Which Is The Most Successful IM Strategy?

by Medon
42 replies
Internet marketing has become key in determining whether a business moves to the next level or stagnates. Content, Search engine optimization, web analytics, and social media are some of the options internet marketers have. In my opinion, social media tops the chat. It enjoys a host of advantages such as sharing content within networks and allowing people to comment and give views. In your perspective how would you rank Content, SEO, Web analytics and social media? Where do you think businesses should focus most of their energies?
#strategy #successful
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  • Profile picture of the author WF- Enzo
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    I'd rank it in the ff order:

    1. Content - what's the point of having a good campaign if content is trash?
    2. Social media - not that it's the trend, but socmed is undeniably ubiquitous.
    3. Web analytics - stats don't lie.
    4. SEO - still classic; how can people know your brand if you can't be seen on major search engines? (Google, Bing, and Yahoo)
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    • Profile picture of the author Medon
      Originally Posted by WF- Enzo View Post

      I'd rank it in the ff order:

      1. Content - what's the point of having a good campaign if content is trash?
      2. Social media - not that it's the trend, but socmed is undeniably ubiquitous.
      3. Web analytics - stats don't lie.
      4. SEO - still classic; how can people know your brand if you can't be seen on major search engines? (Google, Bing, and Yahoo)
      In other words, they are all important and so marketers must focus on all aspects right?
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    • Profile picture of the author Elisa Martin
      You can also add email marketing in your list, for retargeting the existing customers and targeting new customers through the mail.
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      • Profile picture of the author Medon
        Originally Posted by Elisa Martin View Post

        You can also add email marketing in your list, for retargeting the existing customers and targeting new customers through the mail.
        By the way, I have heard plenty of people praise email marketing for moving their business to the next level. I am considering starting a thread on this so that we can accurately rate it.
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  • Originally Posted by Medon View Post

    Where do you think businesses should focus most of their energies?

    Proper targeting, because EVERYTHING after that, no matter how good it is, will be either wildly effective, or moderately effective.


    Show me 1000 people who are struggling to make sales in their business, and I'll show you 1000 people who got their targeting wrong from the start.
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    • Profile picture of the author Medon
      Originally Posted by Declan O Flaherty View Post

      Proper targeting, because EVERYTHING after that, no matter how good it is, will be either wildly effective, or moderately effective.


      Show me 1000 people who are struggling to make sales in their business, and I'll show you 1000 people who got their targeting wrong from the start.
      So how would you rank the above strategies if asked to place them on the cardinal scale?
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  • Profile picture of the author Steve L
    Originally Posted by Medon View Post

    Internet marketing has become key in determining whether a business moves to the next level or stagnates. Content, Search engine optimization, web analytics, and social media are some of the options internet marketers have. In my opinion, social media tops the chat. It enjoys a host of advantages such as sharing content within networks and allowing people to comment and give views. In your perspective how would you rank Content, SEO, Web analytics and social media? Where do you think businesses should focus most of their energies?
    The most successful strategy is to simply serve others IMO. Help them find solutions to problems they face.

    From that list I'd rank content as #1.
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    • Profile picture of the author Medon
      Originally Posted by Steve L View Post

      The most successful strategy is to simply serve others IMO. Help them find solutions to problems they face.

      From that list I'd rank content as #1.
      Great, it confirms the relatively old saying that content is still the king and it is hard to substitute it right?
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  • Profile picture of the author MikeTucker
    The one Amazon used.
    Literally the "most successful".
    That's the secret!

    Now all you have to do is be the first one to notice next time a market is growing by 2000% per year.
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    • Profile picture of the author Medon
      Originally Posted by MikeTucker View Post

      The one Amazon used.
      Literally the "most successful".
      That's the secret!

