Internet Marketer Fined $711 ML!!!

23 replies
This is a big one:

The following story appeared here

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Reuters - Social networking website Facebook was awarded $711.2 million in damages relating to an anti-spam case against Internet marketer Sanford Wallace, court documents show.
Wallace did not oppose the motion or appear at the hearing on Sept. 18, 2009, according to a filing on Thursday in a San Jose, California federal court.
The site filed an anti-spamming case against Wallace in February for accessing people's Facebook accounts without their permission and sending phony mail and posts to the individuals' public message wall, the company said in a blog post.
"While we don't expect to receive the vast majority of the award, we hope that this will act as a continued deterrent," Facebook said in a blog post.
Wallace did not immediately respond to a Reuters email seeking comment. His email address was obtained from the court documents.
The case is In re Facebook Inc. vs. Sanford Wallace, et al, U.S. District Court, Northern District of California, No. C 09-798 JF.

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#beware #guru #marketing #products #social
  • Profile picture of the author Zach Booker
    Pretty sure not too many Guru's said, "Go spam some FaceBook accounts..."

    I'm sure there's more to the story above also because there are literally hundreds of different programs that access your account.



    Zach
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  • Profile picture of the author Rezbi
    If that what they really did it just goes to show how stupid they are.

    No gurus, or anyone in their right mind, would do something like that.
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  • Profile picture of the author howudoin
    Pretty sure not too many Guru's said, "Go spam some FaceBook accounts..."
    I'm also sure about that but have you even seen all the automated software being sold to accomplish the same task.

    This quote from their blog post sums it all...... "we hope that this will act as a continued deterrent"

    It might just happen that other sites such as Craiglists may also follow suit since a multi Million dollar lawsuit sounds like a pretty penny.

    there are literally hundreds of different programs that access your account.
    Got no idea what do you mean by this. Care to explain?
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  • Profile picture of the author Mohammad Afaq
    I don't think any guru tells you to go ahead and steal people's logins. I would say that if you are a member of Black Hat World or any other forum of that nature you might have to think about 20 times before putting any method in action.
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    • Profile picture of the author David McAnulty
      I can some it up in a few words. If you operate your business ethically, which is how you should then there is nothing to worry about.
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      David

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      • Profile picture of the author cconlan
        Originally Posted by David McAnulty View Post

        I can some it up in a few words. If you operate your business ethically, which is how you should then there is nothing to worry about.
        Totally agree with you. Spamming will get you no where in the long run or even the short term for that matter. Look where it got Sanford Wallace.
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  • Profile picture of the author Ron Douglas
    Originally Posted by howudoin View Post


    I guess marketers will now think 22 times (Rather than twice) before following instructions in latest Guru product about adding "FRIENDS" on social networking websites

    Bhupinder
    There is nothing wrong with adding friends on social networking websites. I don't see the correlation.
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    • Profile picture of the author Jays80
      Because there is no correlation.
      Originally Posted by Ron Douglas View Post

      There is nothing wrong with adding friends on social networking websites. I don't see the correlation.
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      • Profile picture of the author davemiz
        lol do you know who Sanford Wallace is? that dudes been around for AGES, he's well known as a HUUUUGE 'spammer' .... i think you can search his name in here and find a bunch o stuff.
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      • Profile picture of the author tin tin
        I think Sanford Wallace was taking it too far with spam that's why maybe facebook had to take action. Otherwise nothing wrong with adding as many friends as you can as long as you play by the rules.
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  • Profile picture of the author Akky
    I thought he was caught because he logged in to other people's fb account without permission, disguised and spammed through their accounts. Correct me if I am wrong.

    I read this earlier today in mashable.com

    G'day,
    Akky
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  • Profile picture of the author MichaelHiles
    Sandford Wallace may possibly be the most losing civil defendant in the history of jurisprudence.
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  • Profile picture of the author Scott Ames
    They call him an internet marketer. I wouldn't.
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    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by Scott Ames View Post

      They call him an internet marketer. I wouldn't.
      Ditto. I'm pretty sure I've never seen any legitimate Internet marketers recommending accessing other people's social networking accounts without their permission.
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  • Profile picture of the author MarkH45
    His Wikipedia page is a real treat: Sanford Wallace - Wikipedia, the free encyclopedia
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  • Profile picture of the author Steven Carl Kelly
    What a really, really misleading title for this thread.
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  • Profile picture of the author halfpoint
    Originally Posted by howudoin View Post

    I guess marketers will now think 22 times (Rather than twice) before following instructions in latest Guru product about adding "FRIENDS" on social networking websites

    Bhupinder
    What are you talking about?

    How is adding people as friends on a social network even remotely similar to hacking into peoples accounts and using them to spam other people?
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  • Profile picture of the author Steve Peters Benn
    howudoin - I think you might be reaching a little to connect outright hacking and spamming with auto adding people. SPAM is SPAM and not a good idea, but hacking and SPAM, you are only going to find that in the dungeons of internet marketing - not mainstream stuff.
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  • Profile picture of the author ScottTMc
    $711 ML

    That should teach him!
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    • Profile picture of the author Paul Myers
      Sanford has gotten around of paying lots of fines before. The potential jail time is a new one for him, as far as I can recall.

      Shame. The dude's damned smart. And very funny.


      Paul
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      Stop by Paul's Pub - my little hangout on Facebook.

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  • Profile picture of the author DotComBum
    We should learn a lesson or two from this.

    DCB
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    • Profile picture of the author rosetrees
      What's the point of slapping him with a ridiculous figure fine that he could never pay in $711m years?

      Surely it would be more effective to impose a fine/other penalty that he could and would be forced into paying/undertaking.

      That kind of fine isn't a deterrent, it's just a joke - and it's him who will be laughing.
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