Is it worth it to use paid advertising for just 1 single product that costs $59?

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Hey, I've never used paid advertising before. I do have a product that sells fairly well though. I have found that the best price point for my product is around $45 to $59.

Doing no paid advertising whatsoever, I average about $2000 per month in sales.

I just ran a labor day special this past weekend, and I had my price at $45...this resulted in 36 sales over the 4-day weekend.

I know that I have a product that people want, but they all find me through YouTube. Therefore, they already "know me" prior to coming to my website.

I'm wondering if it is worth it to start using Facebook ads to drive traffic to my site, which only has the $59 product for sale?

I'd be dealing with completely "cold traffic" and I'm not sure if just this one $59 product is enough to cover the cost of ad spend.

Does anyone else use paid advertising for just one single, low-cost digital product like this?
#$59 #advertising #costs #paid #product #single #worth
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  • Profile picture of the author Frank Donovan
    The selling price is irrelevant. What matters is your net profit margin.

    As it's a digital product, the cost of delivery is likely to be negligible to low. What's your cost of production? Are there any ongoing expenses? If the $59 is mostly profit, it would be a fairly simple exercise to test a paid advertising campaign and measure the response. If it results in increased sales and you end up making more than you spend, you'll have your answer.
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  • Profile picture of the author tryinhere
    To many if's, but's and maybe's in there, as there would be learning curves etc, but if you were to quietly go about things then yes for sure you should well and truly be able to make a profit on that.

    Everything is test as they say, and for anyone to say yes or no and not know anything about you and or your product would be a hard call. 2 people could run ads for the same product, one will bring it home the other would fail badly.

    But with that $59 is a big bit of apple pie and it seems your product converts well, so given that information, I would hazard a yes give it a go but take some time to learn with a few basics and you should be good.
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  • Profile picture of the author Ankit Khandelwal
    Before Start Advertising Check your target Audience and which channel you are going to target like the Facebook ad or Instagram or Google ads. What Profit you get per sale and how much you can spend on per ads to get ROI or ROAS (Return of per ad spend). If you makeing more then you spend (getting good ROI) then you'll have your answer.
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  • Profile picture of the author dave_hermansen
    As Frank Donovan pointed out, the one key thing missing from your question is your profit per sale. Also missing is whether or not these may become repeat customers. If you are paying $54 for a product you are selling for $59, the answer would be "no, the advertising won't pay for itself."

    If you are paying $10 for that product, definitely give paid advertising a shot. We have sites selling products that sell for half that price (and cost us $5) that are doing very well with Facebook advertising ($8-10,000 profit per month).
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    • Profile picture of the author Bkelly301
      Hey thanks for the replies.

      To answer your question about cost...it is a digital product which is already made, so it costs me nothing to produce.

      As of now, I don't have any additional products to sell, just this one.

      My concern is that I'd be trying to sell to "cold traffic", whereas my business model that I have going on now is pretty much all "warm traffic".
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  • Profile picture of the author DIABL0
    Test

    I would drive paid traffic to a squeeze page and collect their email (build list) by offering a free gift that is relative to what you are trying to sell.

    Then you can follow up and promote other offers at very little cost.
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    • Profile picture of the author Steve L
      Originally Posted by DIABL0 View Post

      Test

      I would drive paid traffic to a squeeze page and collect their email (build list) by offering a free gift that is relative to what you are trying to sell.

      Then you can follow up and promote other offers at very little cost.
      I'm a fan of this strategy. The traffic from the ad will be fairly cold in that you haven't earned their trust yet. The exception being if the ad is also an endorsement from another marketer to their own list. If it's from a PPC ad it'll be pretty cold. Help them achieve a smaller win first before asking for the sale. Develop that trust. You can also create an email sequence that will help you sell more efficiently using follow-up.
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      • Profile picture of the author Bkelly301
        Originally Posted by Steve L View Post

        I'm a fan of this strategy. The traffic from the ad will be fairly cold in that you haven't earned their trust yet. The exception being if the ad is also an endorsement from another marketer to their own list. If it's from a PPC ad it'll be pretty cold. Help them achieve a smaller win first before asking for the sale. Develop that trust. You can also create an email sequence that will help you sell more efficiently using follow-up.
        I'm wondering what your thoughts are on just simply driving people to the home page of my website?