      Now all you have to do is be the first one to notice next time a market is growing by 2000% per day.
      I hear you. But which one of this does amazon use?
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      • Profile picture of the author MikeTucker
        Originally Posted by Medon View Post

        I hear you. But which one of this does amazon use?
        https://youtu.be/gSG-RM7oxss



        EDIT: I don't have anything to do with the guy that posted the video and don't promote (or care) about whatever he's trying to sell... I just searched Youtube for the video I remember watching years ago and that's the link I found.
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        • Profile picture of the author Medon
          Originally Posted by MikeTucker View Post

          https://youtu.be/gSG-RM7oxss



          EDIT: I don't have anything to do with the guy that posted the video and don't promote (or care) about whatever he's trying to sell... I just searched Youtube for the video I remember watching years ago and that's the link I found.
          Oh great, I will create time next week to watch Jeff give more details.
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          • Profile picture of the author MikeTucker
            Originally Posted by Medon View Post

            Oh great, I will create time next week to watch Jeff give more details.
            It's really not that complicated, he says it early in the video: They were among the first, and they were among the best. Now they're both. That's really all there is to it:

            1. Be the first
            2. Be the best
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            • Profile picture of the author Medon
              Originally Posted by MikeTucker View Post

              It's really not that complicated, he says it early in the video: They were among the first, and they were among the best. Now they're both. That's really all there is to it:

              1. Be the first
              2. Be the best
              So what he meant is that being the pioneers gave them the head start? isn't it?
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              • Profile picture of the author MikeTucker
                Originally Posted by Medon View Post

                So what he meant is that being the pioneers gave them the head start? isn't it?
                Of course. When you're the first in a new market or distribution method, there is little competition, so your marketing requires less money and effort and for much better results. Once all the other marketers figure out you can make money there, the cost of everything goes up, and the effectiveness goes down.

                Imagine the first people who learned to SPAM, and the first ones to figure out a methodical approach to SEO, and the people who adopted AdWords early on... Everything was extremely effective and relatively inexpensive.

                Now there is competition in those methods in almost every possible niche, meaning the work you do and the money you have to spend to be "most successful" is quite a bit more. Before you were speeding down a back country road-- Now those methods are like sitting in heavy traffic on the tollway.

                Being "Best" will always win over being "First" in anything that goes on a long time. Eventually, if you're a better driver, you're going to get in front of all of those Toyota drivers that are clogging-up traffic. And even if you were first, and made a lot of money early on, if you don't maintain the highest levels of quality, you will get passed by everyone who does.

                So if you're going to compete in a normal market, using the common marketing strategies, the question you have to ask yourself is, how do I beat Amazon? Or Alibaba, or whoever is dominating your market.

                But to answer your original question, "What is the most successful" the answer really is to be the first in the market, and to be the best at every aspect of a complete business model. If you can do both, you're golden.



                ***Apologies to anyone who drives a Toyota. Also, please get out of my way!
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  • Profile picture of the author DABK
    Wouldn't that depend on the business? On the skills and resources available? On their target audience? On their definition of next stage?



    Originally Posted by Medon View Post

    Internet marketing has become key in determining whether a business moves to the next level or stagnates. Content, Search engine optimization, web analytics, and social media are some of the options internet marketers have. In my opinion, social media tops the chat. It enjoys a host of advantages such as sharing content within networks and allowing people to comment and give views. In your perspective how would you rank Content, SEO, Web analytics and social media? Where do you think businesses should focus most of their energies?
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    • Profile picture of the author Medon
      Originally Posted by DABK View Post

      Wouldn't that depend on the business? On the skills and resources available? On their target audience? On their definition of next stage?
      Obviously, to a greater extend, it depends on the business in question. But consider a new business that is depending on traffic for conversion which strategy would you employ first?
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    • Profile picture of the author Medon
      Originally Posted by DABK View Post

      Wouldn't that depend on the business? On the skills and resources available? On their target audience? On their definition of next stage?
      So assuming that you have moderate resources and you run a business that solely depend on online traffic, which of the strategy would you want to implement first?
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  • Profile picture of the author George Flm
    The one you haven't mastered yet.
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    • Profile picture of the author Medon
      Originally Posted by George Flm View Post

      The one you haven't mastered yet.
      So assuming that you are to make a choice give the many constraints that startups face which one would you implement first?
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  • Profile picture of the author Odahh
    Digital fishing nets and sticky digital mouse traps .

    Who buys your stuff . Now figure out which platform online they use and get your adds in front of them. Or create content that.t gets them to stick around and binge consume it . Or come back on a regular basis to consume more . But have the monitization figured out ahead of time.

