Really can use advice on marketing my tourism company

26 replies
Hi everyone,

Started a tourism company 4 months ago. I was able to get 2 sales a month in. I do bicycle tours in my local city. I offer 4 scenic tours and they both include photos & video after the ride. In addition to this, I have a free Saturday group ride that is more intense training for road cyclist. Its a 30-mile ride with close to 2000ft of climbing.

Moreover, I just introduced group tour that I want to market to corporate companies. I offer team building activities, along with all-inclusive food. I just finished the page for it on my website and I'm just not sure what the best way is to market the page, I don't have a large list of emails. I only have 30 subscribers to my list so far. Hotels I have been marketing to and now I need to market my group tour packages to more businesses. I wanted some insight for best practice. Would love to hear from you all.
#advice #company #marketing #tourism
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  • Profile picture of the author ryanbiddulph
    I love blogging RS. Super way to show off your cycling knowledge, so clients can literally buy in to your tour by trusting you and your free advice. Publish helpful posts about tours, cycling and free content clearly related to your business. People dig the free content and sign up. It takes work, and patience, but blogs rock as business growers because you have so much flexibility with branding, content and monetizing too.
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    • Profile picture of the author RollSolo
      Originally Posted by ryanbiddulph View Post

      I love blogging RS. Super way to show off your cycling knowledge, so clients can literally buy in to your tour by trusting you and your free advice. Publish helpful posts about tours, cycling and free content clearly related to your business. People dig the free content and sign up. It takes work, and patience, but blogs rock as business growers because you have so much flexibility with branding, content and monetizing too.
      Thanks so much man. Road cycling is my passion. I also do a great deal of bicycle touring and bikepacking which led me to traveling around the world cycling. The conversation I had with myself on the road was to be able to help people help themselves, get fit through using cycling as a means and to also share my passion of touring which is why I started this company.

      I have a blog and a YouTube channel that I built up before I started this company and it has many followers. I post YouTube videos and promote my company a lot. I will be pushing more blog post that is for sure. I really want to build a community which is why I started the free group road ride on Saturday. I have 8 people on that so far. But in addition to that I need to still make sales off my tours in order to operate. I know that I'm top speed right now . I'm 5 months in.
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      • Profile picture of the author ryanbiddulph
        Originally Posted by RollSolo View Post

        Thanks so much man. Road cycling is my passion. I also do a great deal of bicycle touring and bikepacking which led me to traveling around the world cycling. The conversation I had with myself on the road was to be able to help people help themselves, get fit through using cycling as a means and to also share my passion of touring which is why I started this company.

        I have a blog and a YouTube channel that I built up before I started this company and it has many followers. I post YouTube videos and promote my company a lot. I will be pushing more blog post that is for sure. I really want to build a community which is why I started the free group road ride on Saturday. I have 8 people on that so far. But in addition to that I need to still make sales off my tours in order to operate. I know that I'm top speed right now . I'm 5 months in.
        This is really cool dude. You are well on your way. Boost post frequency, have oodles of fun and success will keep finding you.
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        Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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        • Profile picture of the author RollSolo
          Originally Posted by ryanbiddulph View Post

          This is really cool dude. You are well on your way. Boost post frequency, have oodles of fun and success will keep finding you.
          Thanks for the kind words of affirmation. I really appreciate that.
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  • Profile picture of the author mrrightme
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    • Profile picture of the author RollSolo
      Originally Posted by mrrightme View Post

      So is your company currently profitable or losing money?
      Well I wouldn't call it losing. I did invest around $300 for ad spend across Facebook and Google to test things out and built audience attention. I did a lot of the work on my own building content for my social platforms to create. I think I need to get the word out on the streets. To answer your question logically though... yes.
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  • Profile picture of the author Reda Bkz
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  • Profile picture of the author renukoot
    I have too started a Online Travel Company and really looking for advice too. Hope if more peoples contribute to this Post, t will help us also.
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    www.caressl.com - Upto 75% Discount on SSL Certificates & Website Scanner. If you don't find what you looking for, raise a support query and we will get you that SSL Certificate.
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    • Profile picture of the author RollSolo
      Originally Posted by renukoot View Post

      I have too started a Online Travel Company and really looking for advice too. Hope if more peoples contribute to this Post, t will help us also.
      Cool thanks for chiming in. What do you do with your tourism company?
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  • It looks like here you also need to do some lead generation. The best people to reach, if you want corporate clients, is to approach the HR in these companies.

