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Is Clickbank good for Productivity Apps?

by Davor Geci
2 replies
A year ago I got very valuable insights from guys here. Like Ged3, msulcs, savidge4, Kurt, Jeffery, Brent Stangel, and others.
And now that I have some numbers behind my product I want to put my product on an Affiliate network like Clickbank.
But because I'm not in that field I was thinking to ask you for some advice on what network.

I see that similar softwares are on different networks, but somehow I was thinkig to go with Clickbank.
Here are some numbers, descriptions and funnel steps that I have.
About the product:
(Don't know if I can put a link here, so I will describe it)
It is an Addon for Microsoft Excel.
Unique is in that that it gives the user the possibility to create desktop database apps in Excel without coding (lookup forms and master-detail forms without coding for the data that is in Excel tables (something that wasn't possible until now)).

Numbers:
As suggest by guys here I'm giving potential customers that did download it and test it a survey to identify the best persona for this product.
60% of them are Excel Intermediate
21% Excel Beginner
18% Excel Advanced

A more advanced feature of Excel is coding in a programming language called VBA, the numbers for VBA:
63% VBA Beginner
22% VBA Intermidiate
15% VBA Advanced

62% of them want to use this app for Personal projects
20% just for Testing out
12% for me and my team
8% for apps I could sell to others

Based on Facebook and Google pixels:
Buyers:
78% Male
By Age:
2% 18-24
10% 25-34
51% 35-44
18% 45-54
7% 55-64

Top 10 Sales by Country (from Woocommerce):
US
Singapore
France
United Kingdom
Italy
Australia
Poland
Argentina
Canada
Switzerland

I learned that the old methods of buy now, please buy now, only 24hours left that repeats every day don't work (and I'm a programmer, not a sales guru).
So, the funnel that I'm currently using goes like this:
Visitor comes to the site, looks around and if he maybe finds it interesting and he takes a look on pricing he sees that there is a 14 days trial and a paid version that is still not available for the public (and it will never be in this way of purchasing (just going to buy now page)) . I like to hook him first with free and learning materials.
So, what he can do if he is interested, he can opt-in for 14 days of free trial and free how-to videos.

When he opts-in he is forward to Video 1 page and a welcome mail with downloads.
Video 1 is an introduction and learning no selling
Video 2 goes next day with learning and also no selling
Vide 3 goes on 3rd day with learning and at the end an offer to get 10 x licenses for a price of 1 ($147) and also bonuses like 3 Udemy courses about this product around 8 hours of video and value more than $1000
This offer is available for the next 3 days (with email sequence).
If he still is not converted on day 10 he gets an offer to name his own price for this bundle (minimum price is $27, suggested is $60)
This name your price I will change to a down-sell of maybe $39

So now that you know about the product, current numbers and the current funnel. Would you say that Clickbank is a way to go for this product, audience and this type of funnel?
Will on Clickbank be affiliates that are interested in this type of Vendor?
Any comments, ideas, suggestions?
Thank you,
Davor
#apps #clickbank #good #productivity
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  • Profile picture of the author savidge4
    Originally Posted by Davor Geci View Post

    So, the funnel that I'm currently using goes like this:
    Visitor comes to the site, looks around and if he maybe finds it interesting and he takes a look on pricing he sees that there is a 14 days trial and a paid version that is still not available for the public (and it will never be in this way of purchasing (just going to buy now page)) . I like to hook him first with free and learning materials.
    So, what he can do if he is interested, he can opt-in for 14 days of free trial and free how-to videos.

    When he opts-in he is forward to Video 1 page and a welcome mail with downloads.
    Video 1 is an introduction and learning no selling
    Video 2 goes next day with learning and also no selling
    Vide 3 goes on 3rd day with learning and at the end an offer to get 10 x licenses for a price of 1 ($147) and also bonuses like 3 Udemy courses about this product around 8 hours of video and value more than $1000
    This offer is available for the next 3 days (with email sequence).
    If he still is not converted on day 10 he gets an offer to name his own price for this bundle (minimum price is $27, suggested is $60)
    This name your price I will change to a down-sell of maybe $39
    I would rethink think this a bit - because there is a bit of an upsale here. 14 day free trial - im good with that, thats solid. Not being able to buy... you need to change this. I would offer it in 2 varieties. One with access to learning videos ( video 1 2 and 3 ) and a higher cost version that includes the Udemy coarse. I would completely remove the downsale - I am going to say this as straight forward as I can.. if YOU have the right prospect land on your page, there is no way they will not buy... at the very least try the 14 day trial.. and you have the numbers to support this thinking.

