What Should We Do To Make Ads Visually Appealing

by Medon
75 replies
New findings in internet marketing suggest that the longer a person looks at an ad, the more likely that they will be able to remember and click on it in future. Unfortunately, it is difficult for humans to spend more than 3 seconds looking at an ad. When they go online, they are bombarded with volumes of messages at the same time. So my question is; what do you think should be done to increase attention and enable site visitors to view an ad for slightly longer?
#ads #appealing #appealiong #make #visually
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  • Profile picture of the author fasteasysuccess
    The key is really the copy and what the ad says to make people want to click and are curious, excited and or interested in your ad. Certain colors and things can help increase clicks and get attention, but the real way to get the most profitable results is tweek the copy and generate results, then can mess with colors, shades and etc for the ad. I've seen the ugliest ads and pages convert way more than the slickest and "flashy" pages out there, so focus on the market and the copy first.
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    • Profile picture of the author Medon
      Originally Posted by fasteasysuccess View Post

      The key is really the copy and what the ad says to make people want to click and are curious, excited and or interested in your ad. Certain colors and things can help increase clicks and get attention, but the real way to get the most profitable results is tweek the copy and generate results, then can mess with colors, shades and etc for the ad. I've seen the ugliest ads and pages convert way more than the slickest and "flashy" pages out there, so focus on the market and the copy first.

      Great insight! In a nutshell, what yo are saying is that the way an ad is packaged is far more important than the colors used right?
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  • Profile picture of the author 55sadhikar
    Yes, you can't write an ad for " skin care" and expect it to work like gangbusters in warrior forum no matter how flashy and dazzled annd colored it is. You want your ad to zero in the "targeting audience" and write to that audience.

    For e.g. if you came to a copywriting blog i know for sure you are wanting to sharpen your adcopy writing skills. I would have ad on the sidebar i could say , " This adcopy alone was responsible for six figures income , watch the webinar"

    No flash and dazzle but still managed to get the click and perhaps made the sale.
    The sale part is dependent on lots of things. But if the price is right and the offer is converting , the chance of making the sale is more than 90%..
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    • Profile picture of the author Medon
      Originally Posted by 55sadhikar View Post

      Yes, you can't write an ad for " skin care" and expect it to work like gangbusters in warrior forum no matter how flashy and dazzled annd colored it is. You want your ad to zero in the "targeting audience" and write to that audience.

      For e.g. if you came to a copywriting blog i know for sure you are wanting to sharpen your adcopy writing skills. I would have ad on the sidebar i could say , " This adcopy alone was responsible for six figures income , watch the webinar"

      No flash and dazzle but still managed to get the click and perhaps made the sale.
      The sale part is dependent on lots of things. But if the price is right and the offer is converting , the chance of making the sale is more than 90%..

      I strongly agree with you, the packaging of the ad and the targeted market is far more important. But My concern is how can we make a visitor spent an extra second watching an ad? The idea is the longer they watch it the more the chances that they would remember it when they want to make a buying decision.
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    • Profile picture of the author Medon
      Originally Posted by 55sadhikar View Post

      Yes, you can't write an ad for " skin care" and expect it to work like gangbusters in warrior forum no matter how flashy and dazzled annd colored it is. You want your ad to zero in the "targeting audience" and write to that audience.

      For e.g. if you came to a copywriting blog i know for sure you are wanting to sharpen your adcopy writing skills. I would have ad on the sidebar i could say , " This adcopy alone was responsible for six figures income , watch the webinar"

      No flash and dazzle but still managed to get the click and perhaps made the sale.
      The sale part is dependent on lots of things. But if the price is right and the offer is converting , the chance of making the sale is more than 90%..
      So in a nutshell, what you are saying is that you strategize your ad matters a lot. If it targets the right audience, it will convert whether it is flashy or not. I am right?
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      • Profile picture of the author 55sadhikar
        Originally Posted by Medon View Post

        So in a nutshell, what you are saying is that you strategize your ad matters a lot. If it targets the right audience, it will convert whether it is flashy or not. I am right?
        Yes....
        Words can have dramatic impact; if an ad can illicit emotion then you've got a great ad.

        Imagine 6 months from now making six figures income and travelling around the world; wouldn't you want to do that?

        Versus

        Six months from you could make six figures income; get started today.

        In both the writing our objective is to get them to see our offer both will give different CTR but the first one will do much better because it illicits emotion on the reader.

        A good image on the 2nd ad won't still trump the first ad. Words on the 1st ad is doing all the heavy lifting.
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        • Profile picture of the author Medon
          Originally Posted by 55sadhikar View Post

          Yes....
          Words can have dramatic impact; if an ad can illicit emotion then you've got a great ad.

          Imagine 6 months from now making six figures income and travelling around the world; wouldn't you want to do that?

          Versus

          Six months from you could make six figures income; get started today.

          In both the writing our objective is to get them to see our offer both will give different CTR but the first one will do much better because it illicits emotion on the reader.

          A good image on the 2nd ad won't still trump the first ad. Words on the 1st ad is doing all the heavy lifting.