        My homepage gives the option to join as a free member of my site, or just sign up right away as a full access member. The free membership option gets them onto my prospect list, which has a 5-part email sequence that is designed to sell the $59 full access membership. The free membership also gives them access to all of my free material which they can go through at their own pace.

        Between the email sequence and the free membership, a percentage of people want to pay the $59 to become a full access member.

        I'm wondering if it is a good idea to just simply drive paid traffic to my website homepage since it seems to be working as is? The main difference is that the people are getting to my homepage now after first finding me on YouTube, wheras by using paid ads, they will have no knowledge about who I am....but the website is designed to address that.

        Thoughts?
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        • Profile picture of the author Steve L
          Originally Posted by Bkelly301 View Post

          I'm wondering what your thoughts are on just simply driving people to the home page of my website?

          My homepage gives the option to join as a free member of my site, or just sign up right away as a full access member. The free membership option gets them onto my prospect list, which has a 5-part email sequence that is designed to sell the $59 full access membership. The free membership also gives them access to all of my free material which they can go through at their own pace.

          Between the email sequence and the free membership, a percentage of people want to pay the $59 to become a full access member.

          I'm wondering if it is a good idea to just simply drive paid traffic to my website homepage since it seems to be working as is? The main difference is that the people are getting to my homepage now after first finding me on YouTube, wheras by using paid ads, they will have no knowledge about who I am....but the website is designed to address that.

          Thoughts?
          Gotcha, yea I think it's definitely worth trying since you seem to have a proven product and sequence. There's a lot to know on the Google Ad side of course, assuming that's the ad channel you were planning on experimenting with.

          There's also a lot of email segmentation and website personalization you can do that'll increase overall conversion rates as well. Like for example, somebody searching "rock guitar lessons" would land on your homepage and your homepage copy could offer 'rock guitar lessons' specifically just to that visitor. The general idea is that not every customer has the same reason for caring about your product. The more you personalize the copy to speak to their specific desires and situation the better your conversion rates will be.
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          • Profile picture of the author Bkelly301
            Originally Posted by Steve L View Post

            Gotcha, yea I think it's definitely worth trying since you seem to have a proven product and sequence. There's a lot to know on the Google Ad side of course, assuming that's the ad channel you were planning on experimenting with.

            There's also a lot of email segmentation and website personalization you can do that'll increase overall conversion rates as well. Like for example, somebody searching "rock guitar lessons" would land on your homepage and your homepage copy could offer 'rock guitar lessons' specifically just to that visitor. The general idea is that not every customer has the same reason for caring about your product. The more you personalize the copy to speak to their specific desires and situation the better your conversion rates will be.
            Nice! I didn't know this was possible.

            I was thinking of advertising on Facebook to start out, but I'm not sure. I literally have zero knowledge of how to do the paid ads thing, which is why I'm nervous to get started!
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            • Profile picture of the author Steve L
              Originally Posted by Bkelly301 View Post

              Nice! I didn't know this was possible.

              I was thinking of advertising on Facebook to start out, but I'm not sure. I literally have zero knowledge of how to do the paid ads thing, which is why I'm nervous to get started!
              Yea, I use Drip and RightMessage for email marketing automation and site personalization. I've only used RightMessage for clients but soon I plan on deploying on my site.

              Regarding Facebook Ads, I think it could work for your product. There's a lot to know about properly setting up the campaign though. A bunch of ad types, etc. If you have any specific questions feel free to PM me I might be able to help.
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              • Profile picture of the author Bkelly301
                Originally Posted by Steve L View Post

                Yea, I use Drip and RightMessage for email marketing automation and site personalization. I've only used RightMessage for clients but soon I plan on deploying on my site.

                Regarding Facebook Ads, I think it could work for your product. There's a lot to know about properly setting up the campaign though. A bunch of ad types, etc. If you have any specific questions feel free to PM me I might be able to help.
                Awesome. I might just take you up on that. Thanks for the offer!
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        • Profile picture of the author tryinhere
          Originally Posted by Bkelly301 View Post


          I'm wondering if it is a good idea to just simply drive paid traffic to my website homepage since it seems to be working as is? The main difference is that the people are getting to my homepage now after first finding me on YouTube, wheras by using paid ads, they will have no knowledge about who I am....but the website is designed to address that.

