How to market a product that costs less than $2?

32 replies
Hey guys!
This is my first post and I am sure I have come to the right place.
Here's my problem:
When a product is priced less than $2, what are the best strategies to market it?
Facebook ads, Google AdWords become too costly at some point in time when you don't have too many conversions. Even, for a single conversion, it can go as high as $ 10 -$15. And you lose money.

Few marketers suggested doing beta testing. Do you guys think that's the way to go? If so, how? And what's the turnaround time?
Few suggested you do Social posts etc etc(regular marketing), but that would take at least 6 to 8 months to see any kind of results.
So, I am in a kinda fix!

Any help regarding this would help a lot.
Thanks in advance!
#costs #market #product
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  • Profile picture of the author agmccall
    The same as you market anything else. It is just the demographic you target

    al
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    Broken promises don't upset me. I just think, why did they believe me?
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    • We are trying to Target the biggest market (as they always say) is USA, Canada and Australia. And that's where the difficulty lies. Everyone is trying the same market.
      Thanks for your feedback though. Appreciated.
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      • Profile picture of the author DianaChan
        Try selling it through ebay, etsy and amazon since they are quite popular in USA & canada.
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  • Profile picture of the author Techs
    It can also depend on how niche your product is. A product with a very specific customer base might see better results going the social media path and posting in groups specifically related to your product. It won't cost you anything to target your customer base.
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    • No..my product is generic. It's mostly for any internet users who are doing any research. Is saving any social content( Facebook, twitter, Instagram etc etc) important?
      Thanks for your reply
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  • Profile picture of the author Medon
    Originally Posted by Sankha Bhattacharya View Post

    Hey guys!
    This is my first post and I am sure I have come to the right place.
    Here's my problem:
    When a product is priced less than $2, what are the best strategies to market it?
    Facebook ads, Google AdWords become too costly at some point in time when you don't have too many conversions. Even, for a single conversion, it can go as high as $ 10 -$15. And you lose money.

    Few marketers suggested doing beta testing. Do you guys think that's the way to go? If so, how? And what's the turnaround time?
    Few suggested you do Social posts etc etc(regular marketing), but that would take at least 6 to 8 months to see any kind of results.
    So, I am in a kinda fix!

    Any help regarding this would help a lot.
    Thanks in advance!
    I think the price of the product should not be the main factor when deciding to market a product. Look at it this way supposing you spent $10 on one add that gets to 1000 people out of which 100 decide to buy the product. You will have a revenue of $200. Supposing your profit margin is $0.5. You end up with profit right?
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    • True..but you never get 1000 people when you are spending $10. That's the sad part.
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    • Profile picture of the author monica bhala
      Yes great idea

      As per my experience you get a real person only one out of 100.
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  • Profile picture of the author ryanbiddulph
    Run a content-rich blog showing off knowledge of the product. And showing off knowledge of your niche. Market effectively. Be generous and patient. In time, you will generate a buzz.
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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    • Do you think.. running a blog with the same url as I am marketing the product would get the interest of people? They would always think, we are trying to market our own product and that way would have a negative effect? Would you please clarify. Thanks in advance
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  • Profile picture of the author Jason Kanigan
    Is it a physical product or a digital one? Do you have costs of delivering it to the customer or no?

    Do you have laddering in place--a higher ticket, complimentary or expansive offer for some of the $2 buyers to buy? That's how most marketers make their money: on the back end, not the front.

    If your products are digital and therefore have zero cost of fulfillment, and you have a $10 product that's your upsell...if 1 in 10 of the $2 buyers gets it, you can "lose" a dollar on the sale of every front end product, have a cost of customer acquisition of $3, and still break even.

    Of course, I would direct you to make your upsell $20 or $40 to make life much easier for yourself.

    The main idea is to develop a buyers list. That's your asset.

    It's good that you are thinking about your numbers...only a fraction of sellers do.

    Oh, and "Low Price Does NOT Mean Easier Sale."
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    • Hmm..A wonderful insight. Sadly I don't have any upsells initiated at this point.
      Maybe I can sell a book on how to sell a $2 software and make Thousands!!! ..lol. And sell it for $20. I loved the fact when you said "The main idea is to develop a buyers list. That's your asset.".
      But can it be late? I mean, you spend everything and then you are left with nothing.
      Sorry for the confusion.
      And appreciate your help always
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    • I loved this insight as well "Oh, and "Low Price Does NOT Mean Easier Sale."
      But still I am not sure what to do. Sorry!
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  • Profile picture of the author Jack Goddard
    [DELETED]
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  • Profile picture of the author luciesmazanska
    If it provides a value then do it as you would promote any other offer
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  • Profile picture of the author Ranajoy Roy
    depends also on what are you marketing.... a new beginning, a lost cause or a new way fo doing things?