          I am really humbled by the explanation. I have always known that there are great people here. But I have never known that someone could go an extra mile to explain things the way you have done. The info is greatly appreciated. Don't hesitate to tell me more once another idea crosses your mind
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  • Profile picture of the author jhon stacol
    I think that you should limit the amount of adds and just give them the one that you think they really need to see. Also, don't put an ad longer than 3sec, as you say.
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    • Profile picture of the author Medon
      Originally Posted by jhon stacol View Post

      I think that you should limit the amount of adds and just give them the one that you think they really need to see. Also, don't put an ad longer than 3sec, as you say.
      A good suggestion but I think in marketing, the more the ads you put up the better. It increases the chances of one of them being seen by a potential buyer. What is your take on this?
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    • Profile picture of the author Medon
      Originally Posted by jhon stacol View Post

      I think that you should limit the amount of adds and just give them the one that you think they really need to see. Also, don't put an ad longer than 3sec, as you say.
      The trouble is how do you limit the adds to what they want to see. It is absolutely difficult to determine what they want to see. Also, my problem is to get the visitor take more time looking at the add.
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  • Profile picture of the author Michael Motley
    Something you might want to consider is color has a lot to do with it actually. I was a graphic artist for about 10 years. There is a whole science to the use of fonts and color in ads and their effect on sales. Visual impact is a mixture of a lot of different things. Color, font, size, images, spelling, sentence structure.

    And at the base of this all, you need to have a website that is performing well. You could have the coolest looking, most sales inducing site on the internet, but if your host sucks or your site has a bunch of crap on it and it takes too long for pages to load or parts dont load at all and your future cutomer just clicks away, how cool your page/site looks is irrelevant
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  • Profile picture of the author Ashely13
    I think it's all how you present the ad. I'm more likely to view an ad longer of it has bright colors and pictures on it. Ad with nothing but words tend to bore me so I just skip over them.
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    • Profile picture of the author Medon
      Originally Posted by Ashely13 View Post

      I think it's all how you present the ad. I'm more likely to view an ad longer of it has bright colors and pictures on it. Ad with nothing but words tend to bore me so I just skip over them.
      I agree, the majority of people would prefer spending an extra second viewing something that is flashy. Using attractive colors, I believe could make the audience spend a few more seconds viewing the add.
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  • Profile picture of the author ryanbiddulph
    The simplest way to increase user ad attention, focusing folks on your ads, is to help them for free through your content. Build a loyal tribe thru your blog. Gain their trust by serving folks regularly. If people trust you, they tend to trust your ads too, keeping their eyes glued for a bit to ads and boosting clicks.
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    • Profile picture of the author Medon
      Originally Posted by ryanbiddulph View Post

      The simplest way to increase user ad attention, focusing folks on your ads, is to help them for free through your content. Build a loyal tribe thru your blog. Gain their trust by serving folks regularly. If people trust you, they tend to trust your ads too, keeping their eyes glued for a bit to ads and boosting clicks.
      I agree building trust will make people interested in anything new you release. Unfortunately, it take time to establish yourself. So what options are available to newbies?
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  • Profile picture of the author WF- Enzo
    Administrator
    Design an ad that builds on the AIDA model - attention, interest, desire, action. My key takes:

    Attention:
    Correct typography - avoid using fancy fonts. Make sure the text is legible. You might also want to learn about colour combination and stuff.

    Interest:
    Your ad must show the brand benefits and all, in one message.

    Desire:
    Your ad builds a consumer's willingness to purchase or subscribe to your product. Consumers will ask themselves, "where do I ge

    Action:
    Could be in many ways - consumer buys product in a brick and mortar store, consumer subscribes to a 30-day trial, whatever purchase decision the consumer will make.
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    • Profile picture of the author Medon
      Good insight.. I hear you so colors are quite critical, so choosing the right colors determines whether the client spends an extra second on your add or not.
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  • Profile picture of the author Jonathan 2.0
    I would recommend instead of thinking of them as being "visually appealing" look at it like a space for good Copywriting. What do I mean? Well for example for a banner Ad instead of a Website Address or Brand Name (with fancy graphics) offer them a great reason to click your Ad.

    Example:

    Download Your FREE Report:
    "7 Mistakes Men Make With Women -- And What To Do About It." Click Here Now.


    Then apply something similar to your Business.

    HTH.
    : )
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author luciesmazanska
    the most important part of advertising is the copy, when that is done properly, another thing to look out for is ensuring the narrative speaks to the specific audience.
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    • Profile picture of the author Medon
      Originally Posted by luciesmazanska View Post

      the most important part of advertising is the copy, when that is done properly, another thing to look out for is ensuring the narrative speaks to the specific audience.
      I believe the way the ad is done and presented plays a critical role. Well, the narration is important and may make the visitor spend an extra second on the ad trying to internalise the message.
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      • Profile picture of the author Jonathan 2.0
        P.S.
        I have seen a lot of HostGator Ads on this Forum however I think they would be more persuasive if they decided to do something like this:

        For A Limited Time
        "When You Sign Up To HostGator For Website Hosting Via This Ad ...
        You Will Recieve a FREE 37-Page Report Titled: "17 Ways To Drive
        More Traffic To You Website." Click Here Now.


