Why don't people use simple capture pages?

8 replies
Hey guys, i'm new to funnels and want to know something.

I notice a lot of people have sales pages (landing page) with testimonials and a lot of copyrighting.

why not just use a one attention grabbing capture page asking for email?
#capture #pages #people #simple
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  • Profile picture of the author agmccall
    you are talking about 2 different things. Sales page and Capture page, so which one is your question about

    al
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  • Profile picture of the author ChrisBa
    Some people do use this. It all depends on traffic source, offer, niche, demographics, etc

    It's all about split testing to see what coverts best for you in your scenario.
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  • They do.

    For some, they build engagement BEFORE they send people to a sales page. In that case, it's possible to send people directly to a sales page and get the results you're after.

    If there's no engagement BEFORE you send traffic to a sales page, then you either have a very targeted product that solves a very specific problem, and your targeting in on point.

    In any other situation, the way to do it would be to send traffic to a capture page so you can build an email list and follow up regularly with them.

    Keep in mind: Sending people to a very short capture page with just a headline and an optin form, is not going to work the way it used to. It's been done to death, and it has been ruined by incompetent people who went to bed last night with no skills, and woke up this morning calling themselves marketers.

    My advice is to ENGAGE your readers/visitors BEFORE they get on your email list. If you don't, they will have already set their expectations about you, based on past experiences.

    And most often, those experiences haven't been good for them.

    By the way - a result is NOT how many sign ups you get on your capture page. Those are vanity metrics. People sign up on pages to download reports, not read emails. <=== That's important too.
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    • Profile picture of the author MosesThaGod
      Wow thanks for the information. Can you give me an example of how to engage them?
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  • Profile picture of the author jhon stacol
    Some use it but it really can depend on what is your product niche and what kind of customers comes to your site.
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  • Profile picture of the author newbieleoling
    You need to get your basic knowledge on landing page, sales page and capture page.

    A quick answer your question, is depend on goal and strategy of that IM.
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  • Profile picture of the author Medon
    Originally Posted by MosesThaGod View Post

    Hey guys, i'm new to funnels and want to know something.

    I notice a lot of people have sales pages (landing page) with testimonials and a lot of copyrighting.

    why not just use a one attention grabbing capture page asking for email?
    Although you have two questions in one, I will choose to talk about testimonials. The landing page determines whether the visitor spends an extra second on your website or not. So, the latest trend is to have testimonials posted there. It helps the visitor to gloss over what people think about you. It helps to convince them to buy your products.
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    • Profile picture of the author MosesThaGod
      Ah ok thanks. But why not just create an email submit form to capture their emails? then do testimonials via the funnel
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