In-House vs Marketing Agency - which one is better?

by WF Will Administrator
11 replies
Hey Warriors!

I've often come across this question/debate "Should I hire an in-house marketer or work with a marketing agency?" within my network of business owners and entrepreneurs.

Curious as to what your thoughts are on this?

Most of the time, these are the points that people bring up:

In-House Marketers
  • Cost Effective
  • Creative Control
  • More committed & deeper understanding of your brand
  • Limited Experience
  • Turnover
Agencies
  • More experience, diverse skills & resources
  • Gets job done on time / faster turnaround
  • Quick to adapt
  • Too many clients & not enough time
#agency #debate #entrepreneurship #inhouse #marketing
Avatar of Unregistered
  • Profile picture of the author palmtreelife
    Yup, I grapple with this sometimes as well.

    I find the agencies create GREAT content, but don't always hit the message I was going for.

    I think you missed a couple cons for the Agencies that are the pros of In-House...not always cost effective and not as much creative control.

    I think the sweet spot is working with very small "agencies". These self-proclaimed agencies will have 1-3 people as they work to build their portfolio.

    This usually means they are more cost effective, more attentive and responsive, allow for more creative control by me, and they are committed because they want me to spread the word that they are good....and get repeat business of course.

    They would more or less have all the pros of the the in-house marketers and bigger agencies.

    And the outsourcing allows me to focus on what I do best in the business, which is really what we're all trying to do, without sacrificing the quality.
    {{ DiscussionBoard.errors[11537754].message }}
  • Profile picture of the author Medon
    I support! Working with an agency is far much better. It is cost-effective- no monthly or overhead expenses to pay and supervision. Once Assigned the task, they will work hard to achieve their goal. A smaller agency is much better even though, yo get starved from the experience you are likely to get from the big agencies.
    {{ DiscussionBoard.errors[11537883].message }}
  • Profile picture of the author Julien Sorel
    In-House Marketers

    We all know that agencies charge high (unnecessary) fees.
    It's best to work with a freelancer, I've seen the benefit of it.
    Thanks to the freelancer I worked with a few months ago, I got great results.
    {{ DiscussionBoard.errors[11538494].message }}
  • Profile picture of the author Arab Mmo
    In-House Marketers for sure
    {{ DiscussionBoard.errors[11538832].message }}
  • Profile picture of the author gloriousbach
    I think that before going to an agency, you should at least have one person at your business that works in the area (i.e. in-house). The added advantage of this is that the in-house member can improve their knowledge and take over some the functions of the agency should you decide to part ways.
    {{ DiscussionBoard.errors[11539128].message }}
  • Marketing Agency is better to hire....
    {{ DiscussionBoard.errors[11539150].message }}
  • Profile picture of the author luciesmazanska
    they both have their pros and cons. But if you must use an agency, it is best to work with small agencies as they cost loss and are more likely to deliver results without your worrying about being in charge of a campaign.
    {{ DiscussionBoard.errors[11539184].message }}
  • Profile picture of the author robertsmith4493
    Hi WF Will,

    As you know, in house digital marketer or digital marketing agency both have their own pros and cons as you described in your question. Right? But you can do one thing that hires a digital marketing agency which has a few numbers of a person in their team. As they want to establish their presence in the digital marketing services world so probably they'll give you a budgeted quote and full dedication to your digital marketing process. Because they want to build a long term relationship with their clients. And you will get most of the advantage after choosing a digital marketing company like:

    1) Cost-Effective.
    2) More committed & deeper understanding of your brand.
    3) More experience, diverse skills & resources.
    4) Gets the job done on time / faster turnaround.
    5) Quick to adapt.

    So it is better to hire a Digital Marketing agency this will save not only your money but also your time. Thanks.
    {{ DiscussionBoard.errors[11539531].message }}
  • Profile picture of the author MDSOnline
    Whenever a business owner thinks about increasing value for his/her marketing expenditure, the most pertinent question that strikes the mind is: whether to maintain an in-house marketing team or delegate the task to an external marketing agency. While both the options have their own merits, it is advisable to look at the constituent merits before arriving at a decision.
    An internal marketing team has good understanding of the company's culture, clear knowledge of the products and services. There is strong team spirit that enables achieving goals faster. Moreover, underperforming members can be mentored. And higher performing ones could be incentivized to perform further up.
    On the other hand, an external marketing agency has immense experience in handling products and services of various companies and therefore is conversant with prudent marketing tactics. Moreover, an external agency's revenue depends upon the marketing results so it will try very hard to achieve the given targets. So, what is the yardstick for deciding over the question? It is the budget, whether fixed or variable. If an entrepreneur has a fixed budget then external agencies are recommended or else have an in-house team
    {{ DiscussionBoard.errors[11541343].message }}
  • Profile picture of the author digital dhruv
    Its always the digital marketing agency which gives you 100% satisfactory work.
    The professionalism and the excellent skills in the team work provides the perfect output. To know different agency present nearby you.
    {{ DiscussionBoard.errors[11541697].message }}
  • Profile picture of the author newbieleoling
    Go for both. Can your in-house people and attached to to the agencies and learn from them. This train your employees and at the same time know how outside agencies do.
    {{ DiscussionBoard.errors[11541742].message }}
Avatar of Unregistered

Trending Topics