        2C
        Signature
        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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        • Profile picture of the author Medon
          Originally Posted by Jonathan 2.0 View Post

          P.S.
          I have seen a lot of HostGator Ads on this Forum however I think they would be more persuasive if they decided to do something like this:

          For A Limited Time
          [SISoZE="3"]"When You Sign Up To HostGator For Website Hosting Via This Ad ...
          You Will Recieve a FREE 37-Page Report Titled: "17 Ways To Drive
          More Traffic To You Website." Click Here Now.[/SIZE]

          2C
          Some good perspective though. So in a nutshell what you are saying is that going the extra mile is critical in persuading visitors to spent more time on your website.
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          • Profile picture of the author Jonathan 2.0
            Originally Posted by Medon View Post

            Some good perspective though. So in a nutshell what you are saying is that going the extra mile is critical in persuading visitors to spent more time on your website.
            Yeah and basically give them a great reason to click your Ad. Then follow up with it.
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            "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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            • Profile picture of the author Medon
              Originally Posted by Jonathan 2.0 View Post

              Yeah and basically give them a great reason to click your Ad. Then follow up with it.
              What are these reasons you need to give to increase clicks?
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              • Profile picture of the author Jonathan 2.0
                Originally Posted by Medon View Post

                What are these reasons you need to give to increase clicks?
                Well like the HostGator example above -- offering them a free, valuable Report/eBook would be excellent.

                However it could be something realtively simple like a good price reduction/discount.
                Get creative. : )

                Personally I love the free Report/eBook idea. And I'm certain if more Advertisers did something like than (rather than just a bland banner Ad) they would increase their response.

                2C
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                "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author MDSOnline
    Here are the most important steps you need to undertake:

    1. Set up your main objectives

    2. Research the market, the competition, your audience

    3. Identify your target audience

    4. Select your channels

    5. Brainstorm for fresh ideas

    6. The design process

    7. Deliver your advertisements

    8. Quantifying and analyzing the results
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    • Profile picture of the author Medon
      Originally Posted by MDSOnline View Post

      Here are the most important steps you need to undertake:

      1. Set up your main objectives

      2. Research the market, the competition, your audience

      3. Identify your target audience

      4. Select your channels

      5. Brainstorm for fresh ideas

      6. The design process

      7. Deliver your advertisements

      8. Quantifying and analyzing the results
      Great, assuming that you do all this and you get your ad published. What else must you do to ensure that the audience spends an extra second viewing it?
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  • Be more personal and be yourself. I just saw an ad on fb and this guy really king it. Many people were engaged in comment section praising the guy that his ad is awesome, genius and more compliment.

    What he did is combining his humor and personal experiences in life.
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    • Profile picture of the author Medon
      Originally Posted by Christler Pascual View Post

      Be more personal and be yourself. I just saw an ad on fb and this guy really king it. Many people were engaged in comment section praising the guy that his ad is awesome, genius and more compliment.

      What he did is combining his humor and personal experiences in life.
      Great insight! humour and personal experience can increase viewership. Did the ad have an image? If yes how was it>
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  • Profile picture of the author Profit Traveler
    Earlier I was having a conversation about the Movie Blade Runner Remake where the Giant Billboard sexy model Hologram came over to the guy and interacted with him now that would be cool.


    But I like to pay attention to the Native Ads...they rely on that image more than anything and of course copy has to be tight and engaging and those Yahoo mail sidebar ads sometimes get a corner eye from me if the models are attractive.


    There was a guy in a Meat Shirt made me laugh but no I would not be whipping out the card on that one.
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by Profit Traveler View Post

      But I like to pay attention to the Native Ads...they rely on that image more than anything and of course copy has to be tight and engaging and those Yahoo mail sidebar ads sometimes get a corner eye from me if the models are attractive.
      Lol. The thing is that "Attention" doesn't necessarily mean "Conversions." People may take notice of a Woman in an Ad however that doesn't mean they will click the Ad.
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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      • Profile picture of the author Medon
        Originally Posted by Jonathan 2.0 View Post

        Lol. The thing is that "Attention" doesn't necessarily mean "Conversions." People may take notice of a Woman in an Ad however that doesn't mean they will click the Ad.
        The idea is to attract attention. whether they click on it or not is a cup for another day. But obviously, an ad that attracts attention has a higher chance of being clicked on compared to one that doesn't what do you think?
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        • Profile picture of the author Jonathan 2.0
          Originally Posted by Medon View Post

          The idea is to attract attention. whether they click on it or not is a cup for another day. But obviously, an ad that attracts attention has a higher chance of being clicked on compared to one that doesn't what do you think?
          It's an interesting point. However I don't think it's quite as simple as that.

          The visual aspects of the Ad may attract "Attention" ... However I think it's the Copy and/or Offer that gets People to click the Ad. And the images have to be somewhat congruent/relevant. For example a picture of a attractive model/etc. wouldn't be a good match for Life Insurance.

          Ultimately I think it's a combination of both.
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          "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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          • Profile picture of the author DABK
            What if you use an attractive model in their 60's? I promise you people do not stop being attractive as soon as they turn 21.


