Doing no paid advertising whatsoever, I average about $2000 per month in sales.
I just ran a labor day special this past weekend, and I had my price at $45...this resulted in 36 sales over the 4-day weekend.
I know that I have a product that people want, but they all find me through YouTube. Therefore, they already "know me" prior to coming to my website.
I'm wondering if it is worth it to start using Facebook ads to drive traffic to my site, which only has the $59 product for sale?
I'd be dealing with completely "cold traffic" and I'm not sure if just this one $59 product is enough to cover the cost of ad spend.
Does anyone else use paid advertising for just one single, low-cost digital product like this?