Any Marketers Tried Dominating Trending Topics on Twitter?

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I may have missed it but I can't believe no marketer has had some big move to try to get on Twitter's trending topics yet. Surely they've done it - but if so, I haven't gotten any emails about it.

I always get nosy at trending topics. If I see something I don't understand, I click to read what all the fuss is about.

So spill - which big name has done it already? And did they succeed or fail?
Curious mind wants to know.
tiff
#dominating #marketers #topics #trending #twitter

Trending Topics