            Originally Posted by Jonathan 2.0 View Post

            It's an interesting point. However I don't think it's quite as simple as that.

            The visual aspects of the Ad may attract "Attention" ... However I think it's the Copy and/or Offer that gets People to click the Ad. And the images have to be somewhat congruent/relevant. For example a picture of a attractive model/etc. wouldn't be a good match for Life Insurance.

            Ultimately I think it's a combination of both.
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            • Profile picture of the author Jonathan 2.0
              Originally Posted by DABK View Post

              What if you use an attractive model in their 60's? I promise you people do not stop being attractive as soon as they turn 21.
              That was kind of my point: Providing the image is "tasteful"/and relevant it would probably work..
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              "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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          • Profile picture of the author Medon
            Originally Posted by Jonathan 2.0 View Post

            It's an interesting point. However I don't think it's quite as simple as that.

            The visual aspects of the Ad may attract "Attention" ... However I think it's the Copy and/or Offer that gets People to click the Ad. And the images have to be somewhat congruent/relevant. For example a picture of a attractive model/etc. wouldn't be a good match for Life Insurance.

            Ultimately I think it's a combination of both.
            Sure, I have never stopped wondering why ads that target men use female models and vice versa.
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          • Profile picture of the author Medon
            Originally Posted by Jonathan 2.0 View Post

            It's an interesting point. However I don't think it's quite as simple as that.

            The visual aspects of the Ad may attract "Attention" ... However I think it's the Copy and/or Offer that gets People to click the Ad. And the images have to be somewhat congruent/relevant. For example a picture of a attractive model/etc. wouldn't be a good match for Life Insurance.

            Ultimately I think it's a combination of both.
            But first thing first. Let them get attracted then we device methods of making them hang around for a while.
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      • Profile picture of the author LindyUK
        Originally Posted by Jonathan 2.0 View Post

        Lol. The thing is that "Attention" doesn't necessarily mean "Conversions." People may take notice of a Woman in an Ad however that doesn't mean they will click the Ad.

        Hello Jonathan

        I have removed all the copy from this Ad, though it was minimal anyway. Just the gold typestyle and the image will still attract 100% attention to the Ad. A woman would instantly know what this Ad is about just from the One Honey Boutique name and the image.

        I think I could just add a SHOP NOW button to the Ad, (being a simple call to action) without any other sales copy, providing the Ad placement was highly targeted, ie to young women in their 20's to 30's.

        To get high conversions the image does need to be relevant to the product your are promoting, If you were selling Caterpillar Bulldozers this image would not help unless you had a photo of a dirty big bulldozer behind her.


        Cheers
        Lindy
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        • Profile picture of the author Jonathan 2.0
          Originally Posted by LindyUK View Post

          I have removed all the copy from this Ad, though it was minimal anyway. Just the gold typestyle and the image will still attract 100% attention to the Ad. A woman would instantly know what this Ad is about just from the One Honey Boutique name and the image
          Hi LindyUK.

          Thanks for the great example of how graphics can create anttention (and conversions).
          Alhtough that example could be true for many Banners .... Generally speaking I think it most of them would need more Copy.

          As something of "An Apprentice Copywriter" I'm kind of bias about the Copy similarly to Graphic Designers are. I think a combination of both would be ideal.
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          • Profile picture of the author LindyUK
            Originally Posted by Jonathan 2.0 View Post

            Hi LindyUK.

            Thanks for the great example of how graphics can create anttention (and conversions).
            Alhtough that example could be true for many Banners .... Generally speaking I think it most of them would need more Copy.

            As something of "An Apprentice Copywriter" I'm kind of bias about the Copy similarly to Graphic Designers are. I think a combination of both would be ideal.

            Hello Jonathan
            I just noticed you are from the UK too, so a fellow Pommy as my Dad calls us. (He is Australian)

            I am not saying that copy is not important, I am saying that you have to be attracted to the Ad before you will read the copy.

            So how we think - If you have a shop, you can not sell anyone anything unless they walk into your shop. So you have to attract attention to your shop by it's signage, window displays and so on. The shopfront has to attract their attention, snap their minds to attention from all the surrounding distractions, (other shops) If you can get them to walk into your shop, you then have a chance of selling them something.

            So with our Ad's, we want to attract them to walk into our Ad. Our Ad is like the shopfront, it has to snap their attention from all the other Ad clutter it is competing with, if you can understand what I mean.


            Cheers
            Lindy
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            • Profile picture of the author Jonathan 2.0
              Originally Posted by LindyUK View Post

              So how we think - If you have a shop, you can not sell anyone anything unless they walk into your shop. So you have to attract attention to your shop by it's signage, window displays and so on. The shopfront has to attract their attention, snap their minds to attention from all the surrounding distractions, (other shops) If you can get them to walk into your shop, you then have a chance of selling them something.
              Interesting: Thanks. : )
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              • Profile picture of the author Medon
                Originally Posted by Jonathan 2.0 View Post

                Interesting: Thanks. : )
                I believe it is the reason why marketers consider the front image more important than anything else.
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                • Profile picture of the author LindyUK
                  Originally Posted by Medon View Post

                  I believe it is the reason why marketers consider the front image more important than anything else.

