how come brick and mortar stores dont collect data

13 replies
Hey guys so its interesting to me i walk and walk out of most brick and mortar stores buying stuff and they never seem to ask me for any of my data phone number or email, i mean 1 out of 200 stores ask for info however most online stores collect ur data and helps them have relationship and send emails out to the customers therefore boosting sales ... do y'all think this should change? is there a reason why brick and mortar stores/businesses dont collect data? whats ur take?
#brick #collect #data #mortar #stores
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  • Profile picture of the author agmccall
    Most stores do. although some smaller stores may not. but if you look on your receipt most stores have a link for you to take a survey and maybe win a $500.00 gift card. You would be surprised how many stores collect data and you do not even realize it. Look at simple convenience stores. They are forever changing their product mix and layout of the store. Probably made those decisions by data they collected.

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  • Profile picture of the author JPs copy
    Some brick and mortar stores train their staff to ask for an email at the time of checkout.

    Of course that pales in comparison to the amount of customer data that's rented and sold on the back-end.
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  • Profile picture of the author WF- Enzo
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    Some stores do, and have a Privacy Policy plastered on their walls pretty much similar to the ones we see on Facebook or Instagram.

    Originally Posted by mrdejavuu View Post

    Hey guys so its interesting to me i walk and walk out of most brick and mortar stores buying stuff and they never seem to ask me for any of my data phone number or email, i mean 1 out of 200 stores ask for info however most online stores collect ur data and helps them have relationship and send emails out to the customers therefore boosting sales ... do y'all think this should change? is there a reason why brick and mortar stores/businesses dont collect data? whats ur take?
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  • Profile picture of the author Steve L
    Originally Posted by mrdejavuu View Post

    Hey guys so its interesting to me i walk and walk out of most brick and mortar stores buying stuff and they never seem to ask me for any of my data phone number or email, i mean 1 out of 200 stores ask for info however most online stores collect ur data and helps them have relationship and send emails out to the customers therefore boosting sales ... do y'all think this should change? is there a reason why brick and mortar stores/businesses dont collect data? whats ur take?
    I agree, I've had small business clients who have some weird aversion to even using CRM software. This naturally made it impossible to set up offline sales conversion tracking with their Google Ad campaign, which would've been realllly nice.

    It's just not in their culture to do this type of data collecting or marketing. It's why they most likely remain a small business tbh.

    The bigger stores definitely do it though. My girlfriend gets emails from like 10 different ones, I swear it's all she has in her inbox.
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  • Profile picture of the author King Manu
    The main reason for not collecting data so eagerly is that they don't need it that much. I bet you can close your eyes and tell me all the brick and mortar stores around your home.

    They sell by being there, all the time. Being online is much harder to "be there" for the client.

    When you want to buy something from a brick and mortar store you will choose something that is closest to you. When you buy online you consider possible qualities of hundreds or thousands of stores, and you are willing to choose one that is further away that fits the criteria you chose.

    Online stores need client data like air, they can't survive without it. Brick and mortar stores need it more like a dessert. It's nice if they have it, but they can live without.
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  • Three Words, "Invasion of Privacy"

    If you've ever owned a B&M business, as I have, you know what I'm referring to. Small brick and mortar stores love the sale, but don't want to take it beyond that.

    Think about it, they are small, and stay that way, for a reason. The small business owner's perception of asking for anything beyond the sale, they believe, would be an invasion of privacy, and they simply will not be bothered gathering any additional intel.

    Also, many believe they've been in business for a long time, and the so-called all-knowing public and the massive amounts of referral customers knows where their business is and again doesn't see the need to gather customer information.

    Please excuse my sarcasim. I've heard all the stupid, lame-brain reasons in the world, from small brick and mortar store owners why they don't want to get their customer's information. Some of the excuses told to me border on the edge of insanity.

    The best part about this, for you, this is not a client you want. Remove them from your contact list and live a less stressful life.

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  • Profile picture of the author myob
    Actually, brick and mortar stores are tracking you far more than you may realize. Data from credit card and loyalty card purchases, phone apps, face-recognition cameras, in-store WiFi activity, and even the signal of your phone can be tracked to collect data on your journey inside the store.

    Even coffee shops, gas stations and retail outlets can collect demographic, transactional or purchase history data - and the retailer can push an offer via a variety of channels. These channels most often include email, SMS or in-app offers.

    In addition connected devices all around us emit data that organizations capture and use. Appliances, home automation systems, transportation, and home entertainment platforms for example are spewing streams of data about their current states of operation and use patterns.
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    • Profile picture of the author Steve L
      Originally Posted by myob View Post

      Actually, brick and mortar stores are tracking you far more than you may realize. Data from credit card and loyalty card purchases, phone apps, face-recognition cameras, in-store WiFi activity, and even the signal of your phone can be tracked to collect data on your journey inside the store.

      Even coffee shops, gas stations and retail outlets can collect demographic, transactional or purchase history data - and the retailer can push an offer via a variety of channels. These channels most often include email, SMS or in-app offers.

      In addition connected devices all around us emit data that organizations capture and use. Appliances, home automation systems, transportation, and home entertainment platforms for example are spewing streams of data about their current states of operation and use patterns.
      I agree but it is mostly the bigger brick n mortar businesses doing this level of tracking. In my experience, small businesses have been more like how ThePromotionalGuy describes them above. I have noticed an uptick in smaller businesses that are interested in geofencing though. Recently had a small piano shop ask me about it.
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  • Profile picture of the author Odahh
    A large number of business are just not run by people with much knowledge of marketing .

    So if there main marketing strategy is to advertise low prices or sales or happy hours or Ally you can eat nights .

    Now many businesses are compiling data to sell
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  • I feel that bricks and mortar stores are up against legal restrictions for the type of data they collect from their customers. Email marketing provides the best return on investment for every business wishing to survive in 2019 and beyond. Affiliates, digital marketers, entrepreneurs and business owners need to focus on growing their email lists to exponentially grow their investments and to gain freedom
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  • Profile picture of the author Ian Jackson
    They do , or many do.

    Wife's just been into a newly opened Co-op local store this morning, and was encouraged to join their regular-customer scheme.

    I can see that someday, no one will be able to get through a shop or store checkout without entering their email address (or other online "ID")....

    which will cause a problem for some, like a few of my family members who refuse to recognize or accept this this kind of 21st Century "marketing" trend; ditto a cashless society.


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  • Profile picture of the author Medon
    Originally Posted by mrdejavuu View Post

    Hey guys so its interesting to me i walk and walk out of most brick and mortar stores buying stuff and they never seem to ask me for any of my data phone number or email, i mean 1 out of 200 stores ask for info however most online stores collect ur data and helps them have relationship and send emails out to the customers therefore boosting sales ... do y'all think this should change? is there a reason why brick and mortar stores/businesses dont collect data? whats ur take?
    Yes, they have been in business for a while, they have made a name and have loyal clients. In fact, you will note that most of them are overwhelmed with customers. You will see the long line of people queuing to make payment.
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  • Profile picture of the author Rose Anderson
    Most of the ones in my town do. Even the locally owned bookstore sends me an email once a week listing their new books and events happening that week.

    Local restaurants send me coupons for that week's specials.

    It may have taken them awhile, but they're catching on.

    So far, none of them send a daily email.

    Rose
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