    And figure out your own ways of dealing with the people who get but hurt at your trying to make money giving them stuff they want .
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  • Profile picture of the author sanjanasingh
    Search Engine Optimization is one of the most successful strategy in Internet Marketing. SEO helps you to make your website rank higher in all the search engine platforms. Also, it drives traffic to your website. Apart from SEO, Social media is also one of the most successful strategy in Internet Marketing nowadays.
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  • Profile picture of the author Jessica009
    Try to generate Quality Content which is relevant to you niche and try to provide information about your industry.

    Share your content on others websites through guest post etc.
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  • I will choose (search engine optimization) ..and video marketing (vlog) ...in search engine optimization your website will appear more to people that are looking for a vital information to solve a problem through search engines ..Now ,using video marketing ( YouTube marketing ) most people prefer video format to satisfy there curiosity in what they are searching for in the internet.. And its converts well
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    • Profile picture of the author Medon
      Originally Posted by MARYROSE EZEKWE View Post

      I will choose (search engine optimization) ..and video marketing (vlog) ...in search engine optimization your website will appear more to people that are looking for a vital information to solve a problem through search engines ..Now ,using video marketing ( YouTube marketing ) most people prefer video format to satisfy there curiosity in what they are searching for in the internet.. And its converts well
      I hear you search engine optimisation and video. So in simple words, you say that content is still the king and so if it is combined with video it guarantees greater results. Kudos.
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  • I wonder why you didn't list other strategies such as paid advertising, email marketing, and partnerships?

    If you are looking for the best strategy but you limit the options people can choose to four, you aren't likely to come up with the best.

    I'd be more interested in learning about the mix that different types of businesses use. For example, some exclusively use paid methods (little to no content, SEO, social media, email) while some do 50% paid and then 50% spread over the other four or five.

    I think you can learn a lot about a business by their marketing mix.

    For example, an SEO company that only buys ads while not succeeding with SEO may make me nervous.

    Or a healthcare organization that uses AdWords almost exclusively but still not getting the end results they need should add which strategy(ies)? And, how does that compare to a hairstylist struggling with their bread and butter of social media because of falling engagement. What's the right mix for them?

    Mark
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    • Profile picture of the author Medon
      Originally Posted by Mark Singletary View Post

      I wonder why you didn't list other strategies such as paid advertising, email marketing, and partnerships?

      If you are looking for the best strategy but you limit the options people can choose to four, you aren't likely to come up with the best.

      I'd be more interested in learning about the mix that different types of businesses use. For example, some exclusively use paid methods (little to no content, SEO, social media, email) while some do 50% paid and then 50% spread over the other four or five.

      I think you can learn a lot about a business by their marketing mix.

      For example, an SEO company that only buys ads while not succeeding with SEO may make me nervous.

      Or a healthcare organization that uses AdWords almost exclusively but still not getting the end results they need should add which strategy(ies)? And, how does that compare to a hairstylist struggling with their bread and butter of social media because of falling engagement. What's the right mix for them?

      Mark
      Ii chose to narrow down to four so that we can rank them. But in future we will discuss the rest and determine a working mix.
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  • Profile picture of the author sourabh kumar
    According to my point of view seo is more popular way to boost internet marketing. In Smoke Facebook paid posting play important role to get lead and brand popularity.
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    • Profile picture of the author Medon
      Originally Posted by sourabh kumar View Post

      According to my point of view seo is more popular way to boost internet marketing. In Smoke Facebook paid posting play important role to get lead and brand popularity.

      Yes, most people here are ranking SEO on top. It just shows that content is still at the top and it is not likely to come down any sooner
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  • Profile picture of the author Jamell
    There are a féw áreas that In think businesses should spend their time

    1 Building Brand equity
    2 Content promotion and production
    3 innovation and research
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  • Profile picture of the author Upadhyay Kamal
    In this competitive world SEO+PPC+SMO isthe most successful IM strategy for any kind of business.
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    • Profile picture of the author DABK
      Yet the losers at Google send out postcards. No wonder Google is getting nowhere, huh?