                  Hello Medon

                  This is an example of both using an image to attract attention to the Ad as well as being the background for the copy. (I have only left the logo and business name as compressing the image to WF size is making the text a bit fuzzy for some reason) It is normally a square Ad so a lot of the image cropped for this example. The model looking to the right also takes your eyes to where the Ad Copy would be.

                  The image is colourful and fairly striking so it will draw and hold attention to the Ad.


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                  • Profile picture of the author Medon
                    Originally Posted by LindyUK View Post

                    Hello Medon

                    This is an example of both using an image to attract attention to the Ad as well as being the background for the copy. (I have only left the logo and business name as compressing the image to WF size is making the text a bit fuzzy for some reason) It is normally a square Ad so a lot of the image cropped for this example. The model looking to the right also takes your eyes to where the Ad Copy would be.

                    The image is colourful and fairly striking so it will draw and hold attention to the Ad.


                    Lindy, you have hit the nail on the head. To be precise, this is what I was talking about. Who will not spend an extra second on this? Be honest guys.
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                • Profile picture of the author Jonathan 2.0
                  Originally Posted by Medon View Post

                  I believe it is the reason why marketers consider the front image more important than anything else.
                  When it comes to Banner Ads ... I take the "Less is more" approach. Many People have been "conditioned" to ignore Banner Ads because they see them all the time.

                  Going back to the "Less is more" approach I think an Ad full of great Copy (see my HostGator approach above) would actually attract more People than just an image Ad. That's my perspective I could be wrong,
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                  • Profile picture of the author LindyUK
                    Originally Posted by Jonathan 2.0 View Post

                    When it comes to Banner Ads ... I take the "Less is more" approach. Many People have been "conditioned" to ignore Banner Ads because they see them all the time.

                    Going back to the "Less is more" approach I think an Ad full of great Copy (see my HostGator approach above) would actually attract more People than just an image Ad. That's my perspective I could be wrong,

                    Hello Jonathan

                    Just make the button live or add your phone number and you should start getting some pizza orders. lol.

                    Cheers
                    Lindy


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                    • Profile picture of the author Jonathan 2.0
                      Originally Posted by LindyUK View Post

                      Hello Jonathan

                      Just make the button live or add your phone number and you should start getting some pizza orders. lol.

                      Cheers
                      Lindy


                      Lol Thanks. Personally I don't agree with the "subliminal" aspects of Ads: In fact I hate them. Thanks for the chuckle though.
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  • Profile picture of the author Jeffery




    Made ya spend ab extra second looking at it
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    Entrepreneurs starting out and small businesses without giant staffs and budgets.

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    • Profile picture of the author Jonathan 2.0
      Originally Posted by Jeffery View Post



      That's definitely visually appalling. (Lol) *Jonathan Runs Away* P.S. We love you Cluade.
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      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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      • Profile picture of the author Medon
        Originally Posted by Jonathan 2.0 View Post

        That's definitely visually appalling. (Lol) *Jonathan Runs Away* P.S. We love you Cluade.
        It explains important aspects see @ LindyUK
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    • Profile picture of the author Medon
      My eye noticed the bright yellow color. It made me want to read the text Shed Shed
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  • Profile picture of the author DWolfe
    Originally Posted by Jonathan 2.0 View Post

    That's definitely visually appalling. (Lol) P.S. I love you Cluade.
    Fixed that for you

    Originally Posted by Jeffery View Post


    Just kidding Johnathan ;>)
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  • Profile picture of the author LindyUK
    Hello Medon

    I disagree with remarks made about copy (text) and agree with those that said visually appealing. As you say, you need to attract and keep a readers attention for more than 3 seconds to have an effective Ad that they will click or remember. It doesn't matter how good the copy is if they are not attracted to the Ad in the first place.

    We are visual, photos, color and so on attract our attention more than words. Can you imagine a magazine or newspaper without photos, or text only television ads without images or video. They would attract little attention no matter how brilliant the copy was, for most part anyway.

    I will show you (if my upload works) an example of an Ad that we have used since 2014 that returns us over US$200,000 per year in affiliate commissions, and has done so since that first year. (A large part of that commission is due to the product - an average woman spends a fair amount on cosmetics/skincare/haircare in the course of a year, so places orders of a reasonably high value on a recurring basis. But of course the Ad attracted them in the first place and seeing it on a regular basis also keeps us in mind) This is the original Ad but the current version is very similar. It is mainly image based, then with bright text colours, so that is what attracts attention. Then you can see it has minimal text, but the text covers everything the viewer needs to know - what we are offering - some of the major brand names - the savings - free shipping - the huge range of products - products for women and men. That minimal text covers all the main points of the offer. The only change to the text in our current Ad is: "More than 24,000 products" and "Free Worldwide Shipping", plus the images are slightly different but very similar. Why change an Ad style that has worked for years.

    We run this Ad (daily autoposted) to a number of very large Facebook Groups aimed towards women, as well as other SM sites and in our own online magazines. (It includes products for men but we havn't targeted men directly. Women buy products for men as gifts for boyfriends, husbands, partners, fathers, brothers.) The Ad image is hotlinked to the website. The actual Ad size is larger than allowed here, also an old screenshot so lost some image quality.