    But before reaching out to them, do you research. Focus on companies that encourage healthy and athletic lifestyles or those that value work-life balance. And make sure to personalize your cold emails.
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    • Profile picture of the author RollSolo
      Originally Posted by John Jonas Phil VA View Post

      It looks like here you also need to do some lead generation. The best people to reach, if you want corporate clients, is to approach the HR in these companies.

      But before reaching out to them, do you research. Focus on companies that encourage healthy and athletic lifestyles or those that value work-life balance. And make sure to personalize your cold emails.
      Thank you! Would you invest in the Click Funnels as someone else here mentioned? They have a 14-day trial. I built my own landing page for my tours on my website and more specifically my group tour package that I plan to sell to companies. Not sure If click funnels require like a list beforehand to funnel the landing page into. Not sure how they do it.
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  • Profile picture of the author yakhawaja
    Originally Posted by RollSolo View Post

    Hi everyone,

    Started a tourism company 4 months ago. I was able to get 2 sales a month in. I do bicycle tours in my local city. I offer 4 scenic tours and they both include photos & video after the ride. In addition to this, I have a free Saturday group ride that is more intense training for road cyclist. Its a 30-mile ride with close to 2000ft of climbing.

    Moreover, I just introduced group tour that I want to market to corporate companies. I offer team building activities, along with all-inclusive food. I just finished the page for it on my website and I'm just not sure what the best way is to market the page, I don't have a large list of emails. I only have 30 subscribers to my list so far. Hotels I have been marketing to and now I need to market my group tour packages to more businesses. I wanted some insight for best practice. Would love to hear from you all.
    First of all I want to let you know that your idea is superb it can be successful if proper marketing is done

    Here are some of the tips I would like to suggest you

    1) Proper add spending of up to 50 k on Facebook, Instagram and quora... I can offer you a good advertising campaign manager if you wish

    2) Proper on page optimization of your page so that it can perform well in search engine.

    3) Try to make you tube videos highlighting toures believe me it' really powerful.

    I hope this helps



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    • Profile picture of the author RollSolo
      Originally Posted by yakhawaja View Post

      First of all I want to let you know that your idea is superb it can be successful if proper marketing is done

      Here are some of the tips I would like to suggest you

      1) Proper add spending of up to 50 k on Facebook, Instagram and quora... I can offer you a good advertising campaign manager if you wish

      2) Proper on page optimization of your page so that it can perform well in search engine.

      3) Try to make you tube videos highlighting toures believe me it' really powerful.

      I hope this helps




      Thank you for the kind words. 50k on ad spend across Facebook, Instagram/ twitter is along and may not be possible this year. I was testing things out with a very minimal budget. I boost Instagram post for $2 daily. As for Facebook ads I was doing $10 a day for videos that I have created of the tours. I can share some of those with you as well.
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  • Profile picture of the author Gohar Ilyas
    Ideally you are new and It will take little bit more time to expand and grow your business. The best you can do you need to use paid promotion for your business specially Facebook and google ads. Also follow another marketing channels to digitize as much as you can.
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    • Profile picture of the author RollSolo
      Originally Posted by Gohar Ilyas View Post

      Ideally you are new and It will take little bit more time to expand and grow your business. The best you can do you need to use paid promotion for your business specially Facebook and google ads. Also follow another marketing channels to digitize as much as you can.
      I see. Thanks... I have a facebook ad audience but haven't run ads in a bit. Perhaps I should start running them again. I can setup an offer like 15% off their first tour.
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  • Profile picture of the author alexjame
    Make sure customers can find you online and give promotion, and get customer reviews on your website. One thing that will give a free pass or if you give to play free games, then you can get the customer attraction and more sales.
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  • Profile picture of the author WF Will
    Administrator
    Originally Posted by RollSolo View Post

    Hi everyone,

    Started a tourism company 4 months ago. I was able to get 2 sales a month in. I do bicycle tours in my local city. I offer 4 scenic tours and they both include photos & video after the ride. In addition to this, I have a free Saturday group ride that is more intense training for road cyclist. Its a 30-mile ride with close to 2000ft of climbing.

