Are Live Videos Replacing Content?

Content is content..video is just another medium.

The quick answer to your question is yes but with the following caveats:
1 - There will always be certain niches that require more "content" than a single video will be able to provide. Videos will be short - not long.
2 - To get actionable click throughs, each person has a different threshold - some push the button sooner than others. Here again, more content will be needed for these "wiser" purchasers.
3 - Although more instant video viewing will become a mainstay, I don't think it will necessarily result in the same we now experience with the traditional video embed and surrounding content mix.
4 - I do see "content" becoming integrated or accessible through the video UI in the very near future which will make video + content marketing so powerful in the following years.

He's hyping you up to buy his upcoming live video course

Seriously, content will exist in multiple formats forever. There are times when you prefer to read then there are times where you need a video. The written word is not going anywhere. Personally, I hate how Youtube videos take forever to get to the point because they're trying to make their video last at least 10 minutes. Youtube favors videos over 10 minutes is why.

I do not see live overtaking written content soon M. but it will be more popular as we progress. I note folks spending freaking hours watching videos on phones. Especially if I am on the subway in NYC, people glue their peepers to phones, following live and recorded videos. I was good for 1 live broadcast daily on Facebook until recently. Good way to bond with readers.

I think saying that live video will overtake other forms of content is a stretch at best. Not that it's not growing and a useful tool. I just find it hard to believe it will overtake existing forms of content.

If you can put out better video with great sound quality . Then build an audience fan base around that . If you are better with written word focus on the written word. If you are better with stick figure slidshows .

What media or medium will you be the best most effective at building an audience or fan base .

But then I am specific with the terms audience and fans ...instead of brand and customers .

There's no denying the fact that it is indeed gaining traction and popularity but I don't see it becoming the new king. Content is still content and yes, live videos are another thing. Both have their pros and they are both intended for specific people.

Live video definitely has become very popular on Facebook in different niches. I admin a biz op advertising group & I see quite a growing number of live videos being shared. It's ideal for training people as you can answer real time questions being posted. Interaction levels for live videos is "much" higher which gives it a boost in the Facebook algorithm. Facebook also sends you notifications of friends/pages doing a live video. I'll watch live video & replays either related to the company I'm with, local/national news events, "some" of my friends' videos or a cannabis stock trading show on occasion.

In certain industry/product niches, people make buying decisions because they like the person or business they are dealing with. Live video shows people who you are as a person better than printed words can. I'd have to make sure I wasn't wearing my robe & showered for the day for this to work for me. I have definitely considered doing this & had browsed some web cams recently. I have refused to get a smartphone & have a $10 Tracfone for emergency use primarily (I literally have made maybe 5-6 calls with it in the last 8 years).

One thing I hate about some live videos is people not getting to the point & respecting other people's time. Last night, my wife watched a video where her friend/associate was making an announcement on how she was changing businesses. She talked on for 15 minutes filled with emotional comments. Both my wife & I were commenting "Get to the point - what business are you getting involved with?". After 15 minutes... she never mentioned the business.


Larry

At best, video will be a good complement, but certainly will never replace written content.

video is good for the audience who has enough patience. Content play like to attract the audience towards the product. Most audiences get attracted with unique content rather than the video.

Live videos IS content.

Most marketers are incompetent. They ruin everything. This will be no different.

Don't get me wrong, if you have amazing insights to share, then live video might be a great way to get that content in front of people. However, it won't be used to spread amazing insights. It will be used to trick people.

The squeeze page was the way to build a list. Then, incompetent hacks ruined it. They began using them to force people onto their lists with a promise of riches HIDDEN behind a wall of curiosity.

Now, anyone but a solo ad seller or a ripp-off artist will get any results from them. You can build a BIGGER list by tricking people onto it, but you WILL NOT be building a responsive list. You can't have both.

Email open rates have dropped consistently over the years. Why? Because again, incompetent hacks building lists to shove crappy JVzoo products down their subscribers throats.

I could go on.

At the end of the day, it's all about HOW you use these things, NOT that you are JUST using them.

It ALWAYS circles back to VALUE.

Regardless of the format.

Live videos are all the rage because of the prospect of increased conversions.

It's fancy and a preferred method of communication.

Live video is wonderful and has its place in most marketer's arsenals but it's definitely not going to replace pre-recorded content any time soon.

If anything, people care more about convenience and on-demand consumption than they did in days past. They want to consume the content on their own time, not yours.

This isn't just true in IM, it's true everywhere. Even now in 2019, DVR is still being heavily adopted by the older demographic, and the only reason it's flat overall is because more and more people are giving up cable for on-demand services like Netflix.

Live video has its place, and can be very powerful if you can get people to tune in - but convenience is still far more important to most people.

While almost the entire planet has access to social media, not everyone has good internet connection, and videos, no matter how short or how low its upload quality is, will still consume bandwidth. That's where written content steps in.

Please use multi-quote rather than posting a separate post for every comment.

People are very stressed with life/work so coming home and reading a super long article is asinine and very taxing. Instead they can watch their favorite channel/content on TV or YouTube. YouTube and other streaming networks are the future of marketing.

I have just got a Firestick for me, and I like it so much. There are indeed lots of great guides online which can help you get anything you want. Soo cool. I recommend the resource from https://www.firestickhow.com/best-kodi-builds.html for example. You will find anything you need there, good luck with it

I honestly think it really depends on the niche and demographics but videos are picking up popularity and often are the top choice of content over written content. I don't think videos will ever fully replace written content, imo it best compliments it.

Videos can be more informative and interesting at the same time and it can be less time consuming then reading as it contain images and voice. it can be good replacement for the write up but it depends on many factors like what type of site you're using, what type of content you're making and replacing it with videos.
informative content can be replaced with the videos as its only for reading purpose but some content have anchor tags, links and buttons that can't be changed with the videos.
so content can't be replaced completely with videos.

After being away from providing written content for years, I recently came back to the idea and pondered over that very thing. But, I realized that written content has major advantages over video content. Thinking of it from the perspective of a consumer of information, I'd prefer most things in written format for several reasons. It all depends on what I'm looking for.

This now brings me to the question of whether or not audiobooks haven overtaken physical books.

The internet is full of anonymous scammers, hiding behind fake names and vague mysterious profiles.

I think VIDEO is the best way to become known, liked and trusted online. However, I also believe that TEXT content is what links the entire internet together, so a Hybrid Blend of Text and Video is probably the best approach.

I don't think it needs to be "live" because you need an audience, and most people view video on their own time schedule when it is convenient for them. So a "recorded" video embedded on a platform that is easily accessible will be more viewed.

I am surprised there are not more collaborative groups doing video partnerships. Perhaps this is because the majority of internet marketers are either to shy to get on video, or don't want to show their face because they do not authentically believe in want they are promoting.