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How will automation impact marketing jobs?

by WF Will Administrator
12 replies
Hey Warriors - curious to hear your thoughts on this topic, as it has been a pretty popular discussion in the media this past year because of the presidential debates.

How do you think automation will impact jobs specifically for marketers in the future?

Are there certain roles or tasks you think they won't be able to replace
(ie. copywriting, creative, etc)?

And how do you see our roles evolving in the next 5-10 years?
#automation #impact #jobs #marketing #technology
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  • Profile picture of the author SARubin
    Originally Posted by WF Will View Post

    How do you think automation will impact jobs specifically for marketers in the future?
    I figure anything that can be automated, eventually will be automated. Probably sooner rather than later.

    So it's always a good idea to have a backup plan...

    Originally Posted by WF Will View Post

    Are there certain roles or tasks you think they won't be able to replace
    (ie. copywriting, creative, etc)?

    And how do you see our roles evolving in the next 5-10 years?
    I'm not too worried about AI sales copy just yet. Some programs are getting better at it, but for the most part the automated copy I see still looks artificial and templated.

    The words are there, but it has no soul. And a template doesn't take situation or context into account

    Although, I have heard about an AI copy software called "Persado" that looks interesting (I've heard a bit about them, but I haven't seen any verifiable proof of results yet).


    Of course anything can happen, but right now I don't see "skilled" copywriters being out of work for at least another 10 years or so.

    And when that time comes, I guess we'll all move on to something else.
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  • Profile picture of the author Jeffery
    Originally Posted by WF Will View Post

    Hey Warriors - curious to hear your thoughts on this topic, as it has been a pretty popular discussion in the media this past year because of the presidential debates.
    Originally Posted by WF Will View Post

    How do you think automation will impact jobs specifically for marketers in the future?
    Jen Murray, Lead Nurturing Manager, Emarsys, sums it up best, imo..

    Marketing automation and AIM technology are here, and likely here to stay, but fearing that these robots will eliminate critical marketing roles just isn't necessary. The role may change and develop alongside the technology, but no matter the industry, marketing will always be a spot for creative, adaptive minds.
    Originally Posted by WF Will View Post

    Are there certain roles or tasks you think they won't be able to replace
    (ie. copywriting, creative, etc)?
    Yes, all roles that require the human touch i.e. human intervention and decisions such as copywriting and relationships to name a few.
    Originally Posted by WF Will View Post

    And how do you see our roles evolving in the next 5-10 years?
    Artificial Intelligence Marketing (AIM) solutions can be one of the most valuable resources a brand can possess. This level of insight gives marketers access to an increasing number of relevant metrics and parameters, allowing marketers to see the decisions of countless web users and, over time, shedding light on important trends and relationships.
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  • Profile picture of the author Odahh
    Where 10 or20 years ago and before it took a lot of time and effort to put together accurate data to Target effectively .I'm five or ten years and possibly now already there is so much data.

    Marketers will need skills in using ai to dig through all the data for the relavent stuff that allows a marketers to Target at such an accurate level .

    The day before someones tooth starts hurting they will be getting adds for dentists .

    Actually I think ais are already able to tell if someone is going into a depressed state a month before the person realized it

    And by monitoring a student's langua about a subject they are take can predict by week two about their final grade or weather they will pass or fail

    Don't remember the details.

    So the real questing is how will you use automation and ai to be a much better marketer
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  • Profile picture of the author Ira Blatt
    OK..I know this is self-serving , however, why fight automation? Why not use it
    to make it work for you?

    I use an innovative automation platform in my life insurance agency that allows me on a single platform to act as an integrated autoresponder that will:

    1 - Make outgoing Interactive Voice Response (IVR) Calls to Facebook and Website leads, offering prospects very brief sales pitch and option to press 1 to speak directly with an agent, press 2 to leave a message with better time to call back

    2 - Integrates in auto-response campaigns I set up to include SMS, Email, Ringless Voice Drops, and of course my IVRs

    This works for any service company and easily can work for ecommerce, affiliate marketing, digital marketing, etc. as well.
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  • Profile picture of the author George Flm
    I remember using macros to promote back then - submitting an affiliate datafeed to a pligg social submission site. I was submitting a story every 2 seconds. No human could do this. I believe humans must be replaced by machines in the workforce because they abide to commands and can serve humanity to get even better.

    For example, check out the delivery boys. Those who bring pizza to your turf. I'd rather be served by a drone - why? I like machines, they always get the point.
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  • Profile picture of the author AlextheG
    Automation is not a new thing, in 2017 they started implementing AI, major roles are taken care by automation tho, according to some research it is said that only 1.4% to 3.8% marketing jobs will be affected by artificial intelligence.
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  • Profile picture of the author Medon
    I envisage a situation where automation will place ads to social media. It will do the analysis and give updates on performance.
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  • Profile picture of the author Johnarcher
    I'm getting ready to begin using chatbots for the first time. Being that the bots need responses that appear natural, Similar to Autoresponder messages that still need to be written. So I am in agreement with copywriting continuing to be hands on, no matter how good funnelscripts is.
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  • Profile picture of the author Princess Balestra
    Automation is a myootyoolry agreed shortcut.


    It's why we got ants.


    Long as the ants ain't peckin' nowan in the ass, automation got prospects.


    If'n it DON'T, nowan payin' attention to ads say


    BETTER. FASTER. COMFIER. SWEETER. HARDER.


    Thing is tho, we so love trooly disruptive stuffs that loft above the adjectival into the trooly momentous.


    By which I mean ... momentary enough to command the zeitgeist bcs they not 'bout ANT STUFFS ...


    yet proto-adjectival enough to come fitted with way cool fyootyure purposefulness.


    Or where we at rn other than the habituation of surprises?
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  • Profile picture of the author Jamell
    There are certain aspects that are automated now.Email marketing is automated and some companies use mesaage bots to answer auestions and inquiries. No robot can huminize peoples buying and selling experiences.I think a lot of manufacturers are automatiing on their assembly lines.So no automation is not a threat.
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  • Profile picture of the author JPs copy
    I don't think AI will replace humans as far as creativity goes.

    It depends on what words you put in and it comes down to a series of algorithms.

    Human creativity with words can't be narrowed down to an algorithm. AI will be able to generate optimized paragraphs according to a series of inputs, but it won't be able to master creativity.

    I think there's just too much hype around AI.
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  • Profile picture of the author Ben Scott Jr
    I think that the same principle applies to AI as anything that has to do with adapting to change. We have to embrace it and stay on our toes when the change is happening and modify our plans. The key is to be proactive and avoid being reactive. For internet marketers it's not really new. AI It's actually beneficial. The real issue is when we get too comfortable and become dinosaurs.
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