    Moreover, I just introduced group tour that I want to market to corporate companies. I offer team building activities, along with all-inclusive food. I just finished the page for it on my website and I'm just not sure what the best way is to market the page, I don't have a large list of emails. I only have 30 subscribers to my list so far. Hotels I have been marketing to and now I need to market my group tour packages to more businesses. I wanted some insight for best practice. Would love to hear from you all.
    AirBNB Experiences and Video Marketing could be interesting avenues to explore..
    Funneling traffic onto their platform may help boost your ranking and bring organic traffic from their users as well.

    I've hosted quite a few events on Eventbrite and when we run campaigns we've had about 20% of the sales come directly from their platform. AirBNB Experiences could have similar effects.
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    • Profile picture of the author RollSolo
      Originally Posted by WF Will View Post

      AirBNB Experiences and Video Marketing could be interesting avenues to explore..
      Funneling traffic onto their platform may help boost your ranking and bring organic traffic from their users as well.

      I've hosted quite a few events on Eventbrite and when we run campaigns we've had about 20% of the sales come directly from their platform. AirBNB Experiences could have similar effects.
      Thank you! I am on AirBNB Experiences. The thing is with that is they don't let you promote video. I do have a profile on there with images of a specific tour that I offer. I do have a lot of video content that I promote. It get's the most views out of all of my other content. I have been posting it on Instagram promoting it there, IGTV and I will not explore more using Facebook Ads. I just don't know the best targeting strategy. Most people will say to test things out because there is no exact formula. But I do need specifics as to narrowing my target to just my city, or broader. I know little FB ads but would love here some insights from a guru.
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  • Profile picture of the author dougp
    I can offer explicit advice as I'm a traveler and I also created a travel website.

    Regardless of which city you live in, contact the local tourism bureau as every city has them. Just insert the following phase into Google: "visit your city"

    If you live in Savannah Georgia type: "visit Savannah"

    The official tourism website will typically typically be ranked in the top 3 results and will normally have the "visit" keyword in there.

    Next, is the important part, and I shall name t the brochure marketing soup. Find the contact details on their site and arrange an in person meeting to see how you can partner with them. A simple way is to create a simple tri fold brochure which you can literally do yourself in the next hour or so. Here's a free Microsoft Office template: https://templates.office.com/en-au/brochures

    These travel bureaus love working with locals. Your goals should be to get your brochures in the visiting centers and also getting a link to your site from the official tourism website.

    You can replicate this method A LOT. It really depends on which city you live in and the type of people you're targeting. For example, if you're targeting tourists then find ALL of the top tourist destinations in your area and repeat the previous method.
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    • Profile picture of the author RollSolo
      Originally Posted by dougp View Post

      I can offer explicit advice as I'm a traveler and I also created a travel website.

      Regardless of which city you live in, contact the local tourism bureau as every city has them. Just insert the following phase into Google: "visit your city"

      If you live in Savannah Georgia type: "visit Savannah"

      The official tourism website will typically typically be ranked in the top 3 results and will normally have the "visit" keyword in there.

      Next, is the important part, and I shall name t the brochure marketing soup. Find the contact details on their site and arrange an in person meeting to see how you can partner with them. A simple way is to create a simple tri fold brochure which you can literally do yourself in the next hour or so. Here's a free Microsoft Office template: https://templates.office.com/en-au/brochures

      These travel bureaus love working with locals. Your goals should be to get your brochures in the visiting centers and also getting a link to your site from the official tourism website.

      You can replicate this method A LOT. It really depends on which city you live in and the type of people you're targeting. For example, if you're targeting tourists then find ALL of the top tourist destinations in your area and repeat the previous method.
      Wow, thank you so much for this. I already did what you said on google and found 4 local media tourism business supporting tourism experiences. I called them all, got emails and left voice messages. I will have to follow up on feedback I get and it won't stop here.

