I have previously worked as a Marketing Exec in a broad marketing role and am looking to move into a digital marketing role - I need to prepare a presentation of a campaign outline for how I would plan and run a campaign for a charity to increase event participation. I am going to discuss targeting correct audience, PPC - ad grants, display, social media (youtube, facebook, twitter), SEO - keywords. Am I missing something huge? Im finding it difficult as I dont have experience with these channels so any help would be massively appreciated!!