    By the way...
    I am just curious to know what on earth are you marketing at just $2. Can you disclose it?
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    • Thanks for your reply. However, I am not marketing anything for $2, I am selling it...lol
      "Can you disclose it?" I don't think you are allowed to do it.
      However thanks for asking.
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  • Profile picture of the author King Manu
    For a product that is 2$, I think you consider that providing a lot of value for a lower price is attractive for your target audience. And that can be true!

    But you will have to find ways to advertise your product without spending money. My suggestion is to do a lot of content marketing, while also going to social media groups where your audience is and promote your product and your content that markets it.

    And, you should also think of a way to encourage your readers to share your product. Maybe attach facebook comments and let them participate in a conversation while attracting more eyes to it. Or maybe make a contest and offer some kind of reward.

    You will have to get creative about it.
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  • Thanks for your feedback. This is becoming really hard
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  • Profile picture of the author dcdo
    For that kind of product i think the best practice is SEO, social media (non-paid) that requires low cost however it may take time and effort to grow, this practice will not give instant result but will profit you in the long term especially with that 2$ price. In case you don't want to wait, you could run some 5$ campaigns on facebook, google or youtube to test if the cost is low, maybe you need to test a lot. If you have a decent amount of money and willing to invest in the first place, and you are certain that your product can go viral, the best practice is making a viral video or viral post and use facebook ads, or leverage youtube and influencer, Of course this method is dangerous and costs a huge amount of invest.
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  • Thanks. Point taken!
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  • Profile picture of the author wentzco
    Sankha,

    If you do "searches" on Google on what your product is or what your product does (including what it solves)... are there youtube videos shown on the front page of search results? If so, then you can produce better videos and outrank them... which can be done in a short period. Make the video title the problem you solve that you are trying keyword rank in. Repeat that at the top of your video description along with links to the purchase URL or blog URL (so people can easily click without scrolling) - follow with a good description.

    Create a YouTube channel using your product niche (Example - name the channel "article creating software" if that is what your product does). There's more to it ranking high in YouTube with videos but less competition makes it easier especially with long tail keywords (4-6 keyword length terms people search for). If you can produce a few videos around your product which target problems you solve or make easier that people search for - you can have free targeted traffic if your video ranks well.


    Larry
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  • Profile picture of the author gabbydeb
    I agree with social media groups that have an interest in your product, would be a great place to advertise. High impulse low cost items will interest your target group. Of course you will have to sell more items so that you can cover your ad costs plus perhaps make a bit of profit, but this way is great way to offer a backend product to increase your profits, and or a great way to acquire a customer base.
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  • Profile picture of the author vaibhavGHW
    Hello.

    First thing is that you need to find the right audience for your service. No matter how cheap it is, it needs to find the right location.

    If you manage to find the right audience, you can definitely apply some growth hacking-
    Say like, your primarily audience is on Facebook, you connect with them personally, or hire a VA for the same. Start a facebook group, provide value. Give freebies.

    Once you manage such audience, it will be pretty easy for you to market your product. Selling is not always about paying from your pocket.
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  • Profile picture of the author Ian Jackson
    Make it worth $17 or $27,

    Repurpose it, offer it with PLR.

    Or give it away as a free incentive instead... for a opt-in / list build
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    • Thanks, Ian.
      So for my ignorance. What is PLR?
      What if its a monthly subscription?
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  • With FB advertising, you could aim for traffic as your conversion instead of sale. This usually lowers the cost. You could also try a video ad for lower costs.
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  • Profile picture of the author luciesmazanska
    It depends on if the product is a physical or digital product. The best way to sell low-priced items without incurring much cost is to use sites like Amazon, eBay and Etsy. Then, you can start an informative blog on your product to drive traffic and build a buyers list.
    Looking for cross-selling or upsell suggestions
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  • Profile picture of the author Dresden14
    I'd assume outsourcing anything to china could get anything below $2?
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  • Profile picture of the author jhon stacol
    I suggest to sell it on ebay, because it's really not worth price
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    • Profile picture of the author DWolfe
      Originally Posted by jhon stacol View Post

      I suggest to sell it on ebay, because it's really not worth price
      How do you know it is not worth the price ? Have you purchased the product and tried it ?
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