketing Autoresponder could be even a better option
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    • Profile picture of the author Medon
      Originally Posted by mikigun View Post

      Totally agree,
      But there are 2 sides of SMS marketing - pull marketing and push marketing. People want information right away when it's relevant to their current activity and texting is the preferred way to get that information. Because of the relevance of information that arrives exactly when the user is planning to buy a product or service, conversion rates are higher than with proactive text marketing

      So SMS Marketing Autoresponder could be even a better option

      I love the angle you are taking SMS Autoresponder. My problem is when we do this, we are likely to bombard the audience with millions of machine-generated SMS. If a thousand companies are doing this every day, it would be difficult for the audience to read the messages. What is your take on this?
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