how come brick and mortar stores dont collect data

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Hey guys so its interesting to me i walk and walk out of most brick and mortar stores buying stuff and they never seem to ask me for any of my data phone number or email, i mean 1 out of 200 stores ask for info however most online stores collect ur data and helps them have relationship and send emails out to the customers therefore boosting sales ... do y'all think this should change? is there a reason why brick and mortar stores/businesses dont collect data? whats ur take?
#brick #collect #data #mortar #stores
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  • Profile picture of the author agmccall
    Most stores do. although some smaller stores may not. but if you look on your receipt most stores have a link for you to take a survey and maybe win a $500.00 gift card. You would be surprised how many stores collect data and you do not even realize it. Look at simple convenience stores. They are forever changing their product mix and layout of the store. Probably made those decisions by data they collected.

    al
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  • Profile picture of the author JPs copy
    Some brick and mortar stores train their staff to ask for an email at the time of checkout.

    Of course that pales in comparison to the amount of customer data that's rented and sold on the back-end.
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  • Profile picture of the author WF- Enzo
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    Some stores do, and have a Privacy Policy plastered on their walls pretty much similar to the ones we see on Facebook or Instagram.

    Originally Posted by mrdejavuu View Post

    Hey guys so its interesting to me i walk and walk out of most brick and mortar stores buying stuff and they never seem to ask me for any of my data phone number or email, i mean 1 out of 200 stores ask for info however most online stores collect ur data and helps them have relationship and send emails out to the customers therefore boosting sales ... do y'all think this should change? is there a reason why brick and mortar stores/businesses dont collect data? whats ur take?
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  • Profile picture of the author Steve L
    Originally Posted by mrdejavuu View Post

    Hey guys so its interesting to me i walk and walk out of most brick and mortar stores buying stuff and they never seem to ask me for any of my data phone number or email, i mean 1 out of 200 stores ask for info however most online stores collect ur data and helps them have relationship and send emails out to the customers therefore boosting sales ... do y'all think this should change? is there a reason why brick and mortar stores/businesses dont collect data? whats ur take?
    I agree, I've had small business clients who have some weird aversion to even using CRM software. This naturally made it impossible to set up offline sales conversion tracking with their Google Ad campaign, which would've been realllly nice.

    It's just not in their culture to do this type of data collecting or marketing. It's why they most likely remain a small business tbh.

    The bigger stores definitely do it though. My girlfriend gets emails from like 10 different ones, I swear it's all she has in her inbox.
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  • Profile picture of the author King Manu
    The main reason for not collecting data so eagerly is that they don't need it that much. I bet you can close your eyes and tell me all the brick and mortar stores around your home.

    They sell by being there, all the time. Being online is much harder to "be there" for the client.

    When you want to buy something from a brick and mortar store you will choose something that is closest to you. When you buy online you consider possible qualities of hundreds or thousands of stores, and you are willing to choose one that is further away that fits the criteria you chose.

    Online stores need client data like air, they can't survive without it. Brick and mortar stores need it more like a dessert. It's nice if they have it, but they can live without.
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  • Three Words, "Invasion of Privacy"

    If you've ever owned a B&M business, as I have, you know what I'm referring to. Small brick and mortar stores love the sale, but don't want to take it beyond that.

    Think about it, they are small, and stay that way, for a reason. The small business owner's perception of asking for anything beyond the sale, they believe, would be an invasion of privacy, and they simply will not be bothered gathering any additional intel.

    Also, many believe they've been in business for a long time, and the so-called all-knowing public and the massive amounts of referral customers knows where their business is and again doesn't see the need to gather customer information.

    Please excuse my sarcasim. I've heard all the stupid, lame-brain reasons in the world, from small brick and mortar store owners why they don't want to get their customer's information. Some of the excuses told to me border on the edge of insanity.

    The best part about this, for you, this is not a client you want. Remove them from your contact list and live a less stressful life.

    Chinchilla
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