          Thoughts?
          Can you not do this, set up a page on your website and add the you tube video to that (or add the video to your home page), then next to / under the video promote your free offer / and or upgrade now.

          ie build you own land page with the video and the offer below that.

          your marketing would be focused trialing the free offer, as it will be low resistance and then they would hit your email sequence / some may choose to update straight away and in a way these could cover the costs plus some to drive the traffic to your free offer per se
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        • Profile picture of the author savidge4
          Originally Posted by Bkelly301 View Post

          I'm wondering what your thoughts are on just simply driving people to the home page of my website?
          I am going to answer this with a big fat NO

          No you do not want to do this... replicate it at yoursite.com/facebook-ad maybe, but straight to yoursite.com NO. How would you know how effective your facebook efforts are? On your end there would be NO tracking and accountability for the money you are spending in ad spend.

          I think you have mentioned before that you have an e-mail list and a sign up and a this and that and you really have no idea what is coming from where. so you have no idea of what is REALLY working, and what might flat out suck. You want to get bigger badder better, you need to start tracking where your onboarding is coming from and spend your efforts increasing the low performing channels, and further optimizing the channels that are effective.

          So send it to a duplicate of your homepage, that way you can easily identify a facebook sale from the rest of your current funnel.
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          • Profile picture of the author Bkelly301
            Originally Posted by savidge4 View Post

            I am going to answer this with a big fat NO

            No you do not want to do this... replicate it at yoursite.com/facebook-ad maybe, but straight to yoursite.com NO. How would you know how effective your facebook efforts are? On your end there would be NO tracking and accountability for the money you are spending in ad spend.

            I think you have mentioned before that you have an e-mail list and a sign up and a this and that and you really have no idea what is coming from where. so you have no idea of what is REALLY working, and what might flat out suck. You want to get bigger badder better, you need to start tracking where your onboarding is coming from and spend your efforts increasing the low performing channels, and further optimizing the channels that are effective.

            So send it to a duplicate of your homepage, that way you can easily identify a facebook sale from the rest of your current funnel.
            I actually just signed up for Clickmagick yesterday. I'm completely new to "tracking", because I never even knew how I would go about such a thing. I'm super excited to get started with it!
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  • Profile picture of the author Delboy Trotter
    Since this is a digital product, then you'll have no issue producing whatever quantity you want.

    Paid advertising is great if done right. Sorry if I missed it in your OP but is the product an ebook?
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    • Profile picture of the author Bkelly301
      Originally Posted by Delboy Trotter View Post

      Since this is a digital product, then you'll have no issue producing whatever quantity you want.

      Paid advertising is great if done right. Sorry if I missed it in your OP but is the product an ebook?
      No, the product is access to my website. I have a free members area and a paid members area. Paying members pay $59 to access thousands of additional videos.
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  • Profile picture of the author chuckholmes
    You could do an experiment sending your paid traffic to a capture to build your list and offer your product as a one time offer. The immediate sales would help offset or even eliminate the advertising cost and you could build your list for zero out of pocket costs, or very little. Then you could upsell and cross-sell your list other digital products. I would do a test for a few hundred dollars and see what the numbers look like.
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  • Profile picture of the author jamesandersonicb
    There are two conditions in this case if the product selling increase by doing paid campaign then it will ok because if get more orders you can earn more profit after minus the paid bill. And the other thing is if you are not getting any response even starting a paid campaign then its totally useless.
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  • Profile picture of the author ryanbiddulph
    I say, keep making money with warm traffic. If it ain't broke, don't fix it
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    • Profile picture of the author Bkelly301
      Originally Posted by ryanbiddulph View Post

      I say, keep making money with warm traffic. If it ain't broke, don't fix it
      It's not broke, but I still haven't achieved my monthly income goal yet.
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    • Profile picture of the author dave_hermansen
      Originally Posted by ryanbiddulph View Post

      I say, keep making money with warm traffic. If it ain't broke, don't fix it
      Nobody is saying to NOT keep making money the way he is. He's looking for additional revenue and running ads is not going to interfere with his current revenue stream in the least.
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  • Profile picture of the author DOO55
    Since the product is access to your free member area, the first thing you need to do is to drive paid FB traffic to the site to collect prospects email address.
    But make sure to use the fb insight tool to properly target your audience.
    Test first with say $5 - $10 per day and see how it goes before spending more on ad
    Start with two ads on fb split test
    Yes you can make profit with this single product using fb ads or google adwords but if you can find a related higher ticket affiliate product or coaching program, you will make much more profit when following up with your leads.
    Hope this helps
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    • Profile picture of the author Bkelly301
      I'm wondering...