    So about the work you have done - IMPRESSIVE - BRAVO The representation of work displayed in number is just impressive.

    Is this product right for Clickbank? and the answer for me, is I don't know. I CAN tell you the ability to not straight buy the item would be a hurdle in getting people to sell your product.

    I am not so sure your sales funnel is there yet. My sales page might look like this:

    Option 1: 14 trail with learning videos
    Option 2: Single License with 3 training videos $36.75 ( 75% off $147.00 full price )
    Option 3: Single License with Udemy Course $73.49 ( 50% off $147.00 full price )
    Option 4: 5 License with Udemy $294 ( 60% off $147.00 single full price )
    Option 5: 10 License with Udemy $441 ( 70% off $147.00 single full price )

    Option 6: Udemy training Coarse $499 ( 50% off $1000 retail )

    The reason I am suggesting something like this is look at your numbers 62% for personal use... why do they need 10 licenses? What this does is increase the value of your sales. You right now are trying to get $147 from everyone and going to down sell at $39? The above knocks out option #2 completely and option 4 and 5 would only be for those in Corp environments for the most part. So you are really selling Option 1 and Option 3 ( $74 vs $39 ). By adding the Udemy course as an ala carte option you are giving it an actual Dollar value. ( and the reality is no one is going to buy the Udemy course... they can by a single license to get access.

    I would push the sale with video #1 of the training videos - just a small push for a single license click here - for Corporate Multi License click here.

    I think this falls more in line with the numbers you have provided. A majority of single users ( personal Projects ) and we lifted that price point. This creates the option after using the free trial, I got this I don't need the Udemy Course - Or heck yeah I want to learn more - sign me up.
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    • Profile picture of the author Davor Geci
      Thanks savidge4 for your reply,
      Not being able to buy... you need to change this.
      That is true!
      I wanted to do a test to see if this would better work then a standard approach. But it was a mistake. I would not know that if I didn't test it.
      Not a lot of them did get through to download and to watch all 3 videos and to only then to get to the offers.

      I would completely remove the downsale - I am going to say this as straight forward as I can.. if YOU have the right prospect land on your page, there is no way they will not buy... at the very least try the 14 day trial.. and you have the numbers to support this thinking.
      Yes, if I look at this from another prospective, this doesn't look good.

      Option 1: 14 trail with learning videos
      Option 2: Single License with 3 training videos $36.75 ( 75% off $147.00 full price )
      Option 3: Single License with Udemy Course $73.49 ( 50% off $147.00 full price )
      Option 4: 5 License with Udemy $294 ( 60% off $147.00 single full price )
      Option 5: 10 License with Udemy $441 ( 70% off $147.00 single full price )

      Option 6: Udemy training Coarse $499 ( 50% off $1000 retail )

      The reason I am suggesting something like this is look at your numbers 62% for personal use... why do they need 10 licenses? What this does is increase the value of your sales. You right now are trying to get $147 from everyone and going to down sell at $39? The above knocks out option #2 completely and option 4 and 5 would only be for those in Corp environments for the most part. So you are really selling Option 1 and Option 3 ( $74 vs $39 ). By adding the Udemy course as an ala carte option you are giving it an actual Dollar value. ( and the reality is no one is going to buy the Udemy course... they can by a single license to get access.
      Interesting and to the point and good conclusion about the push of $147 for everyone.

      I would push the sale with video #1 of the training videos - just a small push for a single license click here - for Corporate Multi License click here.
      So not to wait, but to go with a (not too pushy) offer from the start already with the video 1? With some scarcity offer or a normal Option 2 that is listed in Pricing page?
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