Best business model to sell Wordpress plugins

6 replies
Hi, fellow Warriors - hope you're well.

I have recently come across these two business models, and wanted your opinion on what's "best".

Model 1:

- Create a Wordpress plugin

- Set up an affiliate program for it

- Do a product launch

- Rinse and repeat 10+ times

Model 2:

- Create 10 Wordpress plugins

- Create one single offer for a "membership" where people can signup and get access to all plugins. Examples of this:

thrivethemes.com/membership-pricing

premium.wpmudev.org

- Set up an affiliate program for this one single membership so affiliates can promote it (evergreen - not product launch)

- Do content marketing

What do you think?

Thanks in advance!
#business #model #plugins #sell #wordpress
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  • It is also possible to make a combination of these models.

    You can for example create a core plugin, and then develop addons.
    Example: wpdatatables.com/addons/
    Example: wpbakery.com/addons/

    For those who want everything, you could also offer an option to purchase all, and have this as a high price & high value product that also will be attractive for affiliates.

    Edit: just realized this was an old post.
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  • Profile picture of the author cmsminds
    Both of the Business Models are good. I think you should also try to offer buy 1 get 1 free kind of deals for your business models. It can really work. You should offer to buy any 2 plugins and pay for 1 plugin scheme.
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  • If you can get affiliates on board and its an attractive plugin, go with model 1 and offer model 2 as an upsell and cross-sell it regularly via email to the buyers of the first plugin.
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  • Profile picture of the author savidge4
    Originally Posted by perneali45 View Post

    Hi, fellow Warriors - hope you're well.

    I have recently come across these two business models, and wanted your opinion on what's "best".

    Model 1:

    - Create a Wordpress plugin

    - Set up an affiliate program for it

    - Do a product launch

    - Rinse and repeat 10+ times

    Model 2:

    - Create 10 Wordpress plugins

    - Create one single offer for a "membership" where people can signup and get access to all plugins. Examples of this:

    thrivethemes.com/membership-pricing

    premium.wpmudev.org

    - Set up an affiliate program for this one single membership so affiliates can promote it (evergreen - not product launch)

    - Do content marketing

    What do you think?

    Thanks in advance!
    Before I could suggest one or the other.. have you ever developed a WordPress plugin and are you aware of the actual work involved in maintain and updating ONE plugin let alone 10? The workload would be beyond daunting - BEYOND DAUNTING
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    Success is an ACT not an idea
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  • Profile picture of the author superowid
    Model 2 - Membership is the best in my opinion. You build your list much better this way. You can make all members to be your affiliate and get trusted testimonials, because they use your product as well. So, start with it! Good luck!
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  • Profile picture of the author Chris-
    Here's a thread about someone who made $25k in a short time with a WordPress plugin . . .

    https://www.warriorforum.com/war-roo...t-content.html

    Hope that gives you some useful info, although some things might have changed since then.

    Chris
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