      As for the brochure templates. Thank you for that. I have a flyer that I designed in full color and printed a bunch that I dropped off at local hotels. I will now design a brochure with one of these templates and also get that printed.
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      • Profile picture of the author dougp
        Originally Posted by RollSolo View Post

        Wow, thank you so much for this. I already did what you said on google and found 4 local media tourism business supporting tourism experiences. I called them all, got emails and left voice messages. I will have to follow up on feedback I get and it won't stop here.

        As for the brochure templates. Thank you for that. I have a flyer that I designed in full color and printed a bunch that I dropped off at local hotels. I will now design a brochure with one of these templates and also get that printed.
        Good job on taking action! Curious to hear your updates, I LOVE the tourism business.
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  • Profile picture of the author TobbyJimmy
    Since you're focused on local tourism, I'd spend money on local SEO. You should also work with local businesses and micro influencers in your niche. Here's an idea I'm currently fiddling with - you can search out Ben Adkins $10 time bomb.
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    • Profile picture of the author RollSolo
      Originally Posted by TobbyJimmy View Post

      Since you're focused on local tourism, I'd spend money on local SEO. You should also work with local businesses and micro influencers in your niche. Here's an idea I'm currently fiddling with - you can search out Ben Adkins $10 time bomb.
      Great Idea... I DM'd a few on Instagram. No replies back yet though. Lots of them are in their own worlds. I'll keep pushing.
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  • Profile picture of the author DURABLEOILCOM
    You need to build a very large social media presences and website. Also get involved with Groupon and websites similar to Groupon.
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    • Profile picture of the author RollSolo
      Originally Posted by DURABLEOILCOM View Post

      You need to build a very large social media presences and website. Also get involved with Groupon and websites similar to Groupon.
      How do I build a large social media following? I have the content I just don't have all the follwers. My previous Instagram that is cycling related has 520 followers and my new business has 73 followers. Both are cycling and related to each other. I don't know how to grow it. Any suggestions?
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  • Profile picture of the author Medon
    Originally Posted by RollSolo View Post

    Hi everyone,

    Started a tourism company 4 months ago. I was able to get 2 sales a month in. I do bicycle tours in my local city. I offer 4 scenic tours and they both include photos & video after the ride. In addition to this, I have a free Saturday group ride that is more intense training for road cyclist. Its a 30-mile ride with close to 2000ft of climbing.

    Moreover, I just introduced group tour that I want to market to corporate companies. I offer team building activities, along with all-inclusive food. I just finished the page for it on my website and I'm just not sure what the best way is to market the page, I don't have a large list of emails. I only have 30 subscribers to my list so far. Hotels I have been marketing to and now I need to market my group tour packages to more businesses. I wanted some insight for best practice. Would love to hear from you all.
    You are on the right track. What remains is for you to inform the public about what you are doing . Ensure that your site is featured by Yelp and Tripadvisor . If you succeed, you will be sure that you will get enough clients.
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  • Profile picture of the author homelight
    I'm writing today to tell you that those aren't the most effective approaches. Plenty of tourism corporations are advertising and marketing themselves in fun and innovative ways that are each more green and more effective than what you're currently doing.There are many opportunities in view that, consistent with Google; "most consumers aren't logo-devoted in these moments. For instance, 78% of enjoyment travelers haven't determined what airline they will journey with, and eighty two% haven't chosen the accommodation issuer they'll e-book with when they first start considering a experience.You might be thinking that this is not a creative marketing concept, however it is available in at number one as it's the bottom for the rest of your advertising and marketing activities. Without an effective advertising plan you're driving blind.
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  • Profile picture of the author leeshull
    I didn't read all of the replies, so my apologies if these suggestions have already been made.

    List yourself as an Experience provider in your city via AirBnB and TripAdvisor.

    Use FB ads to target business owners, executives, and secretaries in your area who ALSO like biking. Serve them video ads selling your corporate team-building retreat.
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