    We are also using Ads that include an animated component, this can be text or even images changing within the Ad. These Ads are still mainly image based with minimal text. These are very very eye catching but obviously only for online Ads.

    Cheers
    Lindy


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    • Profile picture of the author Jonathan 2.0
      @Lindy. Congrats on your success. : ) It would be interesting to see if you focused more on your Copy/Offer whether it would increase your conversions. Sometimes People get stuck with what works for them rather than trying something new.
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      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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      • Profile picture of the author LindyUK
        Originally Posted by Jonathan 2.0 View Post

        @Lindy. Congrats on your success. : ) It would be interesting to see if you focused more on your Copy/Offer whether it would increase your conversions. Sometimes People get stuck with what works for them rather than trying something new.
        Hello Jonathan

        Thank you.

        Affiliate Marketing is only a very small part of our business now, we are now a large Agency offering online services to business's, mainly here in the UK but also to the US.

        In saying that, we still make over US$2.4 million dollars a year from affiliate marketing by doing things very different to most others. I have made posts here in the WF on how we do affiliate marketing, starting with one a few years ago which was a thread about how to make money from Amazon. After a while I encouraged a few to copy my posts into a word doc for reference, and someone told me it came to about 40 pages. If that was right it proves women can talk lol.

        Most of our affiliate marketing is done via our own monthly online flip page magazines, so we concentrate on building subscribers to our free magazines, so like building our own ponds to fish in, rather than competing with everyone else trying to fish in the wide opens sea's. (And at the Mercy of Google) Our magazines are 40 or so pages of great content for our niche markets, with up to 40 or more affiliate Ads, so very similar to a magazine you would buy on a newsstand except smaller.

        The other way we differ is that most doing affiliate marketing have been taught to promote single products by using product reviews and so on. We do the exact opposite, for instance with Amazon we build our own SuperStores, like Malls, then we can place a number of Amazon Stores as well as other associated affiliate products within them. In my posts on affiliate marketing I have used the example of one of my Daughters SuperStores for musicians. She has 5 or 6 Amazon stores (Guitars, Drums, Keyboards, Recording equipment and so on) as well as a Poster Store and other associated ClickBank products related to music. So her SuperStore is really a one stop store for musicians, they can find ANYTHING they need in that one store. She also uses an online magazine for musicians to advertise her SuperStore as well as other affiliate offers they may be interested in. (from sunglasses to whatever)

        I understand what you suggest but we would be reluctant to change anything of what we do if it is already working well. Our whole affiliate division is now run by two of our junior girls with one of our shift Supervisors watching over them. We also have staff that layout the magazines ad so on.

        Cheers
        Lindy
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        • Profile picture of the author Medon
          Originally Posted by LindyUK View Post

          Hello Jonathan

          Thank you.

          Affiliate Marketing is only a very small part of our business now, we are now a large Agency offering online services to business's, mainly here in the UK but also to the US.

          In saying that, we still make over US$2.4 million dollars a year from affiliate marketing by doing things very different to most others. I have made posts here in the WF on how we do affiliate marketing, starting with one a few years ago which was a thread about how to make money from Amazon. After a while I encouraged a few to copy my posts into a word doc for reference, and someone told me it came to about 40 pages. If that was right it proves women can talk lol.

          Most of our affiliate marketing is done via our own monthly online flip page magazines, so we concentrate on building subscribers to our free magazines, so like building our own ponds to fish in, rather than competing with everyone else trying to fish in the wide opens sea's. (And at the Mercy of Google) Our magazines are 40 or so pages of great content for our niche markets, with up to 40 or more affiliate Ads, so very similar to a magazine you would buy on a newsstand except smaller.

          The other way we differ is that most doing affiliate marketing have been taught to promote single products by using product reviews and so on. We do the exact opposite, for instance with Amazon we build our own SuperStores, like Malls, then we can place a number of Amazon Stores as well as other associated affiliate products within them. In my posts on affiliate marketing I have used the example of one of my Daughters SuperStores for musicians. She has 5 or 6 Amazon stores (Guitars, Drums, Keyboards, Recording equipment and so on) as well as a Poster Store and other associated ClickBank products related to music. So her SuperStore is really a one stop store for musicians, they can find ANYTHING they need in that one store. She also uses an online magazine for musicians to advertise her SuperStore as well as other affiliate offers they may be interested in. (from sunglasses to whatever)

          I understand what you suggest but we would be reluctant to change anything of what we do if it is already working well. Our whole affiliate division is now run by two of our junior girls with one of our shift Supervisors watching over them. We also have staff that layout the magazines ad so on.