      On my home page, I present both of the options:

      1.) Create a free membership (prospect list)

      2.) Learn more about full access membership (this takes them to the sales page)


      Should I just reduce this to one single option - create free membership?
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      • Profile picture of the author Steve L
        Originally Posted by Bkelly301 View Post

        I'm wondering...

        On my home page, I present both of the options:

        1.) Create a free membership (prospect list)

        2.) Learn more about full access membership (this takes them to the sales page)


        Should I just reduce this to one single option - create free membership?
        Yes, then using personalization software if the subscriber comes back to your homepage they'll see your premium offer instead of the free offer. Since they already have taken advantage of your free offer, no reason to show them that again.
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  • Profile picture of the author Jack Sarlo
    Hi,

    My concern is that I'd be trying to sell to "cold traffic", whereas my business model that I have going on now is pretty much all "warm traffic".
    I don't think you should send paid traffic to your homepage, because like you said that's cold traffic.

    The solution for you is to use a simple sales funnel (assuming you're willing to sell other products you own or affiliate products to your list, or make the membership a monthly/yearly fee).

    You have an optin page giving a lead magnet. This page is designed to collect leads that you'll then follow up via email with useful content (and promoting your paid membership).

    After they optin they can be redirected to a one time offer (oto) page. This page can offer your membership site at a reduced price or in some other way special, this offer only available on this page. This OTO is in place so you can recuperate some or preferable all of your ad spend immediately.

    So in essence you use paid advertising to build your list. And then help them with your emails and promote your paid membership or any other products/aff products.

    How to build a good lead magnet that's another thread... but basically quick to consume e.g. checklist, template, swipe file are usually the best.
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    • Profile picture of the author Bkelly301
      Originally Posted by Jack Sarlo View Post

      Hi,



      I don't think you should send paid traffic to your homepage, because like you said that's cold traffic.

      The solution for you is to use a simple sales funnel (assuming you're willing to sell other products you own or affiliate products to your list, or make the membership a monthly/yearly fee).

      You have an optin page giving a lead magnet. This page is designed to collect leads that you'll then follow up via email with useful content (and promoting your paid membership).

      After they optin they can be redirected to a one time offer (oto) page. This page can offer your membership site at a reduced price or in some other way special, this offer only available on this page. This OTO is in place so you can recuperate some or preferable all of your ad spend immediately.

      So in essence you use paid advertising to build your list. And then help them with your emails and promote your paid membership or any other products/aff products.

      How to build a good lead magnet that's another thread... but basically quick to consume e.g. checklist, template, swipe file are usually the best.
      This all makes sense, but this is essentially saying that it is NOT worth it to send paid traffic to my one and only $59 product.

      I don't have anything else to upsell at this point.
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      • Profile picture of the author Steve L
        Originally Posted by Bkelly301 View Post

        This all makes sense, but this is essentially saying that it is NOT worth it to send paid traffic to my one and only $59 product.

        I don't have anything else to upsell at this point.
        If you can dial in your ad campaign to the point where you're spending say $10 in ads to make a $59 sale, I don't see why that wouldn't be worth it. Sure you're not making as much if you had a backend offer but it's still a 5-to-1 return on ad spend.
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        • Profile picture of the author Bkelly301
          Originally Posted by Steve L View Post

          If you can dial in your ad campaign to the point where you're spending say $10 in ads to make a $59 sale, I don't see why that wouldn't be worth it. Sure you're not making as much if you had a backend offer but it's still a 5-to-1 return on ad spend.
          This would be ideal, and is exactly what I'm aiming to do
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      • Profile picture of the author Jack Sarlo
        Originally Posted by Bkelly301 View Post

        This all makes sense, but this is essentially saying that it is NOT worth it to send paid traffic to my one and only $59 product.

        I don't have anything else to upsell at this point.
        Right I guess. It will only be profitable if you spend less than $59 on ads per sale you make.
        Example: If you make 1 sale after spending $58 on ads you make $1 profit.