      Originally Posted by Upadhyay Kamal View Post

      In this competitive world SEO+PPC+SMO isthe most successful IM strategy for any kind of business.
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      • Profile picture of the author Medon
        Originally Posted by DABK View Post

        Yet the losers at Google send out postcards. No wonder Google is getting nowhere, huh?
        Of course, not everyone can be a winner with google. we must have losers. But I appreciate your views.
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    • Profile picture of the author Medon
      Originally Posted by Upadhyay Kamal View Post

      In this competitive world SEO+PPC+SMO isthe most successful IM strategy for any kind of business.
      I agree. Top marketers care more about the content, then how it is optimised and how you are prepared to fund the campaigns.
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  • Profile picture of the author Ivan Pupyshev
    It highly depends on the moment of Customer Journey (i.e. in AIDA). For sure, SEO could provide top results for your site, but if it lacks of a decent content, the next step of the journey would be aborted. At a reverse situation, no matter how good your conent and site is, without a proper traffic, all the work will be piontless. So, in fact IM is a real eco-system and you can't extract a thing from it. But, if try to rank the core value, I'do like that:
    1. Content
    2. SEO + site quality
    3. Search Ads

    Can't see SMM as a tool as it's a whole different thing with its own SEO, content and Ads. Essential? Yes, it is, but hard to camare with traffic tools.
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    • Profile picture of the author Medon
      Originally Posted by Ivan Pupyshev View Post

      It highly depends on the moment of Customer Journey (i.e. in AIDA). For sure, SEO could provide top results for your site, but if it lacks of a decent content, the next step of the journey would be aborted. At a reverse situation, no matter how good your conent and site is, without a proper traffic, all the work will be piontless. So, in fact IM is a real eco-system and you can't extract a thing from it. But, if try to rank the core value, I'do like that:
      1. Content
      2. SEO + site quality
      3. Search Ads

      Can't see SMM as a tool as it's a whole different thing with its own SEO, content and Ads. Essential? Yes, it is, but hard to camare with traffic tools.
      Thanks for concurring with the rest : Content , SEO are at the top.
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  • Profile picture of the author Ian Jackson
    With the exception of a forum like this, there is a single common element that's on the website or onlne business of wvery successful marketer, business, and company.

    Ask yourself what it is
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  • You can also mobile marketing because I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind.
    But these modules content, SEO, web analytics, social media too important for IM.
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    • Profile picture of the author Medon
      Originally Posted by rahulkumarjain9876 View Post

      You can also mobile marketing because I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind.
      But these modules content, SEO, web analytics, social media too important for IM.
      Mobile marketing is good but it will not work for all niches. And again, there are plenty of huddles in that it may not be appropriate if you want to target the entire world.
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  • Profile picture of the author Sarevok
    Provide massive value to a hungry audience. Don't forget to sell them something.
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  • Profile picture of the author myob
    I have found the fastest way to break into any hotly competitive (ie lucrative) niche is to tap into networks which are already marketing to your targeted prospects. AKA - content marketing on steroids.

    For example, provide engaging content to niche-relevant blogs, ezines, newsletters, and offline publications such as industry/trade magazines and newspapers.

    In my experience, there is nothing more effective than articles syndicated to online/offline publications which already have an established base of subscribers. Editors of these publications are often hungry for quality content.

    For any given commercially viable niche, there are generally hundreds - or perhaps even thousands of subscriber-based online/offline publications and industry association newsletters suitable for siphoning qualified traffic to a relevant offer or product.

    In my not so humble opinion, this strategy of using content marketing for building network partners (otherwise known for many decades as article syndication) utterly bypasses the competition in SEO, social media, and perhaps every other marketing media.
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  • Profile picture of the author Kurt
    Originally Posted by Medon View Post

    Internet marketing has become key in determining whether a business moves to the next level or stagnates. Content, Search engine optimization, web analytics, and social media are some of the options internet marketers have. In my opinion, social media tops the chat. It enjoys a host of advantages such as sharing content within networks and allowing people to comment and give views. In your perspective how would you rank Content, SEO, Web analytics and social media? Where do you think businesses should focus most of their energies?
    I think the most successful model for online businesses is User Generated Content. All social media, Google, eBay, Amazon and even the Warrior Forum all use UGC.

    This doesn't mean it's the best or easiest, only that it's one thing the most profitable sites on the Web have in common. Get others to build your content for free.
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