          Cheers
          Lindy
          Lindy, I always find your posts loaded with the right info newbie marketers need to succeed online. Ever thought about creating a guide/e-product on the info you post.
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      • Profile picture of the author Medon
        Originally Posted by Jonathan 2.0 View Post

        @Lindy. Congrats on your success. : ) It would be interesting to see if you focused more on your Copy/Offer whether it would increase your conversions. Sometimes People get stuck with what works for them rather than trying something new.
        Sometimes, people, indeed, get stuck with what works for them. I think there is a good reason for doing that. Naturally, human beings are averse to change. Supposing you change and then it stops working for you? What happens?
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  • Profile picture of the author Medon
    Obviously, @ LindyUK has hit the nail on the head. She has finished it all. This is exactly what I was looking for. No wonder the ad brings home $200 K annually. Key points in her post:
    1.Combine text and images
    2. Images and even the text must be attractive. Use bright colours3. The text should be short but highlight key things
    3. Use animations attract the eye.
    What else have I not mentioned from LindyUK
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  • Profile picture of the author prabathJay
    Advertising that delivers results is based on effective messaging, not glamor shots and stellar video. The people who focus on making truly wonderful looking ads are usually:
    • Advertising agencies looking to win industry awards.
    • Businesses that ran out of things to say about their product.
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    • Profile picture of the author Medon
      Originally Posted by prabathJay View Post

      Advertising that delivers results is based on effective messaging, not glamor shots and stellar video. The people who focus on making truly wonderful looking ads are usually:
      • Advertising agencies looking to win industry awards.
      • Businesses that ran out of things to say about their product.
      But honestly, the more attractive an ad is the more likely it will drive the message home. It convinces the visitor to click on it and buy the item. Don't you think so?
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  • Profile picture of the author LindyUK
    Hello Medon

    No I havn't. Just too busy running our Agency, we are constantly finding new services that we can add or coming up with new business ideas. We have some large whiteboards in our office suite and we add our plans for new services on one of them, then new business ideas on another one.

    One time Jem (one of our Supervisors) told us we had better stop adding new things to our whiteboards, she said our staff were just about to kill us. lol.

    As it is my Dad says he will have to live until he is 100 just to complete what we have planned out so far, but he is as guilty as I am in coming up with new ideas.

    Cheers
    Lindy
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    • Profile picture of the author Medon
      Originally Posted by LindyUK View Post

      Hello Medon

      No I havn't. Just too busy running our Agency, we are constantly finding new services that we can add or coming up with new business ideas. We have some large whiteboards in our office suite and we add our plans for new services on one of them, then new business ideas on another one.

      One time Jem (one of our Supervisors) told us we had better stop adding new things to our whiteboards, she said our staff were just about to kill us. lol.

      As it is my Dad says he will have to live until he is 100 just to complete what we have planned out so far, but he is as guilty as I am in coming up with new ideas.

      Cheers
      Lindy
      Great to hear that Lindy, where is the Agency based? and what are the new services you have so far implemented in 1019 and those you plan to introduce in 2020?
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      • Profile picture of the author LindyUK
        Originally Posted by Medon View Post

        Great to hear that Lindy, where is the Agency based? and what are the new services you have so far implemented in 1019 and those you plan to introduce in 2020?

        Hello Medon

        Our Agency is based in England. We operate from our home in Sussex, between London and Brighton, about a 10 minute drive from our small town.. Our home is a 240 + years old Manor House that was built from the ruins of a castle that was near 1000 years old itself. (We bought the home when it had been unlived in for about 50 years, took 5 years to renovate it all.)

        It is on 24 acres of parkland with our own herd of wild deer and other animals including hedgehogs, fox's, hares and rabbits and so on. It is absolutely huge, 2 main stories plus attic rooms that were female servant quarters. To give you an idea of the size, it has 24 bedrooms including the attic rooms and men's servant quarters built over the coachhouse and stables. About 40 or so rooms in all, our office suite is a large former drawing room on the second story. We could likely have a 100 staff working here and wouldn't be tripping over them, lol,

        We have 86 staff including 56 girls who work here, 16 who work from other countries like Romania, Phillipines and India, and 14 sales people who cover England. Our girls work over 3 shifts so we operate 7 days a week 24 hours a day. Weekends are minimal with only support staff working unless we are very busy. We cover mainly the UK and US, but do some work in Australia and Canada.

        As far as services we have added or going to add, we don't tell. lol. I know a couple of others from the UK that own Agencies who lurk around in here. Again we operate in very different ways to most other Agencies, one example being we hide our websites, which is the exact opposite to what most other business's want to do. They are trying to be found by Google search, where we hide from it. We base our thinking on warfare, from a 2000+ year old book called the Art Of War, by a Chinese General named Sun Tzu, as well as more modern military thinking including the German Blitzkrieg, German WaffenSS and our own UK SAS Special Forces. A lot of this has to do with operating in stealth mode, so our enemy (our competition) can not learn much about us, but we can learn nearly everything about them. Then the Blitzkrieg is about taking fast action by attacking before our competition can rally themselves. So for instance this might be releasing a new service before our competition even knows it exists. Pretty much everything we do is in our own way, mostly the exact opposite to what others do. So that's a little bit about us.


        Cheers
        Lindy
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    • Profile picture of the author Jeffery



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      Entrepreneurs starting out and small businesses without giant staffs and budgets.

