how come brick and mortar stores dont collect data

Most stores do. although some smaller stores may not. but if you look on your receipt most stores have a link for you to take a survey and maybe win a $500.00 gift card. You would be surprised how many stores collect data and you do not even realize it. Look at simple convenience stores. They are forever changing their product mix and layout of the store. Probably made those decisions by data they collected.

al

Some brick and mortar stores train their staff to ask for an email at the time of checkout.

Of course that pales in comparison to the amount of customer data that's rented and sold on the back-end.

Some stores do, and have a Privacy Policy plastered on their walls pretty much similar to the ones we see on Facebook or Instagram.

I agree, I've had small business clients who have some weird aversion to even using CRM software. This naturally made it impossible to set up offline sales conversion tracking with their Google Ad campaign, which would've been realllly nice.

It's just not in their culture to do this type of data collecting or marketing. It's why they most likely remain a small business tbh.

The bigger stores definitely do it though. My girlfriend gets emails from like 10 different ones, I swear it's all she has in her inbox.

The main reason for not collecting data so eagerly is that they don't need it that much. I bet you can close your eyes and tell me all the brick and mortar stores around your home.

They sell by being there, all the time. Being online is much harder to "be there" for the client.

When you want to buy something from a brick and mortar store you will choose something that is closest to you. When you buy online you consider possible qualities of hundreds or thousands of stores, and you are willing to choose one that is further away that fits the criteria you chose.

Online stores need client data like air, they can't survive without it. Brick and mortar stores need it more like a dessert. It's nice if they have it, but they can live without.

Three Words, "Invasion of Privacy"

If you've ever owned a B&M business, as I have, you know what I'm referring to. Small brick and mortar stores love the sale, but don't want to take it beyond that.

Think about it, they are small, and stay that way, for a reason. The small business owner's perception of asking for anything beyond the sale, they believe, would be an invasion of privacy, and they simply will not be bothered gathering any additional intel.

Also, many believe they've been in business for a long time, and the so-called all-knowing public and the massive amounts of referral customers knows where their business is and again doesn't see the need to gather customer information.

Please excuse my sarcasim. I've heard all the stupid, lame-brain reasons in the world, from small brick and mortar store owners why they don't want to get their customer's information. Some of the excuses told to me border on the edge of insanity.

The best part about this, for you, this is not a client you want. Remove them from your contact list and live a less stressful life.

Chinchilla