        If you know the average cost per lead for your niche (IM is about $3) and your optin conversion rate... you might be able to calculate your cost to earn one sale.
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  • Profile picture of the author grandstar
    What matters is your EPC. If the EPC is higher than your CPC, you're in profit.

    You were however silent about what niche you're in but if it's affiliate marketing, there's a massive traffic for it on FaceBook.

    Your first task is getting approval on Facebook.

    Note that FaceBook is interruption marketing. You therefore need an attractive image to interrupt and grab the minds of of those browsing. I would also advise you to darken whatever picture you aim to use. To darken a picture, simply load it unto Canva and use "contrast" to darken it. It will make it standout like a Native Ad.
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  • Profile picture of the author ObrenJ
    I think a good question to ask yourself as well is why to limit yourself to the one product?

    Do you feel like there's no room for a good, solid upsell or adding a high-ticket product? Or do you simply lack the time/ideas to do it?

    I would be stressed out about not maximizing my profits.
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    • Profile picture of the author Bkelly301
      Originally Posted by ObrenJ View Post

      I think a good question to ask yourself as well is why to limit yourself to the one product?

      Do you feel like there's no room for a good, solid upsell or adding a high-ticket product? Or do you simply lack the time/ideas to do it?

      I would be stressed out about not maximizing my profits.
      You're new here to this forum, so you don't know about my posting history. I've tried many different ways before to turn my one product into multiple, but I always end up at the same conclusion which is that people want what I am selling as a whole, and not just parts of it.
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  • Profile picture of the author nooman ahmed
    hello
    I'd suggest building a list (email list) through the paid traffic and then selling your product through the list as most people dont buy the first time they see something. Once they are in your email list you can promote to them as much as you like as that is now traffic you own.

    hope this helps!
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  • Profile picture of the author White Pearl
    It really depends , the product price is not the point.
    The point is how much it cost you + how targetted the fb leads are so you convert well.
    If your $59 product have a HOT audince , can sell like 10 units for every $30-$50 spent not a bad deal at all.
    Its about optimizing.
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  • Profile picture of the author ComicWarrior
    Hello! Yes Paid Ads are the best, but... you must target very well your public. You must find only people who are used to buy the kind of product you are going to sell.
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  • Profile picture of the author Huenelde
    Paid advertising should pay a lot of attention, but not all. You should not give all your budget to one product. It is better to distribute for a sufficient number of products and be sure to focus on your customers.
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    • Profile picture of the author MaxFeerden
      I totally agree with you. Paid advertising is needed, but don't spend so much on one product budget.
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  • Profile picture of the author MaxFeerden
    I am always only for paid advertising. But its most important quality. No matter how much it will cost, the main thing is that it would be very high quality.
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  • Profile picture of the author luciesmazanska
    Yes, neglecting the price point, and since you have clearly stated it is a digital product, you have nothing to lose. With the right strategy, you can get decent sales figures.
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  • Profile picture of the author ChrisBa
    Originally Posted by Bkelly301 View Post

    Hey, I've never used paid advertising before. I do have a product that sells fairly well though. I have found that the best price point for my product is around $45 to $59.

    Doing no paid advertising whatsoever, I average about $2000 per month in sales.

    I just ran a labor day special this past weekend, and I had my price at $45...this resulted in 36 sales over the 4-day weekend.

    I know that I have a product that people want, but they all find me through YouTube. Therefore, they already "know me" prior to coming to my website.

    I'm wondering if it is worth it to start using Facebook ads to drive traffic to my site, which only has the $59 product for sale?

    I'd be dealing with completely "cold traffic" and I'm not sure if just this one $59 product is enough to cover the cost of ad spend.

    Does anyone else use paid advertising for just one single, low-cost digital product like this?
    It could work. Any ideas on what traffic source you would use?
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    • Profile picture of the author Bkelly301
      Originally Posted by ChrisBa View Post

      It could work. Any ideas on what traffic source you would use?
      I'm thinking Bing, Reddit or Google (in that order). I'm reluctant to use Facebook, simply because I don't like them as a company.
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  • Profile picture of the author Ted M Jones
    Is it worth it to make more monthly sales and tap into a brand new audience?

    Cheers.
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