Have you tried an SMS or texting campaign?

10 replies
So, here is how you can do it (in theory):

1. Purchase data like for example web form submits from large websites where the consumer entered their information. Sites that offer quotes for loans or for car insurance or solar installation and so on.

2. You find an SMS platform or install an SMS gateway on your site.

3. You find an affiliate offer that pays per lead, like car insurance quotes or lead generation for loans or solar installation. Make sure that the offer is optimized for mobile traffic.

4. Hit send.

Now, in theory you should have some results like almost immediately. Some quick research showed this:
If you set it up on your website, ricing for SMS starts at $0.0050/sms to send an SMS (Plivo .com) or $0.00744 for a SMS platform (clickatell .com).

The data usually costs something like 10 cents per record for fresh data and goes down with age to a few cents per record.

With data fresh is not always best by the way. A person that does some research for a mortgage for example right now, is not really in the market. The fresh leads are the most expensive but in this example a person usually shops around and a few months later he or she is ready to pull the trigger.

EPC's for such offer are usually around $1.50 for email traffic.

Based on 98% open rate for text messages (found it online, not sure whether that is still the case). So let's calculate with 80% open (and click) rate:

100 SMS sent, 80 opens. That's $120 in the box. (80 x $1.50).

Cost:
$10 for data and let's sat 1 cent for sending. $11 total.

Looks promising. As I said in theory.

Anyhow, I was wondering whether somebody has already done some testing in this area.
Which offers work best?
Is a platform better or setting it up on my site?
#campaign #sms #texting
  • Profile picture of the author Medon
    A good explanation. I guess it is cheap, that is why we are bombarded with SMS from left and right.
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  • Thanks for this strategy. I'll be testing it out and come back with my results. Do you know of any good sites where i can purchase data (phone numbers of leads)?
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  • Profile picture of the author George Flm
    Mostly on upsells with an astounding conversion ratio.
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    George Troy Marketing on Youtube

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  • Profile picture of the author WF- Enzo
    Administrator
    As much as this theory sounds great, I personally don't like receiving campaign messages on my phone. It might be effective yes, but it just feels intrusive and spammy.
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  • Profile picture of the author James McAllister
    It's not something I've tried personally.

    That may be because it's something I'd never be happy about myself. I hate getting text messages from businesses. I'd prefer not to give my phone number at all.

    I have been meaning to look more into how the results are for other people though.. ultimately it's not my personal preference that matters if customers are okay with it, and it works well.
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  • Profile picture of the author DIABL0
    I've been basically doing what you speak of for the last 18+ years using email instead of SMS.

    I monetize 3rd party email data using PPL (pay per lead) offers.

    To date, I have stayed away from SMS/texting using 3rd party data because of stringent laws that are in place in the U.S. With email, you just have to follow can-spam law. I wasn't aware of anything similar for SMS/texts.
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    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
    20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
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  • Profile picture of the author DURABLEOILCOM
    I have not tried SMS advertising but I do believe it is the future as email marketing is on its last legs. Which are the best SMS marketing platforms?
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  • Profile picture of the author bradbiz
    Im doing this right now. I have it all set up. It is very hard to get the messages past the carrier spam traps even tho I have opted in numbers. I am able to send 10k-20k messages then everything goes to spam. looking to figure out how to scale. click rate is 5% and epc is $0.30 and I have very targeted data. I want to send a million a day. lmk if anyone figures it out!
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  • Profile picture of the author IGotMine
    ricing for SMS starts at $0.0050/sms to send an SMS
    You don't send an SMS. SMS = Short Messaging Service. You send texts via an SMS.

    There is no shortage of companies that offer complete solutions.

    EPC's for such offer are usually around $1.50 for email traffic.

    Based on 98% open rate for text messages (found it online, not sure whether that is still the case). So let's calculate with 80% open (and click) rate:

    100 SMS sent, 80 opens. That's $120 in the box. (80 x $1.50).

    Cost:
    $10 for data and let's sat 1 cent for sending. $11 total.

    Looks promising. As I said in theory.
    Completely unrealistic.
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  • Profile picture of the author bid02
    I want to make a SMS or texting campaign. anyone help me please.
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