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      • Profile picture of the author Medon
        Originally Posted by Jeffery View Post




        In this ad, no effort was made to make it eye catching and I think it explains why I saw Lindy's version first. So I would conclude that optimising on the colors can help a marketer increase conversion
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        • Profile picture of the author Jeffery
          Originally Posted by Medon View Post

          In this ad, no effort was made to make it eye catching and I think it explains why I saw Lindy's version first. So I would conclude that optimising on the colors can help a marketer increase conversion
          When using ads with images and without a call to action to increase conversions the marketer relies only on the images to target the market.

          Lindy's first ad is colorful and targets pretty women. Lindy's second version of the ad is more colorful and and targets pretty "working women" i.e. the bulldozer being a subliminal message. To her credit it could have been a police car or fire truck to convey the subliminal message.

          My version of the ad targets women that subliminally want to transform from a "drab look" to a colorful look, i.e. before and after which also serves as a subliminal call to action.

          Both ads are classy and colorful for a boutique targeting different target markets. Both ads will cause a visitor to linger at least one more second.



          Keep in mind that we are using basic images for illustration purposes and we are not using professional images.
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          Entrepreneurs starting out and small businesses without giant staffs and budgets.

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          • Profile picture of the author Medon
            Originally Posted by Jeffery View Post

            When using ads with images and without a call to action to increase conversions the marketer relies only on the images to target the market.

            Lindy's first ad is colorful and targets pretty women. Lindy's second version of the ad is more colorful and and targets pretty "working women" i.e. the bulldozer being a subliminal message. To her credit it could have been a police car or fire truck to convey the subliminal message.

            My version of the ad targets women that subliminally want to transform from a "drab look" to a colorful look, i.e. before and after which also serves as a subliminal call to action.

            Both ads are classy and colorful for a boutique targeting different target markets. Both ads will cause a visitor to linger at least one more second.



            Keep in mind that we are using basic images for illustration purposes and we are not using professional images.
            It is true, the images are basic but never the less they have illustrated the point. Colours / images and even the wording can make a visitor linger around for some time.
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    • Profile picture of the author LindyUK
      So I mentioned a Bulldozer, so here is an example. Pretty rough I know, I made it in a couple of minutes.




      But what are you Guys looking at? The Cat or the Kitten? lol. Truthfully, what attracted your attention first and the most to this image? (Even though you likely don't see photos of Caterpillars that often)

      If it was just a photo of the Caterpillar it wouldn't attract your attention as much, especially if the Ad is placed within other distracting content. We certainly need some copy there, but the fact is we wouldn't even be reading the copy unless we were first attracted to the Ad.

      The old advertising saying that Sex Sells is very true, so an image including a pretty girl will attract more attention than just a straight product shot. At least with you Guys who fall for it every time, likely without even being aware of it. lol.

      In the One Honey Boutique example, women are not so much attracted by the girl herself, but by the dress and how it looks on her, so she is still playing a very important role in that Ad.

      You have to attract attention to an Ad before you can get any click through's or conversions. The reason I think the visual is more important than the copy.

      Just another Lindy thought to prove my point: If you lived back in the caveman days and came across a sign that read "Watch Out for Man Eating Dinosaurs", then there was a dirty great man eating Dinosaur standing right behind it, looking right at you, what are you going to take notice of first, the visual or the copy?


      Cheers
      Lindy
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      • Profile picture of the author DWolfe
        Originally Posted by LindyUK View Post

        So I mentioned a Bulldozer, so here is an example. Pretty rough I know, I made it in a couple of minutes.




        But what are you Guys looking at? ?

        Cheers
        Lindy
        Looking at Parker Shnabel's D6 from the first season of Gold Rush of course. Is that his new girl friend by the way
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        • Profile picture of the author LindyUK
          Originally Posted by DWolfe View Post

          Looking at Parker Shnabel's D6 from the first season of Gold Rush of course. Is that his new girl friend by the way

          Hello DWolfe

          Yeah yeah yeah, I believe you. NOT !!! lol

          Lindy
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        • Profile picture of the author Medon
          Originally Posted by DWolfe View Post

          Looking at Parker Shnabel's D6 from the first season of Gold Rush of course. Is that his new girl friend by the way
          To me, the ad is eye catching and so I would spent an extra second to get the message it carries. And then, consider buying the product it is advertising.
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  • Profile picture of the author Ivan Pupyshev
    I think the most vital thing for visual ads is an ability to represent customer's experience - life choices, ideas and a social status. In other words, you should make ads custom, even if you're targeting a large scale audience. Just try to look deeper in their thoughts, not just their needs.
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  • Profile picture of the author Musitrature
    You can do something exceptional in your ads. It has a chance to increase visibility.
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  • Profile picture of the author Jeffery
    Next time I visit the U.K. please, pretty please introduce me to Anna
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    Entrepreneurs starting out and small businesses without giant staffs and budgets.

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  • Profile picture of the author JPs copy
    I think the most important takeaway is always trying to improve your ad whether it's the copy or the design.

    Then continuing to learn what works and what doesn't.

    If there are certain designs or photos that are more more effective, use them. If there's copy that works better, use a similar structure.

    Some strategies work better than others, but you won't know until you test.
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    John Peters | Copywriter of Things & Direct Response Guy
    john-peters.net

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