Digital Marketing Campaign help

19 replies
Hi

I have previously worked as a Marketing Exec in a broad marketing role and am looking to move into a digital marketing role - I need to prepare a presentation of a campaign outline for how I would plan and run a campaign for a charity to increase event participation. I am going to discuss targeting correct audience, PPC - ad grants, display, social media (youtube, facebook, twitter), SEO - keywords. Am I missing something huge? Im finding it difficult as I dont have experience with these channels so any help would be massively appreciated!!

Thank you
#campaign #digital #marketing
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  • Profile picture of the author Carter M
    I think you have pretty much everything covered. I'd say Facebook is your biggest asset when advertising a local charity event. Creating an event page and sharing it with your friends is a great way to start. Offline marketing (distributing flyers, etc) could also work great.

    I don't know the exact date of your event, but SEO takes time. You won't rank for your desired keywords overnight, more like a few months.
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  • Profile picture of the author Arab Mmo
    You can explore Fundraisers for Facebook as an option
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  • for promoting your business you can do local listing and social media sharing like Facebook, Twitter, Instagram, Linkedin
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  • Profile picture of the author sftslab
    you can search for help in eywa media.
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  • Profile picture of the author DABK
    How about reaching previous participants? Do they have their email addresses? Do they have any email list?
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  • Profile picture of the author John Harry
    Hope you are doing good. Before switching to Digital marketing field you already know much about it. You can learn SEO techniques and SMM campaigns & community management from different sources. Lastly, I would like to say, you get real experience only after practically dig into that field under the guidance of your seniors.
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  • Profile picture of the author AzieDesigns
    Targetting local public, your best bet would be social media and make your event go viral by putting in an extra dime on Facebook.

    Try it out a couple days and analyze the results.
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  • Profile picture of the author alexjame
    Good and you have selected all the good channels and Google Adwords, Facebook and Twitter is the main platform for promoting your business. If you will need any help you can ask and so many expert will available online at this platform!
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  • Promoting your charity to increase event participation can include:


    Search Engine Optimization

    Pay Per Click
    Organic Traffic Generation through blogs and articles
    Organic Directory and Search Engine placements via a website
    Social Media Shout-Outs
    Social Media Fund Raising
    Banner advertising
    Offline advertising such as Recycled Leaflet distribution
    Mailing systems
    Solo Ads
    Traffic Exchanges


    Highlighting your fund raising skills and qualities can be free or paid depending on whether there is a budget for marketing the awareness of the charity event but over time there is a lot that you can achieve for free.
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  • Profile picture of the author jamesandersonicb
    You covered everything perfectly, there is a need just one thing while setting the audience just take a look at your market. where you targeting is this really related to you. And try to work more SEO this will show a long-time asset.
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  • Profile picture of the author albertocosta
    5 steps to plan your digital campaigns.

    1. Plan your campaign goals (SMART)
    2. Profiler your target audience
    3. Write custom messages
    4. Choosing advertising placement channels
    5. Be flexible in your budget planning
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  • Profile picture of the author 55sadhikar
    Facebook is 800 lb guerilla. Uncle sam, aunt suzy; next door neighbour joe; cousin pam everybody is on it. To reach your target audience ; you need to know demographic profile: Age, gender, geo, income , jobs and pair them with interest cluster. For e.g. tatoo interest cluster could be tatoo, body art, body piercing, tatoo magazines.
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  • Profile picture of the author Medon
    It is good that you are targeting the local market. It saves you from using advanced marketing tools like SEO. Facebook and Instagram will do it for you. Also, consider using traditional media like newspapers, radio, and TV.
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  • For local area. Facebook is the best way.
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  • The above mention by you looks great, before anything else, think about your audience. Who are they? then you can prepare your plan to target them. For example if the event is local then no point advertising it nationally as people may not be able to attend.

    Depending budget, in terms of channels use both online and offline. Online including PPC, Social Media and for offline include flyers, magazine inserts.

    Good luck
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  • I think you have pretty much covered everything, digital marketing is an incredible career for anyone to engage in, reaching out through a blog site and article website to gain organic traction is a real digital marketers goal.
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    • Profile picture of the author Medon
      Originally Posted by newbiehelpinghands View Post

      I think you have pretty much covered everything, digital marketing is an incredible career for anyone to engage in, reaching out through a blog site and article website to gain organic traction is a real digital marketers goal.
      I agree, so the first thing is to identify your audience. Once it is done, find out where they hang most. Then market yourself on the social media and websites.
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  • Profile picture of the author Huenelde
    Use the social networks Facebook, Twitter, Instagram. You can also try promotion on thematic forums. It also helps in promoting the site.
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  • Profile picture of the author JUnderwood
    A lot of advice and I agree that social networks will help in the promotion.
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